All apps have a lifecycle and some end up dying out completely but how can a social media app go from being so popular to suddenly not existing at all or being seen as uncool? Well, you might not have put much thought into this topic before but it's really important to understand social media usage trends so that you can be as agile as possible and futureproof. In the final instalment of season 1, Alex and Joe take on a more 'think piece' approach to this episode and share their thoughts on what determines app popularity in a world where all of them are fighting for your time. 

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