Chris Patton, Partner at Lynn Pinker Hurst & Schwegmann and John Adams, Trial Lawyer at Gibson Dunn, join Dr. Bill Kanasky, Jr. to talk about commercial litigation and the article they co-authored titled Give the Jury What It Wants: Decision-Making in Trial Practice. Chris, John, and Bill discuss the importance of storytelling in trial and why and how to get the jury's attention early to frame the trial narrative. The group also talk about the availability bias and how jurors interpret and consider the information and litigants based on when and how much they are talked about by the attorneys. John and Chris share how they handle explaining complex concepts to jurors to help them understand so that they can properly evaluate the case facts and how they leverage sympathy and emotion in business litigation to help jurors relate. Lastly, the group talks about how to identify the right witnesses for the case, the way they handle bad facts at trial, and their perspective on bringing up tough questions during voir dire. Watch the video version of this episode: https://www.courtroomsciences.com/r/Rpe