Alli Webb, the visionary stylist behind Drybar, has reimagined her own hair journey and now invites us all to do the same with Messy. After selling Drybar in 2020 and experiencing personal upheaval, she began growing out her natural waves and fell in love with embracing imperfections. Messy isn't just a product line, it’s a manifesto that celebrates natural texture and a kinder, more sustainable approach to styling, rooted in what Webb calls the “Messy Revolution”. Powered by the Rough Dry Method, a heat-reduced styling technique designed to honor each person’s natural hair without the damage of traditional blowouts, the line is designed to work with your hair, not against it. More than a beauty brand, Messy is personal for Alli, born from her own transformation after loss, stress, an identity shift, and grounded in authenticity and self-love.

In this episode, Alli also discusses:

• How personal loss, growth, and healing led her to embrace imperfection
• Drybar was all about polished, picture-perfect blowouts. Messy is the opposite—real, raw, and effortless
• Her signature “messy” technique and why it’s better for your hair (I’m still trying to master it)
• How Messy is helping to dismantle outdated beauty standards one strand at a time
• The mindset shift that celebrates your natural hair, exactly as it is
• Launching in Sephora on 6/24

We hope you enjoy this episode and gain valuable insights into Alli’s journey and the growth of www.itsmessy.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Messy at www.itsmessy.com and on Instagram at @itsmessy

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