“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container

(3:52) - Use the M.A.G.I.C formula to make quick headline variations

(6:04) - Local B2C marketing requires changing headlines frequently

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(This episode is a re-run. Original airdate was October 16, 2020)