The Life-Long Customer

In this episode of the Lifelong Customer podcast, host Brad Hammond interviews Matt Klepac, CEO of Vertify, a no-code platform for revenue operations.

Matt shares his experience in growing the company and building the right team, stressing the importance of relationships and advisors. He also talks about the challenges of transitioning from a service-based to a product-based model and the importance of being vulnerable as a CEO. Additionally, Matt discusses the role of LinkedIn content creation in growing the company and the value of listening to customers and the market to pivot business strategies. Overall, he advises listeners to focus on relationships and the people aspect of growing a business.

Leo Giel, CEO of Tappa, joins Brad Hammond on the Lifelong Customer Podcast to discuss how his company's human-first technology approach has helped bridge the gap between consumers and businesses.

Tappa provides mobile app publishers with their keyboard technology, which allows brands to engage with their customers without interrupting their user experience. This technology also enables brands to have their own brand on a keyboard and connect with their consumers daily, thus increasing user engagement and lifetime value.

In this podcast, Leo shares his entrepreneurial journey and how his experience in mobile content distribution and advertising led him to the idea behind Tappa. He also touches on how Tappa's technology revolutionizes the advertising industry by allowing app publishers to monetize their users with a more seamless engagement mechanism than traditional advertising.

In this episode of the Lifelong Customer podcast, host Brad Hammond interviews Alok Pandey, the CEO of Clubspeed, a venue management software business for family entertainment centers.

Alok shares his background in the technology industry and the strategies and tactics he has used to grow the company. He emphasizes the importance of having the right people in the right roles and ensuring alignment across the organization. Alok also talks about the importance of continuous learning and adapting to new challenges as they arise in business.

Listen to the full episode for insights on building a strong foundation for business growth.

In this episode of Lifelong Customer, host Brad Hammond speaks with George Santos, Director of Talent Delivery and Marketing at 180 Engineering.

George shares his experience of growing the staffing and recruitment firm with simple strategies. He discusses how they found their niche in regulated industries and product development, shifted their marketing towards it, and revamped their website to improve their SEO. George also shares how content marketing played a significant role in attracting clients and candidates, and how they achieved significant growth on LinkedIn. George's advice for entrepreneurs and marketers is to not be afraid to talk about what's not working, and to address the human first in recruitment. Finally, he advises against perfectionism and encourages people to take small steps and learn from mistakes.

Join us in the Lifelong Customer podcast as we talk with Oliver Belin, CEO and Founder at Calculum Inc, about payment terms, data leveraging, and building a successful business.

Discover how payment terms can impact your cash flow and how you can optimize them. Learn how to leverage data to open up opportunities and benefit your organization. Plus, get tips on hiring the best team members to help you achieve your business goals. Tune in now to the Lifelong Customer podcast with Brad Hammond.

On this episode of The Life-Long Customer, we're joined by Gary Brown, the CEO and owner of Talent Dynamics, who shares his experience and insights on the ups and downs of growing a business.

He warns us about the trap of thinking everything is going well when we're getting new clients and explains how it's crucial to make smart decisions and reinvest in the business even in the slow periods.

Gary also talks about the challenges of buying an existing company and how to be opportunistic in dealing with unexpected changes.

Don't miss this informative and insightful conversation with Gary Brown, only on our podcast!

In today's global marketplace, businesses are challenged to navigate a complex web of cultural, economic, and political factors that vary widely from one region or market to another. One of the key areas in which these differences manifest is in the realm of sales, where businesses must adapt their strategies and tactics to the unique characteristics of each market they operate in. 

In today's episode, Jamil Aghasi, Whelp's Head of Sales, explores different and effective sales strategies and key factors that businesses should consider when applying these strategies. By understanding these factors and tailoring their sales approaches accordingly, businesses can maximize their chances of success and establish a strong foothold in new and diverse markets.

The healthcare industry is a critical sector that plays a vital role in ensuring the well-being of people around the world. In recent years, the industry has undergone significant changes, driven by a variety of factors such as advances in technology, shifting demographics, and changing regulations. 

For Joe Rubinsztain, ChronWell's CEO and Co-founder, while these changes have created new opportunities for healthcare organizations, they have also brought new challenges that must be navigated to ensure success. 

In today's podcast episode, learn more about the opportunities and challenges of leveraging new technology in the healthcare industry.

In this podcast episode the LifeLong Customer Podcast, host Brad Hammond interviews Michael Sanders, the founder and CEO of Interactive Government Holdings, a professional services government contracting firm based in Washington, DC.

Michael Sanders explains the importance of being a prime contractor in government contracting, contrary to the common advice of starting as a subcontractor. He highlights the advantages of being a prime contractor, such as gaining valuable experience, executing contracts, and having the power to grow the work. On the other hand, as a subcontractor, you only provide resumes and do not have much control over the work.

Michael Sanders emphasizes that being a prime contractor provides opportunities to meet other customers and walk the halls, which can help grow your business.

Listeners can gain valuable insights into the government contracting industry and understand the benefits of being a prime contractor.

Even before the pandemic, the financial industry was constantly transforming. If you do not adapt quickly or fail to make the right move, your organization could suffer losses and risk falling behind the competition. 

William Exeter, Exeter 1031 Exchange Services' CEO, shares his strategies and best practices to stay competitive and ahead in the changing world of the financial industry.