In this episode of the Matter Mentality Podcast, Ben sits down with a friend, accredited nutritionist, and physique coach, Brandon DaCruz, for a raw conversation on adversity, identity, and what real transformation actually requires. Brendan is an online nutrition coach, internationally published fitness model, national-level NPC competitor, and a professional who has worked with thousands of clients across body composition, performance, and health. But his path into coaching began long before the accolades, rooted in personal struggle, family loss, and a relentless pursuit of health after developing Relative Energy Deficiency in Sport (RED-S) as a young athlete.
Together, they explore how hardship shapes purpose, why physique development can be a catalyst for broader life change, and why most people fail to sustain results despite knowing what to do. Key themes in this episode include:
• How shared adversity creates real connection and understanding
• Brendan’s early health struggles, dieting history, and injuries
• The influence of witnessing chronic illness in his family
• His health-centric coaching model: “A healthy body is a responsive body.”
• Why proactive health beats reactive medicine
• Coaching high performers who sacrificed health for success
• Physique development as a conduit for psychological and life transformation
• Why New Year’s resolutions fail without identity change
• Action vs. motivation, and what actually builds momentum
• Why getting lean isn’t the hard part… keeping it is.
This episode goes beyond training and nutrition into the deeper drivers of performance: identity, responsibility, and long-term self-development. If you’re serious about sustainable results, high performance, and building a body that supports your life rather than consumes it, this conversation will resonate.