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The Limitless Landscapers Podcast
The Limitless Landscapers Podcast episodes
- Change Is Afoot
In this week’s podcast episode Charlotte and Paula are talking about change, how it impacts your business and the changes in TLC.
Grab the early bird offer for Virtually Limitless - https://hopin.com/events/virtually-limitless/registration
What changes are happening at TLC? Charlotte is leaving TLC after Virtually Limitless in December.
A decision and making a change like this can be really scary. Firstly, you need to make sure you’re making the decision in a good place - not out of fear or for what others many think. Paula provides the example of recently shutting down her ecommerce shop.
Go for it! Always trust your gut as your gut knows, have the courage to make the change. Nothing is ever a failure, life is full of lessons.
As Paula and Charlotte heard at Brad Burton’s talk: “That decision you want to make, come to a decision in 24 seconds. And if you can’t make it in 24 seconds, make it in 24 minutes. And if you can’t make it in 24 minutes then make it in 24 hours. And if you can’t make it in 24 hours then it’s not an important decision.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click the link to view the waitlist - https://thelandscaperscircle.co.uk/waitlist/
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
16 min - Connecting Back To Your Vision
In this week’s podcast episode Charlotte and Paula are talking about reconnecting to your vision after the busy year we have had, how you can get back to feeling in control and working towards your goals.
Click here to secure seat for Virtually Limitless - https://hopin.com/events/virtually-limitless/registration
Like Paula you may have experienced the busiest period with more clients, enquiries and fire fighting problems with trying to find staff, supply issues, price increase and shortages.
It’s been a year full of problems but also a year full of opportunity.
- Think about what you want from life and how your business can help you get there. You could do a vision board, drawing or write down bullet points etc.
- Is it 5 or 10 years down the line etc?
- Plan out the goals and what you need to do in 2022.
Virtually Limitless can help you review your business and start planning for 2022 with speakers to inspire, motivate and educate you.
By grabbing your ticket now you can access the early bird offer - https://hopin.com/events/virtually-limitless/registration
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click the link to view the waitlist - https://thelandscaperscircle.co.uk/waitlist/
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
9 min - Why We Missed Last Week
In this week’s podcast episode Charlotte and Paula are talking all things Virtually Limitless and how you can prepare yourself for 2022.
Click here to secure seat for Virtually Limitless - https://hopin.com/events/virtually-limitless/registration
Last year we held Virtually Limitless 1.0 and this year is going to be bigger and better to isnpire and motivate.
Neville Wright is a speaker who owned and sold Kiddicare. Neville has grown from nothing and become an inspiring business owner. Also, we have Mark Gregory who owns Landform and won the big APL award and won at Chelsea. After we have Miles who is all about making your life easier in personal and work.
There is a networking section where you can have a call with people for up to 3 minutes to get to know them and exchange contacts etc.
With all the speakers there is a Q&A section where they will answer your questions live.
Paula, Neville Stein and Daniel from Nordland Landscapes will be the panel which is also live so you can get nore interaction time.
All of the sessions are going to be live, the only sessions which may be prerecorded are Paula or Charlotte’s sessions.
Come to this event and take something away, give yourself time after the event to action.
By grabbing your ticket now you can grab the early bird offer - https://hopin.com/events/virtually-limitless/registration
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click the link to view the waitlist - https://thelandscaperscircle.co.uk/waitlist/
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
10 min - When Is The Best Time To Start Marketing?
In this week’s podcast episode Charlotte and Paula are talking about when the right time is to focus on marketing your business. Is it now, or Spring which is right around the corner?
This month in the TLC membership, our members had a call and they didn’t know what to focus on in marketing as enquiries are slowing down but are still very busy with ongoing projects.
You should always have brand awareness marketing out there as you need to be building your funnel. Start by finding out what works for your business by reviewing your marketing.
- Looking at the enquiries you have had and where they have come from
- Seeing what Google Adwords they are searching for to find your business.
- Looking at social media insights to see where your best enquiries are coming from.
- You need to have an enquiry log, input every enquiry you have, to see exactly how many leads you are getting in even if they don’t become a client.
What may be working for another business may not work for you!
TOP TIP: Taking a step back and seeing where your ideal client will be. Is it email marketing or social media etc?
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click the link to view the waitlist - https://thelandscaperscircle.co.uk/waitlist/
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
12 min - Selling Your Landscaping Leftovers Online | With Clive Drummond
In this week’s podcast episode Paula is joined by Clive Drummond from In My Yard, talking about In My Yard and it’s benefits.
What is In My Yard?
As a fellow landscaper, Clive and his business partner set up a website where you can buy and sell materials, machinery, equipment etc. With material prices increasing and having left overs stuck in your yard or driveway, you can sell these on In My Yard.
Free Membership
This gives you 3 adverts and one photo to upload.
Top Trader Membership
You get 25 adverts and more photos to be able to upload at £9 a month.
Commercial Memberships
At only £29 or £79 a month, this will suit more companies who have more materials to sell.
How would In My Yard help you?
- You can sell the odd bits left over from a project so they aren’t laying around in your yard or around your house.
- Reduced environmental impact as you aren’t wasting materials and throwing them away.
In My Yard Website: https://inmyyard.co.uk/
@imysocials on Instagram and Facebook
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
18 min - Developing Your Business Mindset
In this week’s podcast episode, Charlotte and Paula are discussing mindset, money and growth in your business.
Free Masterclass on 30th September at 10am - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
If your head is not in the right space, you’re not going to be getting the results you need to achieve your goals. So how do you go about improving your mindset?
Routines
- Plan your day out before you start work
- Set intentions for the day
- Go for a walk or an activity to get your endorphins going
- Avoid going on your phone as soon as you wake up
Setting restrictions on your phone
On your phone you can set time limits on how long you’re allowed to use some apps. For example, Charlotte has set herself 15 minutes for Facebook and 45 minutes for Instagram. When your time limit is up and you tap on the app, a notification pops up that you can add more time or come back tomorrow.
The fear of letting people down
With the industry being so busy, you can send out automated emails so your clients know why they’re being delayed and the process to prepare them. This won’t be letting them done, this is reassuring them that you’re informing them every step of the way.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
14 min - Where I've Failed Marketing My Business
In this week’s podcast episode, Charlotte and Paula are talking about where they failed in marketing in Paula’s design and landscaping business, and what it taught them.
Free Masterclass - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
What do we mean by ‘failed’?
You can’t actually fail in marketing as you are supposed to be testing different things such as social media platforms and marketing pillars to see what works for you. But lessons we have learnt along the way for success.
Analyse and Report
You need to be reporting and seeing what brought in those quality enquiries in to focus on getting more of the same. If you are spending your money on Google ads or Facebook ads, how much is it costing you per lead?
Social media is free but your time is money!
Magazine Ad Tips
- You have to run a magazine ad for long periods of time for people to actually see you.
- Check the areas the magazine or leaflet is being sent to
- See who else is in the magazine
Paula sends a ‘sorry’ leaflet to the neighbours of a project they are working on. As home owners can see the team working, vans and the transformation of the job near to them, it’s proven highly effective.
Lead Magnets Episode - https://anchor.fm/the-landscapers-circle/episodes/Is-There-Any-Quick-Marketing-e164u76
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
20 min - New Social Media Updates & Giveaway Top Tips
In this week’s podcast episode, Charlotte is giving you an exclusive sneak peek into one of TLC’s Limitless Lives. These are monthly Zoom calls which include a mini masterclass or topic, and coaching with members. This mini class is all about new social media updates and best practices for running giveaways on social media.
Free Masterclass - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
New social media updates:
- New Instagram Search tool - allows you to search by term (information in captions). With this, you need to be putting your hashtags in the caption and not in the first comment.
- Link Sticker - Replacing the Swipe Up feature, Instagram are rolling out a Link Sticker. This is a button on your stories to link to external web pages. They haven’t confirmed whether this will be added for everyone under 10,000 followers.
- LinkedIn are removing stories - You may want to save your stories so you don’t lose them.
- Sensitive Content Control - You can go into your Instagram settings to turn on sensitive control to stop showing you posts which may affect you.
- Captions Sticker - In your stickers when you post a story you can automatically generate captions if you are speaking in a video. (this will allow your followers with sound turned off to see what you are saying)
- Reshare sticker - There is a reshare sticker where you can share posts (that you have recently viewed, saved or posted) on your story. You will need a base story, you could create a background in Canva or use the Instagram colour gradient background. (Note: This is being tested on accounts so not everyone will have this at the moment)
Giveaways:
You can reach a new audience by asking them to share and tag people in the comments.
Also you could collaborate with another account to reach their audience by saying Follow @me and @ to enter this giveaway and tag 3 people in the comments.
How to do an effective giveaway:
- You need a marketing goal - do you want to grow your following? Promote a product? Give back to your community? Increase engagement? Collaborate with another brand? Boost brand awareness?
- Prize - make sure your prize is attractive to your followers.
- Entry Criteria - how long will your giveaway be open before? A few days to a week is advised. Specify closing date and time zones as you may have followers from around the world. Is there an age limit? Also include Instagram terms and conditions.
- Promote- Go BOLD with the graphics, make it clear it’s a giveaway.
- Winner - You can use many free online tools to pick the winner at random.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
13 min - Misconceptions About Growing Your Business
In this week’s podcast episode, Charlotte and Paula talk about the misconceptions regarding growing a garden design or landscaping business.
Free Masterclass - Growing your design or landscaping business in 90 days or less!
Sign up here: https://thelandscaperscircle.co.uk/masterclass/
What are the misconceptions about growing a business?
- ‘You need to grow with large in-house teams’ - you could do this in many different ways by using design sub-contractors, installation sub-contractors, outsourcing your marketing etc.
- You don’t really know where your clients come from -you need to ask your clients where they heard about your business (to get to your enquiry from, were they referred by a friend? On google? etc) and track to see any patterns.
- ‘There has to be a lot of money to grow’ - it doesn’t have to be as you can do marketing by posting on your socials and creating ads. If you’re spending the money and bringing in the results, it’s paying for itself. For example, you may spend £5 on an advert where a £10,000 garden transformation enquiry comes in.
- Conversion rate - Make sure you look at you conversion rate from enquiries into sales. There’s no point marketing if you’re not converting those enquiries at a reasonable rate.
- ‘I’m too busy, let’s get rid of stuff which isn’t as important’ - Marketing should never be stopped! Consistently market your business, otherwise your enquires will dry up.
- ‘If you try different marketing, your going to be overwhelmed with time wasters’ - Quality marketing is all about bringing the RIGHT enquiries in, not time wasters. You will always get a few, but if you are bombarded - you need to tweak how you’re using the platform, or scrap that area of marketing.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
17 min - Paula's Google Rankings - SEO Report Breakdown
In this week’s podcast episode Charlotte is giving you an exclusive sneak peak at the workings for Paula’s design and landscaping business. We’re looking at Paula’s SEO website report for July, ranking in Google and how you can apply it to your business.
What is SEO (search engine optimisation)?
SEO is the practice of getting your website to appear on search results on Google. This is done with the aim to be the first result for the keywords applicable to your business.
- First you need to decide which keywords you want to show for when people search. For example, Paula’s is to appear for driveways, patios and garden design in local areas.
- Charlotte uses a system called Moz, which is a paid for system, to see how the website is performing and how to improve.
- Charlotte will add in keywords that they want to track rankings for, and undertake practices to improve rankings. Tasks could be updating meta descriptions, blogs, generating links and more.
- Tracking your performance monthly is key to see if your efforts are paying off, and highlight room for improvement.
TOP TIP: Generating links from other websites to your website can really help your ranking.
Send us an email to [email protected] or call us on 02380 800108 if you need help with anything.
Send us a DM on Instagram with any questions you would like us to answer in an episode - @thelimitlesslandscaperspodcast.
Not a TLC Member yet? Click here to view the waitlist.
Follow TLC on Instagram: @TheLandscapersCircle
Follow Podcast on Instagram: @thelimitlesslandscaperspodcast
Follow Charlotte on Instagram: @charrussellx
Follow Paula on Instagram: @warmanpaula
16 min
About The Limitless Landscapers Podcast
From the publisher's feed
Whether you’re a garden designer, landscaper or professional gardener, I am here to help you achieve success. On this podcast, Paula aka The Landscapers Coach talks about all things business,…
marketing and life with a lot of laughter and community along the way. Created by a landscaper for landscapers - I got you ;)