Steve Wood, Ph.D. and Bill Kanasky, Jr., Ph.D. discuss trial testimony, preparing witnesses for trial, and the steps necessary for the best results at trial. They talk about the process that should be followed and where witnesses and even attorneys fall short, leading to bad outcomes at trial.  Plaintiffs are continuing to increase demands and are wanting to go to trial as they see that as an advantage for them, especially against ill-prepared and under-prepared defense counsel. And the only way to be ready for trial is to invest in the weaponry (mock trials, jury research, witness training, jury selection, trial consulting, counter-anchoring) necessary to fight fire with fire and win. Bill shares the result from a recent case that just went to trial, where the demand was a nuclear demand and what led to a non-nuclear verdict that the legal team and client were thrilled with. Watch the video version of this episode: https://www.courtroomsciences.com/r/uZU