On today's show I sat down with Jim Keller, managing partner of Keller and Keller, a distinguished personal injury law firm with deep roots in Indiana.

Jim dives into the origins of the firm, starting with his grandfather George Keller in 1936, and reflects on the remarkable evolution and growth of the practice.

The conversation touches on pivotal cases such as Wycko vs. Gnodtke, which redefined wrongful death damages across America, and explores the firm's expansion from Indiana to Michigan and New Mexico.

Jim shares insights about the firm's impactful advertising campaigns, the importance of community commitment, and its philanthropic efforts through projects like Samantha's House.

You are going to learn about: - How Keller & Keller Became Indiana's Go-To Personal Injury Law Firm - The Significance of the Wycko vs. Gnodtke Case - Generational Values Instilled in Keller & Keller

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Check out these great clips from the show: 00:49 Guest Introduction: Jim Keller, Keller & Keller 01:23 The Keller Legacy: From 1936 to Today 05:00 A Landmark Case: Wycko v. Gnodtke 08:59 Growing Up with Legal Legends 11:50 Expanding the Family Business 15:46 The Impact of TV Advertising 29:34 Moving to Indianapolis 36:32 Crafting Effective Ad Campaigns 37:04 Understanding Contingent Retainer Agreements 39:58 Maximizing Client Recovery 42:12 Challenges in Personal Injury Cases 50:25 The Importance of Researching Lawyers 56:51 Giving Back to the Community

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