The Limitless Landscapers Podcast

By The Landscaper's Coach - Paula Warman

Whether you’re a garden designer, landscaper or professional gardener, I am here to help you achieve success. On this podcast, Paula aka The Landscapers Coach talks about all things business, marketin... more

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FAQs about The Limitless Landscapers Podcast:

How many episodes does The Limitless Landscapers Podcast have?

The podcast currently has 234 episodes available.

The Limitless Landscapers Podcast episodes:

September 22, 2021Where I've Failed Marketing My Business
In this week’s podcast episode, Charlotte and Paula are talking about where they failed in marketing in Paula’s design and landscaping business, and what it taught them.
Free Masterclass - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
What do we mean by ‘failed’?
You can’t actually fail in marketing as you are supposed to be testing different things such as social media platforms and marketing pillars to see what works for you. But lessons we have learnt along the way for success.
Analyse and Report
You need to be reporting and seeing what brought in those quality enquiries in to focus on getting more of the same. If you are spending your money on Google ads or Facebook ads, how much is it costing you per lead?
Social media is free but your time is money!
Magazine Ad Tips
You have to run a magazine ad for long periods of time for people to actually see you.

Check the areas the magazine or leaflet is being sent to

See who else is in the magazine
Paula sends a ‘sorry’ leaflet to the neighbours of a project they are working on. As home owners can see the team working, vans and the transformation of the job near to them, it’s proven highly effective.
Lead Magnets Episode - https://anchor.fm/the-landscapers-circle/episodes/Is-There-Any-Quick-Marketing-e164u76
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
20min
September 15, 2021New Social Media Updates & Giveaway Top Tips
In this week’s podcast episode, Charlotte is giving you an exclusive sneak peek into one of TLC’s Limitless Lives. These are monthly Zoom calls which include a mini masterclass or topic, and coaching with members. This mini class is all about new social media updates and best practices for running giveaways on social media.
Free Masterclass - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
New social media updates:
New Instagram Search tool - allows you to search by term (information in captions). With this, you need to be putting your hashtags in the caption and not in the first comment.

Link Sticker - Replacing the Swipe Up feature, Instagram are rolling out a Link Sticker. This is a button on your stories to link to external web pages. They haven’t confirmed whether this will be added for everyone under 10,000 followers.

LinkedIn are removing stories - You may want to save your stories so you don’t lose them.

Sensitive Content Control - You can go into your Instagram settings to turn on sensitive control to stop showing you posts which may affect you.

Captions Sticker - In your stickers when you post a story you can automatically generate captions if you are speaking in a video. (this will allow your followers with sound turned off to see what you are saying)

Reshare sticker - There is a reshare sticker where you can share posts (that you have recently viewed, saved or posted) on your story. You will need a base story, you could create a background in Canva or use the Instagram colour gradient background. (Note: This is being tested on accounts so not everyone will have this at the moment)
Giveaways:
You can reach a new audience by asking them to share and tag people in the comments.
Also you could collaborate with another account to reach their audience by saying Follow @me and @ to enter this giveaway and tag 3 people in the comments.
How to do an effective giveaway:
You need a marketing goal - do you want to grow your following? Promote a product? Give back to your community? Increase engagement? Collaborate with another brand? Boost brand awareness?

Prize - make sure your prize is attractive to your followers.

Entry Criteria - how long will your giveaway be open before? A few days to a week is advised. Specify closing date and time zones as you may have followers from around the world. Is there an age limit? Also include Instagram terms and conditions.

Promote- Go BOLD with the graphics, make it clear it’s a giveaway.

Winner - You can use many free online tools to pick the winner at random.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
13min
September 08, 2021Misconceptions About Growing Your Business
In this week’s podcast episode, Charlotte and Paula talk about the misconceptions regarding growing a garden design or landscaping business.
Free Masterclass - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
What are the misconceptions about growing a business?
‘You need to grow with large in-house teams’ - you could do this in many different ways by using design sub-contractors, installation sub-contractors, outsourcing your marketing etc.

You don’t really know where your clients come from -you need to ask your clients where they heard about your business (to get to your enquiry from, were they referred by a friend? On google? etc) and track to see any patterns.

‘There has to be a lot of money to grow’ - it doesn’t have to be as you can do marketing by posting on your socials and creating ads. If you’re spending the money and bringing in the results, it’s paying for itself. For example, you may spend £5 on an advert where a £10,000 garden transformation enquiry comes in.

Conversion rate - Make sure you look at you conversion rate from enquiries into sales. There’s no point marketing if you’re not converting those enquiries at a reasonable rate.

‘I’m too busy, let’s get rid of stuff which isn’t as important’ - Marketing should never be stopped! Consistently market your business, otherwise your enquires will dry up.

‘If you try different marketing, your going to be overwhelmed with time wasters’ - Quality marketing is all about bringing the RIGHT enquiries in, not time wasters. You will always get a few, but if you are bombarded - you need to tweak how you’re using the platform, or scrap that area of marketing.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
17min
September 01, 2021Paula's Google Rankings - SEO Report Breakdown
In this week’s podcast episode Charlotte is giving you an exclusive sneak peak at the workings for Paula’s design and landscaping business. We’re looking at Paula’s SEO website report for July, ranking in Google and how you can apply it to your business.
What is SEO (search engine optimisation)?
SEO is the practice of getting your website to appear on search results on Google. This is done with the aim to be the first result for the keywords applicable to your business.
First you need to decide which keywords you want to show for when people search. For example, Paula’s is to appear for driveways, patios and garden design in local areas.

Charlotte uses a system called Moz, which is a paid for system, to see how the website is performing and how to improve.

Charlotte will add in keywords that they want to track rankings for, and undertake practices to improve rankings. Tasks could be updating meta descriptions, blogs, generating links and more.

Tracking your performance monthly is key to see if your efforts are paying off, and highlight room for improvement.
TOP TIP: Generating links from other websites to your website can really help your ranking.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
16min
August 25, 2021Is There Any Quick Marketing?
In this week’s podcast episode, Charlotte and Paula are discussing about the misconceptions surrounding marketing. The main one we hear in the horticultural industry is that marketing is always time consuming… but is it?
Lead Magnets - are something that your ideal client would find interesting, for example:
eBook

Video Tutorial

Download

Brochure
It may take a while to create and set up a page on your website but once it is set up, it’s there for your client to download etc, make sure this something that will appeal to them and offer them value in that freebie. Following this you need to have an automated email series to ask them how they found the download, if they have any questions to hit reply etc.
TIP: Your brochure or eBook etc, can’t be a replica of your website.
Call to Actions - telling your client what to do when they have looked at your website etc, for example:
1. Call us today…
2. Email us for…
Freebie podcast episode - https://anchor.fm/the-landscapers-circle/episodes/Is-This-Your-Ticket-To-Clients-e12sch7
Paula off with the kids podcast episode - https://anchor.fm/the-landscapers-circle/episodes/No-work-for-the-school-holidays-nearly-e154r28
Done For You Services - https://thelandscaperscircle.co.uk/#doneforyou
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
13min
August 18, 2021Why You Should Start An Online Shop
In this week’s podcast episode, Charlotte and Paula are talking about why they started an online shop, what the benefits are and how you can start an online shop.
As well as the membership and done for you services, TLC has an online shop where you can purchase planners, through to social captions and masterclasses.
Why did TLC start an online shop?
There are certain items which can’t be sold through a membership or done for you services.

We can continue to help the community further so you don’t have to be a member to purchase.

When creating Expert Social they realised it was better to offer bundles of months to purchase rather then a membership. (Expert Social episode - https://anchor.fm/the-landscapers-circle/episodes/The-problem-with-Expert-Social-e139too)
Affiliate Links:
It’s like a refer a friend offer. Usually when a customer uses your affiliate link, they will for example get 10% off and you may get 10% kick back because you have recommended them.
TLC Shop: https://thelandscaperscircle.co.uk/shop/
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
11min
August 11, 2021 How Business Networking Changed Everything
In this week's podcast episode, Charlotte and Paula will be discussing business networking - whether that’s via in person events or social media, and how it changes everything in your business.

You can meet so many different contacts in a variety of ways from messaging them on social or even meeting them outside the industry in public spaces.

Before having children, Paula use to meet up with a network group at 6am in the morning and in the past week, she has had 3 different people get in contact to price a job. One of them who remembered her from when Paula did a presentation 8 years ago at an event.

It’s about building those relationships

For example when you connect with someone on LinkedIn, DO NOT send a salesy message as they will most likely not reply. Instead, engage with their posts. Then when you want to get in touch with them, send them a message to book in a Zoom call or meet in your local coffee shop.

Members Dashboard:
If you are a member of TLC, you can have conversations with your fellow members by creating your profile on the members directory for other members to see -

Heidi Marke - https://www.heidimarke.co.uk/

Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.

Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
18min
August 03, 2021 How To Overcome The Designer/Landscaper Life Cycle
In this week’s podcast episode, Charlotte and Paula will be discussing about what the designer and landscaper life cycle is and how you can overcome it in your business.
What do we mean by designer and landscaper life cycle?
This is an annual thing where the busy period is in the Summer and the quieter period in the Winter. it often comes with overwhelm, stress and being busy - just in different ways.
What can you do about this?
Having a website to see your contact details and where they can sign up to freebies or a newsletters to provide their email address so you can contact them back.
Freebies, Newsletter, Brochures:
Something the customer will find informative and helpful to fill out their contact details because that way you can follow them up or have an automated email sequence to do it automatically.
Using Google ads
In Paula’s design and landscaping business, they switch on Google Ads in September October time in the quieter period.
TOP TOP: Having an enquiry log to see where your enquiries are coming from
Expert Social: https://thelandscaperscircle.co.uk/product-category/expert-social/
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
16min
July 28, 2021No Work For The School Holidays (nearly!)
In this week’s podcast episode, Paula is discussing the trials and tribulations of working through the Summer holidays whilst looking after her children.
Tips on how to work in the summer holidays:
Childcare - Paula has both sides of grandparents looking after the kids 1 day a week.

Automations - For example, having a phone answering service that will answer the phone and text you who the caller was with their contact details.

Don’t be too hard on yourself - your business won’t fall into pieces if you don’t work for a day, spend your time with the kids.

Getting yourself organised - delegating tasks that need doing.
Paula mentions a podcast she listened to that said whatever it may be, what is one thing that will make you feel you’re 1% better today.
1:1 Coaching with Paula, coming soon in September.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
12min
July 21, 2021 The Fear That No One Will Buy
In this week’s podcast episode Charlotte and Paula are discussing the fear that no one will buy and what to do when you feel like this.
What do we mean by the ‘fear that no one will buy’?
That no one will be interested in your new product or service. For example, with TLC it’s the fear no one will become a member during enrolment or become a done for you client. In your design or landscaping business you may feel this when you go into the winter season, feeling like you have to be competitive in the price to get the job.
How to deal with this feeling
Remind yourself with what you have already achieved. For example, writing down everything you have achieved in your personal and work life. Reflecting on where you have come will drive you to where you’re going. ALSO it doesn’t matter if you do not have any sales at the beginning as it is all about trial and error with different strategies. Click here for more about this in the Expert Social episode.
TIP: Create client avatars to resonate with your audience in marketing etc.
Fear of Failure Episode - https://anchor.fm/the-landscapers-circle/episodes/Fear--Your-Business--Making-A-Change-e10ogts
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
...more
11min

FAQs about The Limitless Landscapers Podcast:

How many episodes does The Limitless Landscapers Podcast have?

The podcast currently has 234 episodes available.