The Membership Mastery

Ever seen or been involved in a challenge? You will know the crazy engagement that they get, which gives you so much power as a membership site owner or want to be owner.

That’s why I wanted to get Heather Remec on the show today, Heather is the queen of challenges and has some amazing results for her clients. This episode is a cracker as Heather really shares some expertise on this topic so you can nail your challenege!!

Proudest moment working with a client who was a teacher and has moved into the online space and she was able to make $200,000 in one month from challenge & really scaling up her business!

In this episode we cover:

• What is a challenge?
• When are they best used?
• How do you set them up for success?
• How do you market them?
• Whats the best follow up after?
• What have successful challenges you’ve worked on had in common?

Heather's Website - Click here

What do you need for your membership at what stage?

This came from one of the members of the group wanting to know at what stage do you need what? I have made this really easy to follow PDF as well inside the Facebook group - Join the group here

I have broken this down into the stages: Build, Launch, Scale…

Build

Gather ideas: This is when you are just thinking about your membership, collect your ideas in somewhere like a notebook or Evernote.

Join groups in your niche: Join some groups in your niche on Facebook, Reddit etc… this will help build your knowledge of the market you want to go into.

Autoresponder: This is where you collect emails to build your list, a lot of the emailers like Active Campaign have a CRM system built in as well

Website: A website! Then you can build a page to send people to collect emails, to create a blog, podcast etc…

Payment provider: You will need to an account with a payment provider to collect your payments, Stripe or Paypal are your best bets here and they can handle recurring payments!

The clearer you are on what you want and what you want to achieve the better results you will get….

This episode is another interview which is full of gold with one of the best marketing brains out there in Rich Schefren.

Rich Schefren has a wealth of experience in marketing, strategy and just good business sense. He speaks a lot of sense and gives so many really good advice.

The main topics are:

1. How to plan out a strategy for your business
2. How can you get a following from scratch
3. What advice for people with a small email list
4. How to engage your audience
5. A great episode with a serious player in this space!

Rich's website

It's important to know why people join memberships in the first place, why I hear you say?

Well.... when you know why people join memberships it allows you to keep that front on centre of your business, it also makes selling your membership easier.

Which is the bit we all hate isn't it?

Or just me? 🙅

⚠️Warning⚠️: I mention Liverpool winning the league in the video!

I will put them below, I want to make sure I give you value and you get the most from my content!

People join for:

• To get a problem solved
• To get educated to increase their status
• To get a result
• For software access
• They want to be around 😎 people like them, you know who get them and understand them!  (in any niche!)

Want to join the Facebook group? Click here

James Schramko - Superfast Business

James is a hero, legend, superhero in this digital world & what he knows it on an insane level. I’ve been a big fan of James for years and have learnt so much from him.

This episode is full of gold from one of the masters of memberships and all things digital & coaching.

We cover some amazing topics in this episode, such like:

How to design a business that suits your life talking about routines

How to pick a lifestyle that suits what you want to build

The biggest lesson James has learnt over many years of doing this

The common misconception membership owners do when putting things inside the membership

How James started a membership with ZERO content and put one feature in it!

Tech tech tech what the solutions have looked like over the years and what James is using now

The one thing James would tell you to do right now to get results

James Website 

10xpro 

I am going to share with you types of lead magnets you can use that will work!

If you don’t know what a lead magnet is then it is a freebie you give to a potential customer in exchange for their email. You should be telling everybody about it, everywhere!

The question I get asked the most is...

‘What should I use for my lead magnet?’ You seen loads of different PDF’s, videos, checklists…

I am going to detail some of my favourite examples of lead magnets, so you can get some inspiration for your business.

But first we shall talk about the 7 rules all good lead magnets follow….

Let’s go through the top 7 rules….

1) Specific

2) Easy to use

3) Targeted

4) It drives action!

5) It solves a problem….

6) You get it to them quick!

7) FREE!!

Lead Magnets 

I don’t want you overthinking this, I want you to be able to make your decision on it then move on to helping your customers…

Before I do give the examples though I know some people will ask…. How do I know if the conversions I am getting are good? I am not going to give a figure here. I am going to say test, test, test!! Get one lead magnet, let it run for a while then look at running one side by side and seeing what gets the best opt in!

Let's chat about the lead magnets…..

1) Cheat sheet

2) PDF guide

3) Discounted first box

4) Free trial

5) Video Training

6) Challenge

7) Quiz

8) Free course

Which one are you using? 

Avoid the mistakes many make so you can create content & products people want - Matt Rizvi

Matt Rizvi of Strategic profits is a beast of creating content and writing copy….. he hustled his way to being a copywriter at Agora financial (one of the best copywriting companies out there - they sell in the billions!)

In this episode we go through:

(13.01) Why story is so powerful and how you can use it in your business…. How you can write good content and copy….

(21:36) The mistakes Matt has not only done but why they bombed….

(31:19)The tools you can use to help & some hidden gems to help you….

(34:57) What level your copy should be at

(35:32) How you can plan out your content & copy….

(38:43) How you can actually write the copy

This episode will help you write better content, tell better stories!

www.strategicprofits.com

Whether you are thinking about a membership or already launched there's some great tips in this episode!

Retention is so important in your membership, I think more important than sales! Why? Because you've already done the hard work to get people into the membership.

Retaining more members will build fast & get more results for your customers!

In this podcast I cover some of my favourite retention strategies and how to onboard properly in the first instance (which helps retention) & what your community can do initially to make the experience a good one - first impressions count!

The list of retention strategies mentioned in this episode are:

1. Connect members to other members
2. Reward people publicly
3. Survey!!! Must have action with it!
4. Accountability
5. Checklists
6. Contests / challenges
7. Live Q&A
8. Forward plan - build suspense what’s coming next month is….
9. Meet ups / groups
10. Gamify - badges, certificates, rewards
11. Think about what the movement is - Russel Brunson does funnel hackers, 2 comma club, look at what other industries/companies you stick with do and apply them to your membership

Additional things which people don't do enough of!

• Email out members highlighting content
• Exit survey / cancel page

This topic came about from a member of the FREE facebook group - to get your questions answered click me to join the group.

In this episode I speak with Steph Taylor.

What struck me is how Steph understands people, she goes deep on that in this episode....

Why & how to survey your audience, which will help your launch.

Why you should start content 90 days before your ready to sell a product

Steph was a a great guest, was so much fun to chat with and I think you will have a great time listening to this.

Steph's resources

Website 

Podcast 

Instagram

Want a free launch plan for your membership? You can get the free course - Click me

Do you ever feel like there is too many things you have to do inside your business?

There is content to create

Customers to get back too

Plans to make

Websites to build

It gets draining! I know I've been there, which is what I wanted to talk about in this podcast.... giving you 3 rules to focus your membership around.

Doing these 3 rules will help streamline your business. Keeping the blinkers on to focus on what you need to do to get traction.

These rules, in my mind will never change EVER!

When you have solid rules like these which are strategic they'll never go out of fashion and they will always work.

In the episode I mention a free launch course which you can get access to here: http://www.themembershipmastery.com/launch