In this episode of the Lifelong Customer Podcast, we sit down with Doug Howarth, CEO of Hypernomics, Inc., to explore the fascinating world of hidden dimensions in business. Doug shares his journey from working at Lockheed to discovering a unique perspective on markets and consumer behavior. Through real-life examples, such as the impact of dimensions on purchasing decisions, he reveals how companies can leverage these hidden dimensions to gain a competitive edge.

Discover how Hypernomics, Inc. helps businesses visualize markets in multiple dimensions, enabling them to make informed decisions about product pricing, demand, and market positioning. From electric car manufacturers to restaurants, Doug demonstrates how understanding and analyzing these dimensions can lead to significant revenue growth and prevent costly mistakes.

If you're an entrepreneur or a business leader looking to navigate the complexities of pricing, demand, and market dynamics, this episode is a must-listen. Join us as we dive into the world of hyper genomics and unlock the potential of hidden dimensions in your industry.

Join us in this eye-opening episode of the Lifelong Customer podcast as Brad Hammond sits down with Dave Dobbin, the CEO of Zentro Internet.

Discover how Zentro is redefining internet service provision in dense urban areas like Chicago, Milwaukee, and Atlanta. Dave reveals their innovative use of millimeter wave wireless technology to create a reliable and high-bandwidth mesh network on the rooftops of buildings, eliminating the need for costly infrastructure upgrades.

Hear how Zentro's unique approach to customer service and localized operations is transforming the resident experience and setting them apart from traditional ISPs. Whether you're interested in the future of connectivity or curious about the challenges and successes of a rapidly growing tech company, this episode is not to be missed.

Tune in now to gain insights and inspiration from Dave's entrepreneurial journey and his vision for the future of internet connectivity.

In this episode of the LifeLong Customer podcast, host Brad Hammond engages in an insightful conversation with Philipp Wolf, the Founder of Custify.

Join them as they dive into the world of customer success and discuss the importance of reducing churn, scaling operations, and enhancing customer relationships in the SaaS industry. Philipp shares his journey from IT security to founding Custify, highlighting the need for a customer-centric approach in bridging the gap between customer acquisition and retention.

Discover valuable strategies for growing your company, leveraging SEO and content marketing, and the power of networking and customer feedback. Gain valuable insights from Philipp's experience and learn how building a strong customer success foundation can drive business growth and long-term success.

Join us for an engaging conversation with Christopher Marston, the visionary CEO of Exemplar Companies, a Delaware public benefit corporation revolutionizing the world of professional services. Brad Hammond, your host, dives deep into Christopher's journey as an entrepreneur and his mission to provide comprehensive solutions for revolutionaries, game-changers, and impact-driven businesses.

Christopher shares his personal story of dissatisfaction with the traditional professional services industry and how it led him to create a one-stop-shop for legal, tax, accounting, and advisory services. Discover the power of combining diverse expertise under one roof to support the success of mission-driven organizations.

Throughout the episode, Christopher imparts valuable insights and strategies for entrepreneurial success. Learn about the importance of perseverance, trusting your gut, and iterating on your business model. Gain a deeper understanding of the challenges in building a solid team and creating a unique culture that aligns with your values.

As the discussion unfolds, Christopher shares his thoughts on the role of social media, particularly LinkedIn, in driving growth and attracting clients. He provides candid insights into the effectiveness of various marketing channels and emphasizes the significance of publishing knowledge and building a strong online presence.

Whether you're an aspiring entrepreneur or a business leader looking to make a positive impact, this episode offers a wealth of knowledge and inspiration. Tune in to gain valuable lessons from Christopher's entrepreneurial journey and discover how you can create a revolutionary business of your own.

In this episode of The Lifelong Customer podcast, host Brad Hammond sits down with Dillon Tucker, Head of Sales Development and Operations at Common Room. Get ready to dive into the world of sales as Dillon shares his unique approach to building lifelong customer relationships.

From his background in farm life to his journey in SaaS software sales, Dillon brings a fresh perspective to the table. He emphasizes the importance of personalization in sales and highlights the role of AI in enabling personalization at scale. Discover how AI tools like Opnbx.ai can help sales teams create personalized messages based on LinkedIn profiles, increasing efficiency and breaking through the noise in a crowded market.

LinkedIn plays a crucial role in Dillon's brand-building strategy, and he shares valuable tips on optimizing profiles, engaging with the community, and leveraging comments to foster relationships. Additionally, he discusses the setup and success of SDR teams, emphasizing the importance of positivity, follow-up, and realistic goals.

Join us for an insightful conversation that will transform your approach to sales and empower you to thrive in today's competitive landscape.

In this episode of The Lifelong Customer podcast, join host Brad Hammond as he interviews Noah Parks, a seasoned digital marketing expert from The Bateman Collective.

Noah shares valuable insights into the challenges faced in the real estate market and how they have been overcome. With a focus on lead generation for real estate investors, Noah discusses the impact of interest rates, market shifts, and the art of wholesaling properties. He also reveals the strategies his agency employs to target and acquire new customers, including running PPC and Facebook ads, leveraging mastermind groups, and providing valuable content through YouTube and podcasts. Noah emphasizes the importance of building relationships with clients, practicing consistent follow-up, and demonstrating vulnerability as key elements in successful sales.

Tune in to gain valuable knowledge on navigating the ever-changing landscape of lead generation and sales in the real estate industry.

In this episode of the Lifelong Customer Podcast, host Brad Hammond sits down with Kathy Henrich, CEO of the MKE Tech Hub Coalition.

Join them as they delve into the mission of the coalition, which focuses on inclusively growing the tech ecosystem in Milwaukee to drive long-term economic prosperity and create life-changing opportunities for individuals. Kathy shares her unique journey, from her extensive career at IBM to her decision to pursue a master's degree in workforce and talent development. Discover how Kathy's passion for upskilling and leveraging the knowledge of employees led her to establish the MKE Tech Hub Coalition as a nonprofit organization.

Throughout the conversation, Kathy provides invaluable advice for entrepreneurs and organizational leaders, emphasizing the importance of falling in love with the problem you aim to solve and staying focused on that goal. She also highlights the role of content and personal branding in establishing credibility and thought leadership, particularly on platforms like LinkedIn. Moreover, Kathy shares insights into the value of building relationships with board members and leveraging their diverse skill sets and connections to advance your mission.

Join Brad and Kathy as they explore the intersection of entrepreneurship, tech talent development, and creating a diverse and thriving tech industry. Whether you're a seasoned entrepreneur or simply passionate about driving long-term success through inclusive practices, this episode offers practical advice and thought-provoking perspectives that can transform your approach.

Tune in to gain inspiration and insights from Kathy Henrich's remarkable journey in building lifelong relationships and fostering an inclusive tech ecosystem.

In this episode of the Lifelong Customer Podcast, host Brad Hammond sits down with Juha Lahtela, the CEO of Logmore, to discuss the innovative use of dynamic QR codes in revolutionizing the logistics industry.

Juha shares his journey in the tech business and how Logmore's unique product caught his attention. They delve into the advantages of using dynamic QR codes for condition monitoring, such as temperature and moisture tracking, and the seamless data collection and upload process. Juha also offers valuable insights on building and growing a company, the importance of effective communication, and the need for openness to new technologies in the logistics industry.

Join Brad and Juha for an insightful conversation packed with wisdom and practical advice for entrepreneurs, business leaders, and anyone interested in the future of logistics.

In this episode of the Lifelong Customer Podcast, host Brad Hammond sits down with Anthony Clervi, CEO of Una, to delve into the world of group purchasing and procurement. Anthony shares his journey as a Midwestern entrepreneur, growing his company over the past 10 years and providing valuable insights along the way.

They discuss the typical challenges companies face when it comes to managing costs and expenses, and how Una helps organizations save money in their indirect spending through strategic procurement practices. Anthony emphasizes the importance of alignment between members and supplier partners, creating a win-win situation for all parties involved.

The conversation turns to the art of growing a company, with Anthony offering advice on building a successful team, defining roles, and the power of focus. He shares the statistics on small businesses and revenue milestones, highlighting the need for self-awareness as a leader and understanding the complementary skills required to accelerate growth.

As an active LinkedIn user, Anthony shares his approach to content creation and its role in establishing Una as a forward-thinking and educational resource in the industry. He stresses the value of LinkedIn as a platform and the opportunities it offers for professional growth and brand building.

Brad and Anthony delve into the challenges faced by CEOs, including the legal and people-related aspects of running a business, and how self-care and a focus on well-being play a vital role in overcoming these challenges.

Reflecting on his journey, Anthony offers advice to his younger self, emphasizing the importance of patience, maintaining a positive mindset, and embracing opportunities as they come.

The episode concludes with Anthony discussing a pivotal moment in Una's history when they had to pivot their business strategy. He shares insights into the decision-making process and the lessons learned from taking bold steps to refocus and find success in a different direction.

Tune in to this enlightening conversation with Anthony Clervi as he shares his experiences and valuable advice on building a successful company, navigating challenges, and embracing growth opportunities.

In today's rapidly evolving business landscape, uncertainty is a constant. Whether it's shifts in consumer behavior, changes in economic conditions, or unforeseen disruptions like the COVID-19 pandemic, businesses must be prepared to adapt their sales approaches to navigate these challenges and continue to drive growth. 

Our guest for today, Jeffrey Dobin, Head of Sales at Duality Technologies shares this crucial insight: "People want instant results, right? But progress and success take a lot of effort and consistency over time to get those things. And we need to be methodical with our prospecting and outreach."

Check out our latest podcast now for more actionable sales strategies you wouldn't want to miss