David Schwartz was an was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University. In his book, he gives a step-by-step guide on how to achieve what one wants by changing their thought patterns and thought habits. He explains that visualization adds value to everything and thinking big means training oneself to see not just what is, but what can be. He explains transmitting good news is win win, and we feel better and so do the people we are talking to.

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