Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How lead times differ between B2B and B2C
• Why content is much more than just top of funnel marketing
• How to address your customer’s major questions through your content
• Who should be in charge of content ideation

Resources

• Uberflip
• Instagram for Tourism Marketing
• AdRoll Group

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Jason Chicola, Founder and CEO of Rev.com, joins the Content Experience Show to discuss how transcribing, captioning, and translating your audio can greatly enhance your content strategy.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why transcribing your audio and video content can have a major impact on your discoverability
• How to use transcriptions to enhance the reusability of your content
• Why captioning your videos can greatly expand your audience
• Why captioning is a critical part of the video experience on most social platforms
• When you should consider translating your video and audio content
• How recording yourself and transcribing your audio can increase your productivity over typing notes

Resources

• Rev.com
• Uberflip
• Convince & Convert

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Where many businesses are experiencing bottlenecks
• How to define the three types of bottlenecks
• How to identify a bottleneck within your business
• How to solve bottlenecks by becoming more efficient
• Why better processes and systems will enhance creativity

Resources

• Uberflip
• Convince & Convert
• TechSmith

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing along with some surprising findings on webinars.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How MoneyPath went deep on email analysis
• How email has shifted from being standalone content to a delivery system for other content
• How to use webinars to bring sales and marketing together
• How to set up webinars to be long term content

Resources

• Convince & Convert
• ICUC
• Webinar Works
• MoneyPath

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why effectively measuring content is a persistent problem
• Why content should be analyzed based on the stage of the funnel in which it is intended
• How to approach content from a leadership position
• Who should be in charge of measuring content
• What main factors to consider when measuring content
• Why content creators should be responsible for measuring their own content

Resources

• Uberflip
• Convince & Convert
• Teach to Fish Digital
• Metrics Agency

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to find meaningful information for segmentation
• How to conduct research to build attitudinal personas
• How to balance “deep dives” with archetypal personas
• Why typical demographic information is ineffective for segmentation

Resources

• Uberflip
• Convince & Convert
• Audience Audit
• Satan: His Psychotherapy and Cure by the Unfortunate Dr. Kassler

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Why content strategy is separate but complementary to content marketing
• Why Aha Media started the November Writing Challenge
• Why you should read your writing out loud
• Why content is the most critical component of the user experience
• Why your content should use “plain language”

Resources

• Convince & Convert
• Aha Media Group

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• Will IGTV change the way video is viewed online forever?
• Should you gate your content?
• What is better: a blog, content hub, or a resource center?
• Is there a real value in Instagram influencers?
• Should companies have an experience manager position?
• How do you approach marketing to millennials?
• Are Super Bowl commercials valuable?
• Should marketers focus more on inbound or account-based marketing?
• How is storytelling evolving?
• Is voice search the next big thing?

Resources

• ICUC
• Uberflip
• Convince & Convert

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How to develop an environment that fosters creativity
• Why comedy must be truthful to be funny
• How to connect with your audience through comedy in marketing
• How to propose a culture change to your team

Resources

• TechSmith
• Second City Works
• Bumper Carroll

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology.

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode

• How Franklin Covey adds value to their online presence
• Why you should invest in people before business technology
• How to develop a project plan
• How to avoid being oversold on features you don’t need

Resources

• ICUC
• Franklin Covey

Visit contentexperienceshow.com for more insights from your favorite content marketers.