The Marketing Essentials Podcast

Branded photography and videography is more than just pretty pictures. It's about consistently telling your brand's story.

People have short attentions spans so, if your social media imagery is not consistently telling your brand story in a quality manner, you’re not top-of-mind.

On today’s episode, we sit down with Pearl Macek, who rolls her ten-plus years of combined experience as a writer, commercial drone pilot, video producer and photographer into one passion: multimedia storytelling.

You’ve heard the phrase a picture is worth a thousand words but, in marketing, the right picture can be worth a thousand clicks (or a new client). Images are usually the first thing people see and they provide an emotional hook for the viewer so it pays to have the right images for your marketing.

On today’s episode we discuss the value of custom photography in your marketing, when (and when not) to consider using stock photography, and what to know if you decide to take your own photos.

So often we forget to ask, “How does my business make people FEEL?”

In a world where we make buying decisions based on emotion, the way our brand makes someone feel is absolutely important. It can be the main differentiator for your business in a crowded market place and make your brand feel authentic.

In this week's podcast we speak with Minling Chuang, a Brand Soul Activator and expert on how you can bring feelings into your brand.

What separates you from your competition and tells your audience who you are, what you do, and why it matters?

Your Unique Value Proposition (UVP). And it’s an essential part of your marketing.

Your UVP will appeal to your target audience, helping you attract ideal customers and differentiate your business from the competition. Without a UVP, you’re marketing to everyone and attracting no one.

This podcast is a starting point and guide for your UVP. Justin Kerr shares some of his favorite brand UVPs and what you should consider when creating one for your business.

Believe it or not, you can attract more ideal clients when you move away from being the lowest-priced option. As business owners, one of the biggest challenges we face is how to price ourselves. Wouldn't it be nice to charge more than your competitors and still attract the right clients?

On this episode, we speak with Lisa Raiche, an unconventional CPA by design, to learn how “Value Pricing” can work in any business and  help you charge more than others in your industry.

Hint: It's more than just raising your rates. And not surprisingly, pricing yourself relates back to your marketing many ways!

Without a doubt, you show up to work or a business meeting taking your professional appearance into consideration. But have you considered how are you showing up professionally online?

Your headshot is the first look your prospects will have of you and, with the rise of social media and online networking, having a polished and well-done headshot is a must. It may seem like a small part of your networking and marketing, but a good headshot plays a big role.

What does your headshot say about you? How can you improve your headshots? Can you do your own headshot? On this podcast, we discuss what exactly goes into the making of a good headshot.

Every business knows they need a website, but just having one is not enough to grow your business. Your website needs to be a marketing asset that converts traffic into clients.

On today's episode we talk to Melvin Figueroa, a website expert, who shares his tips on how your website can be optimized and designed with your target audience in mind.

Listen and learn how to use your website as a sales tool to attract, inform, and engage new leads.

Find out what matters to your customers and you can be what matters to them.

Knowing what your customers really want will help you create unique selling points, differentiate yourself in the market place, and most importantly, help you ATTRACT MORE CUSTOMERS.

On this podcast Bill, Alicia, and Justin provide four systematic steps to help you find out what truly matters to your customer.

What does branding have in common with photography and mindfulness? Authenticity. 

On today’s Marketing Essentials Podcast, we speak with Kim Fuller, a professional photographer and mindfulness expert who helps entrepreneurs reveal their authentic self in order to engage and build trust with their clients.

At the risk of blowing our own horn (and we’ll keep it soft for those recovering from New Year’s Eve), we produced some great podcast episodes in 2019! Over the course of 12 months, we discussed every marketing topic under the sun, interviewed some amazing guests, and told more than our share of corny jokes.

It would be an almost impossible task to pick out our favorite episodes from last year but we rose to the challenge and each of us selected a single episode that stood out from among the rest.

On today’s episode we reveal the winners (and why) and play some clips from those shows. Give a listen and see if you agree with our picks!