The Letterdrop Podcast

By Letterdrop

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the p... more

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FAQs about The Letterdrop Podcast:

How many episodes does The Letterdrop Podcast have?

The podcast currently has 32 episodes available.

The Letterdrop Podcast episodes:

May 16, 2024 Complimentary Tactics for SEO and How It’s Changing with John-Henry Scherck
Parthi talks to John-Henry Scherck (Growth Plays LLC) about complimentary SEO plays and of how to think about search today.

Check out Growth Plays LLC: https://growthplays.com/

...more
39min
May 14, 2024 Rethinking Attribution: Qualitative vs Quantitative
Parthi and Paul talk about how limiting current marketing attribution models can be and the difference between qualitative and quantitative attribution.

Check out Letterdrop: https://letterdrop.com
...more
23min
May 08, 2024 SEO Starter Guide for SaaS Companies with Former Google PM
Parthi and Paul talk early-stage SEO strategies and tactics for SaaS companies.

Check out Letterdrop: https://letterdrop.com
...more
42min
May 07, 2024 The Need to Return to Marketing Fundamentals with Kasey Hickey
Parthi is joined by Attentive's senior content marketing director Kasey Hickey, and she leads the conversation on the need to return to product and marketing basics in today's marketing climate.

Check out Attentive: https://www.attentive.com/
Check out Letterdrop: https://letterdrop.com
...more
38min
May 06, 2024 Sales Excellence That Closes the Credibility Gap with Greg Costigan
Parthi chats with sales expert Greg Costigan (Box, Zenefits) on how to achieve a "center of excellence" for sales and turn sellers into trusted subject matter experts.

Check out Greg's profile:https://www.linkedin.com/in/gregcostigan/
Check out Letterdrop: https://letterdrop.com
...more
32min
April 25, 2024 Does AI Have a Place in SEO?
Paul and Parthi from Letterdrop chat whether generative AI has a place in SEO today and best ways of leveraging AI without compromising quality and credibility.
Check out Letterdrop: https://letterdrop.com
...more
26min
April 15, 2024 Content Marketing vs Product Marketing - Are You Missing the Mark?
Parthi and Paul from Letterdrop discuss the difference between content marketing and product marketing, how they approach them at Letterdrop, and more.
Check out Letterdrop: https://letterdrop.com
...more
28min
April 02, 2024 How to Approach ABE in Marketing Today with Olga Karanikos
In this episode, Parthi's guest is Olga Karanikos, CMO at SalesScreen - she talks to him about tracking meaningful content metrics and how to approach ABE in today's climate.

Check out SalesScreen: https://www.salesscreen.com/ Check out Letterdrop: https://letterdrop.com
...more
32min
March 27, 2024 Leveraging LinkedIn as an Acquisition Channel with Mark Jung
Parthi talks to Mark Jung, founder of Authority and a LinkedIn growth expert, about how to leverage LinkedIn as a primary acquisition channel and its benefits.
Check out Authority: https://authorityb2b.com/
Check out Letterdrop: https://letterdrop.com
...more
41min
March 25, 2024 AI and Change Management with Ryan Baum
Parthi interviews Ryan Baum (Gorgias) to chat about not being afraid to experiment with AI use cases in marketing, the importance of owning a north star metric, and more.

Check out Gorgias: https://www.gorgias.com/
Check out Letterdrop: https://www.letterdrop.com
...more
41min

FAQs about The Letterdrop Podcast:

How many episodes does The Letterdrop Podcast have?

The podcast currently has 32 episodes available.