The Life-Long Customer

Join us on this captivating episode of the Lifelong Customer podcast as we dive into the fascinating world of B2B secret shopping with Leahanne Hobson, CEO at Alinea Partners. Discover how Leahanne and her team have revolutionized sales enablement, channel development, and strategic marketing for high-tech and telecommunications companies worldwide.

Leahanne takes us on a journey through the intriguing process of B2B secret shopping, where she reveals the meticulous methodology and extensive research involved. From analyzing ideal personas to examining technology landscapes and customer needs, Alinea Partners uncovers critical insights throughout the buying journey.

Learn how Leahanne's team navigates different sales engagement points, including search, social media, websites, pricing structures, and sales interactions. With over 190+ points of evaluation, they meticulously assess each company's customer experience, onboarding process, and post-purchase support. The resulting comprehensive report provides benchmarking, identifies areas of improvement, and offers actionable recommendations.

As we delve deeper into the conversation, Leahanne shares valuable lessons on building and scaling a company. Discover her unique approach to cultivating a flexible workforce of project-based entrepreneurs and the importance of nurturing and keeping high-quality talent engaged.

Additionally, Leahanne opens up about her journey as an influencer on LinkedIn and the pivotal role it plays in generating new business for Alinea Partners. She provides insights into creating engaging content, fostering meaningful connections, and leveraging the power of the platform to build relationships with clients.

Tune in to this episode and gain invaluable insights into the world of B2B secret shopping, entrepreneurial leadership, and leveraging LinkedIn for business growth.

Join us on this insightful episode of the Lifelong Customer podcast as we dive into the world of cultural transformation with our special guest, Dr. James Pogue, CEO and President of JP Enterprises. Dr. Pogue shares his expertise in helping organizations identify and overcome the obstacles that hinder the development of a great culture.

In this episode, we explore Dr. Pogue's journey and how he transitioned from academia to becoming an external consultant, working with diverse organizations across industries. Discover how he applies his extensive research on higher education and institutions to assist companies in shaping their culture, strategy, and leadership.

Dr. Pogue provides valuable advice for leaders and entrepreneurs, emphasizing the importance of resilience, connection, and self-care. He highlights the need for leaders to surround themselves with critical thinkers who challenge assumptions and foster intellectual nimbleness. Furthermore, he emphasizes the significance of asking big questions and engaging in robust conversations to propel personal and organizational growth.

As we delve into Dr. Pogue's experiences, we uncover the challenges he faced and how he successfully navigated through strategic pivots. From the impact of the COVID-19 pandemic on his public speaking engagements to the transformation of his organization into a consultative model, Dr. Pogue shares valuable insights on adaptation, humility, and building strong teams.

We conclude this episode with Dr. Pogue's powerful message of gratitude. He encourages listeners to embrace gratitude not only for the positive aspects of life but also for the adversities that shape us. By cultivating gratitude, we can foster empathy, understanding, and unity, even in today's divisive world.

Tune in to this episode to gain valuable insights into cultural transformation and leadership from Dr. James Pogue's wealth of knowledge and experiences.

Join us on the latest episode of Lifelong Customer Podcast as we sit down with Annie Dean, CEO and Co-Founder of RecastSuccess. Discover how RecastSuccess is bridging the talent gap, upskilling customer success teams, and providing fractional leadership for early-stage startups.

Learn from Annie's insights on leveraging social media, creating impactful content, and navigating the challenges of staying focused in a sea of opportunities.

• Annie shares her journey of transitioning into the tech industry and her mission to make the customer success industry successful. 
• Annie dives into the strategies they've utilized to grow their company, emphasizing the power of personal branding, content marketing, and building a strong community. 
• As a CEO, Annie reflects on her experiences and imparts valuable advice for entrepreneurs, including the importance of forming a supportive community and starting earlier with confidence.

Don't miss this enlightening conversation packed with actionable tips for building a successful company and prioritizing customer success from day one.

Tune in now on your favorite podcast platform to gain valuable insights from a visionary leader in the tech industry!

Welcome to another captivating episode of the Lifelong Customer podcast, where we dive deep into the world of customer-centric strategies and business growth. In this episode, our host Brad Hammond sits down with Caleb Avery, Founder and CEO of Tilled, a groundbreaking company that is transforming the payments landscape.

Caleb takes us on his entrepreneurial journey, starting from his early days in the payment space to founding Tilled. Discover how Tilled is empowering vertical software companies to monetize payments flowing through their platforms with their innovative "PayFac-as-a-Service" solution. Say goodbye to missed revenue opportunities and hello to a turnkey white-labeled payments infrastructure that enables businesses to embed payments and generate recurring revenue.

Join us as Caleb shares valuable insights on building a successful content marketing strategy, harnessing the power of LinkedIn, and embracing organic growth. Learn how Tilled pivoted from outbound to inbound strategies and achieved remarkable results through their thought leadership content.

If you're an entrepreneur in the payments industry or a business owner looking to maximize revenue potential, this episode is a must-listen. Get inspired and gain practical advice from Caleb's experience and expertise.

Tune in now on your favorite podcast platform and get ready to revolutionize the way you think about payments.

Join us in this episode of the Lifelong Customer podcast as Brad Hammond, host of the show, interviews Mike Donoghue, CEO at Subtext.

• Discover the fascinating journey of Subtext, a subscription-based text messaging platform, as Mike shares the inspiration behind its creation.
• Explore how Subtext aims to empower media companies, artists, athletes, and creators to establish genuine connections with their fans, moving away from the idea of renting relationships.
• Mike reveals the strategies Subtext employed to find product-market fit and scale their business, emphasizing the importance of early testing and iterative approaches.
• Gain valuable insights into pricing, marketing, and content creation, with a focus on telling compelling client stories.
• Uncover the lessons Mike learned as a CEO, including the significance of building a diverse team and the art of listening to the market.

Don't miss out on this episode packed with wisdom and advice for entrepreneurs and industry professionals alike!

Join us in this exciting episode of the Lifelong Customer podcast as Brad Hammond sits down with Scott Sampson, CEO of Fiber Fast Homes. Discover how Scott and his team are transforming the internet landscape by providing nationwide fiber-to-the-home internet services.

Scott shares his entrepreneurial journey, from starting out in sales to becoming a leader in the ISP industry. Learn about Fiber Fast Homes' unique approach, where they bring fiber optic connectivity directly into homes, delivering lightning-fast speeds of up to a gigabit per second.

In addition to their exceptional internet services, Scott emphasizes the importance of customer service and how Fiber Fast Homes goes above and beyond to support their customers. From assisting with network setups to recommending streaming services, their concierge team ensures an exceptional customer experience.

Scott also offers valuable advice to entrepreneurs, highlighting the significance of surrounding oneself with a strong team and embracing failure as an opportunity for growth. Furthermore, he shares insights on the role of podcasting and content creation in building brand visibility and engaging with potential clients.

If you're curious about the future of internet connectivity and want to learn from a trailblazer in the field, don't miss this episode of Lifelong Customer!

Join us for an engaging conversation with Chad Lauterbach, the founder and CEO of Be Structured Technology Group, as we dive into the world of tech entrepreneurship and company growth. Host Brad Hammond delves into Chad's fascinating journey, starting from his early exposure to cutting-edge technology as a child to his passion for IT and the entrepreneurial spirit that led him to establish Be Structured.

Chad shares valuable advice for fellow entrepreneurs, emphasizing the importance of embracing sales and learning from mistakes along the way. He highlights the significance of finding the right team members with diverse strengths and how collaboration can drive success.

Discover the lessons Chad has learned throughout his career, including the importance of managing client expectations and finding the optimal balance in architecting IT solutions. He also touches on the role of marketing and shares insights on how search engine optimization (SEO) became a game-changer for Be Structured, enabling them to reach their target audience effectively.

If you're curious about the challenges and strategies behind building a thriving tech business, this episode is a must-listen. Tune in to gain valuable insights and inspiration from Chad Lauterbach's experience and expertise in the industry.

Join us for an enlightening conversation on the LifeLong Customer podcast as Brad Hammond, our host, sits down with David Moss, CEO at Care Daily. Discover how Care Daily is leveraging AI technology to address the growing challenges in senior care.

In this episode, David shares his journey from founding a successful startup to pivoting into the healthcare and senior care industry. Learn how Care Daily's AI caregivers are revolutionizing the way we care for aging populations, helping family caregivers provide better support and improving the overall well-being of seniors.

Discover the unique ways in which Care Daily's AI caregivers predict and prevent potential issues, reducing costs and enhancing healthcare outcomes. Explore the transformative power of technology in protecting the physical and mental health of both seniors and their caregivers.

David also provides insights into the challenges of pivoting into a new market and securing funding through non-diluted grants. Hear firsthand how research-led strategies and strategic partnerships have propelled Care Daily's growth and attracted prominent customers in the industry

Tune in to this episode to gain valuable perspectives on the intersection of technology and senior care, and the profound impact AI can have on improving the lives of seniors and their caregivers.

In this episode of the Lifelong Customer podcast, our host Brad Hammond sits down with Anton Anderson, CEO at Elite Resource Team, to discuss the journey of building a successful company and the strategies employed to acquire and retain customers. Anton shares his entrepreneurial beginnings, starting from selling berries as a youngster to eventually venturing into the financial services industry. He emphasizes the importance of collaborative partnerships with CPAs, attorneys, and other professionals in the field and how these relationships have fueled the growth of his company.

Anton takes us through the evolution of their growth tactics, highlighting the shift from relying heavily on paid marketing to focusing on branding, organic growth, and client retention. He explains how reducing dependency on paid traffic grants greater control over growth variables and cultivates a sustainable and profitable long-term approach. Anton sheds light on tracking essential key performance indicators (KPIs) while embracing the significance of retention metrics in assessing community growth.

As the conversation draws to a close, Anton reflects on his CEO journey and shares valuable advice for fellow industry professionals. He emphasizes the need to prioritize team quality, aligning individuals with their strengths, and making tough decisions when necessary. Anton also encourages the industry to let go of outdated thinking and embrace collaborative, relationship-driven approaches that deliver holistic planning solutions to clients.

Tune in to this enlightening episode to gain insights into building collaborative partnerships, nurturing long-term growth, and rethinking traditional industry practices.

Join us in this insightful episode of the Lifelong Customer Podcast as we dive into the world of business strategy and leadership with Wesley Crook, CEO at FP Complete. With over 40 years of experience and a proven track record in turning companies around, Wesley shares his valuable insights on growing, operating, and selling businesses.

Discover how Wesley's journey began and how he developed a knack for building and architecting highly secure and efficient software. From his early days in network installations to his current role as CEO, he discusses the challenges he faced, including the impact of COVID-19 on his company and the strategic decisions he made to pivot their business model.

Learn about the importance of understanding your customers, having multiple plans in place, and maintaining good cash flow. Wesley emphasizes the significance of building relationships and trust in the business world, highlighting how face-to-face interactions and conferences have played a crucial role in their success.

As the conversation unfolds, Wesley shares his valuable advice for entrepreneurs, including the need for honest feedback and the power of patience in executing long-term strategies. He also discusses the role of content marketing and the importance of finding the right balance between brand awareness and relationship building.

Tune in to gain valuable insights from Wesley Crook's wealth of experience and learn how to navigate challenges, make strategic decisions, and position your company for growth and success.