Ep.137 - Most companies say they support an industry. Paragon Payroll decided to prove it. In this episode of Endless Customers, Alex Winter sits down with Clarke Lyons, VP of Brand Marketing and Growth at Paragon Payroll, to talk about what it takes to earn trust in the cannabis industry, where one small mistake can put a business at risk.

Paragon Payroll is not just cannabis friendly. They are cannabis committed, and they backed that up by publishing their Cannabis Committed Manifesto, a public stand against predatory vendors, inflated pricing, and partners who disappear when things get complicated.

Highlights include:

If you want a real example of how belief, transparency, and teaching can turn a vendor into a trusted partner, this one is worth a listen.

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#EndlessCustomers #ParagonPayroll #CannabisBusiness #BrandMarketing #Trust #SalesEnablement #ContentStrategy #MarketingLeadership

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