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The local arc from inventory to ordering to monopoly and consolidation

 Google makes it easier to upload products & services and give Pointy away for free...Google Local announced this week the ability of merchants to more easily add products, services and appointments to the Local graph. As part of this effort, they are giving away Pointy, POS hardware that automatically creates on-line inventory. It’s part of Google’s ever increasingly more granule knowledge graph

Google Local Food Order is so easy it's magical & shows exactly where Google & Local search is going.....Google’s  web based restaurant order entry system knows so much about you, your location, credit card details,  the restaurants nearby and exactly what their menu items are, that  they can create an incredibly fluid ordering experience. They so while avoiding the need for an app, for an explicit delivery company relationship or a payment processor making the whole process totally painless. 

Anti-trust and local consolidation.....We explore the rapidly changing world that Google, Facebook, Amazon and Apple will be confronting and how some of the laws proposed just don’t make sense. Which takes us to the consolidation that is occurring the the local marketing stack where integrations and buyouts that got Google et. al in trouble are the order of the day

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands. 
Near Memo Ep 20

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