The Litigation Psychology Podcast

The Litigation Psychology Podcast - Episode 257 – Why Jury Research Needs Validity and Reliability - Part 2


Listen Later

Bill Kanasky, Jr., Ph.D. continues discussing the importance of validity and reliability in jury research and specifically talks about the use of the clopening in jury research. The clopening is a combined opening and closing statement - basically a summary presentation of the case. The issue with the clopening is that it impacts your validity and reliability because jurors don't hear clopenings in a real trial so any feedback collected is skewed. Also, in order to get the most accurate data in jury research, you have to measure immediately after the presented stimulus/information. For example, if you want feedback on your opening, you must measure immediately after the delivery of the opening. If you want feedback on a witness, the measurement must come immediately after the mock jurors hear from that witness. Waiting to gather feedback until all witnesses have been shown will not provide an accurate measurement. The most scientifically sound methodology for conducting jury research is to take measurements immediately after completing delivery of each piece of content that you want feedback on. Any other process for data collection will compromise your validity.  Watch the video of this episode: https://www.courtroomsciences.com/r/ZBE

...more
View all episodesView all episodes
Download on the App Store

The Litigation Psychology PodcastBy litpsych

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

26 ratings


More shows like The Litigation Psychology Podcast

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,358 Listeners

The Political Scene | The New Yorker by WNYC Studios and The New Yorker

The Political Scene | The New Yorker

3,951 Listeners

WSJ Opinion: Potomac Watch by Paul Gigot, The Wall Street Journal

WSJ Opinion: Potomac Watch

2,813 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,483 Listeners

Pod Save America by Crooked Media

Pod Save America

86,708 Listeners

The Daily by The New York Times

The Daily

111,864 Listeners

Trial Lawyer Nation by Michael Cowen

Trial Lawyer Nation

186 Listeners

Strict Scrutiny by Crooked Media

Strict Scrutiny

5,683 Listeners

Politics War Room with James Carville & Al Hunt by Politicon

Politics War Room with James Carville & Al Hunt

4,046 Listeners

The Jury Is Out by TJIO

The Jury Is Out

28 Listeners

People I (Mostly) Admire by Freakonomics Radio + Stitcher

People I (Mostly) Admire

2,137 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,237 Listeners

The Lincoln Project by The Lincoln Project

The Lincoln Project

9,031 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,556 Listeners

Trial Lawyers University by Dan Ambrose, Trial Lawyers University

Trial Lawyers University

18 Listeners