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Matty Dalrymple talks with Andrea DeWerd about THE MANY LEVERS OF YOUR AUTHOR PLATFORM, including two approaches to social media: going wide or going deep; the pros and cons of social media scheduling and cross-posting apps; tips for finding your target demographic on social media; the evolving status of BookTok and TikTok; the fact that an author platform is more than social media, and how to find those alternatives; tapping into your existing network or community, or even building a platform with fellow authors and author services providers; establishing a presence on Goodreads, BookBub, and Amazon Author Central; and, finally, knowing when it's time for a change.

Links, summary, and transcript at https://bit.ly/TIAP217

Andrea Jo DeWerd is a book marketing strategist, consultant, writer, speaker, and the founder of the future of agency LLC, a book marketing and publishing consulting agency headquartered in Brooklyn, NY. Andrea is also the co-founder of MADonna Writing Retreats, a luxury writing retreat experience in Barcelona. She's a 13–year veteran of Big 5 publishing with over one-hundred career NYT bestsellers.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.