The story of Jack Daniel and Nathan "Uncle Nearest" Green could have been something much different - but in the hands of Fawn Weaver, she looked past headlines and social media to find the story behind the story.

And her findings have led her to build a foundation in Nearest's name, a distillery in his honor, and it also brought her and the Jack Daniel's Distillery together to create an initiative that will help change the whiskey industry going forward.