Demographics (age, gender, political affiliation, occupation, etc.) are not predictive of juror behavior and decision-making. Instead, juror attitudes, beliefs, experiences, and personality traits are what most influence how jurors will evaluate a case. Understanding these deeper characteristics requires a different, more scientific approach to voir dire, particularly with jurors you will encounter post-Covid-19. This episode of The Litigation Psychology Podcast describes why demographics aren't predictive, how jurors actually make decisions, and what changes you should implement in voir dire to select the best jurors for your case. To watch the video version of this podcast: https://www.courtroomsciences.com/r/8cQ.