This week's podcast is a bit different than what you are used to hearing.  You get an inside look at my life from a conversation with Trina Gunzel over on The Legacy & Legends podcast. The goal of this episode is simple: to open you up to the idea that you are the only one responsible for how your life looks right now. It means showing up to the best of your ability and allowing yourself to be human. It means accepting your imperfections, failures, and doubts, and learning from them all. Listen in as you get to know me from a different point of view. 

I’m so proud of all of you for sharing your wins with me on Instagram and letting me in on your world. I can’t wait to see more. After you listen, share with me on IG ONE fact that people might be shocked about in your life. 

In this episode, you’ll discover

• Fun facts you probably didn’t know about George
• Three questions to ask yourself when you want to build a legacy
• Why entrepreneurship can be a dangerous addiction
• How George balances work and family without burnout
• Why you have too many tools in your toolbox

Time Stamps

00:45 George shares his favorite movie of all time

07:54 George shares his story about bulimia and how he got into Paleo 

12:05 George shares one of his favorite books of all time, and no, it's not The Catalyst

17:01 The framework George lives by every day he wakes up 

29:29 Why entrepreneurship can be a dangerous addiction 

34:26 George shares how he manages his time between work and family 

45:34 Why George hates agenda’s in meetings and social events 

52:06 George shares why you must build a business that is aligned with your morals 

 Quotes

People try to start with the doing first, but you have to start with the design of the world first- George Bryant 

The way that I run my life and business is I assume that every morning that I wake up,  my wife is gone, my kids are gone and my business is gone, and I have to earn it back.- George Bryant

I believe in the humanity of entrepreneurship  and I prioritize humans over everything- George Bryant 

Entrepreneurship is one of the most addictive and deadly drugs on the planet because everybody celebrates the culture and hustle while rewarding disconnection. - George Bryant

Have you ever thought that there might be too many tools in your toolbox? George Bryant

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Winning is a choice. And while nothing is guaranteed, if you practice what I share with you in this episode, you'll be ahead of the game in shining your light and tapping into your potential. This episode is a repost because it is arguably one of my favorite topics to discuss with entrepreneurs outside the customer journey. Listen in as I give you the exact methods I use with my 1-1 clients and our mastermind to ensure you are winning with everything you do in your life and business. 

After you listen, tag me on Instagram@itsgeorgebryant and celebrate your three big wins with me. 

In this episode, you'll discover 

• 4 Steps to move you forward in your life and business while feeling more aligned and empowered 
• How to stop settling for less than you deserve and start creating wins every day
• What it truly means to win inside your life and business
• Get clear on what you need and want so your wins become an elixir for tough days
• A book recommendation that will change your relationship to success

Time Stamps

00:00 Why this podcast is more critical now than ever before

02:26 A quote from Tim Grover that will change your relationship to success

07:10 George shares his experience with experts around the world on winning

09:36 George gets vulnerable with you on how he makes it through tough days

11:44 George shares the 4 things you need to create wins and ensure you win

17:17 How you can make more money by working less 

22:05 Every day is a new day; wins are never guaranteed; you must create them

Notable Quotes

People are not going to understand your work ethic. They're not going to understand why you do the things you do at the intensity that you do it and why you continue to want more and more and more- Tim Grover. 

Success is not the glitz and glamor. It's the monotonous things that move the needle every single day when we choose to do them.- George Bryant 

Entrepreneurship is a long game. There are days that I have to remind myself that a win is simply taking a breath today- George Bryant. 

You are literally choosing to stagnate yourself in place because you won't celebrate your wins- George Bryant.

No one is coming to save you. Finding a win changes the chemistry of your brain to start seeing the positive in your life so you can create momentum. George Bryant

This week I go deep into a great conversation with two of the best video experts I am blessed to know, Owen and Theresa Hemsath, the founders of Acceleratus Media. Owen's transparent, level-headed approach to his struggles with cancer and how it applies to the video marketing world reminds us of what truly matters as entrepreneurs. There's a lot to unpack inside, but what I love most about this episode is that you'll hear the truth about Youtube and why most entrepreneurs misuse it. 

Owen and Theresa teach coaches, podcasters, and speakers how to produce video content to increase their visibility and get more customers with organic Youtube videos. Whether you've started a YouTube channel or not, this conversation will help you generate leads without fancy cameras, expensive editing, or memorizing scripts.

What You'll Discover In This Episode 

- Why you need to stop making momentum a mistress inside your business

- Three objectives to solve every time you create video content

- Why you need to treat Youtube more Like Netflix than just social media

- How to create viral content with authenticity 

Time Stamps

00:00 Intro to the dynamic duo 

04:35 Owen breaks down his journey with cancer 

09:02 Owen shares three big objectives to aim for in business 

10:21 George asks Theresa & Owen about mitigating stress and anxiety

14:21 Owen shares how his battle with cancer is a lot like entrepreneurship 

23:58 George asks Theresa about balancing entrepreneurship through it all

29:12 Owen shares how he is doing less work and making more money

34:02 The power and importance of video in your branding 

41:22 Why most entrepreneurs fail at youtube and how to create magnetizing content

49:22 How to get rid of the perfectionist mindset and be yourself 

 Quotes 

Reactivity in entrepreneurship just prolongs the unforeseen circumstance- GB 

I've really learned the value of slowing down to speed up. - Owen Hamseth 

 Subtraction is the secret to scale every single time- GB 

You don't need a million views. You need 30 people who believe passionately in what you're doing, and those 30 people could fuel your business for life- Owen Hamseth.

The reason entrepreneurs fail with YouTube is because they treat it like social media. But YouTube is more like Netflix than social media- Owen Hamseth. 

Because of the power of parasocial relationships, we don't need massive audiences. We need powerful messages on video.- Owen Hamseath

Believe it or not, your personal experiences matter. And they need to be a part of your video creation.- Owen Hamseth

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

It's here. The final episode in the 5 part series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. Over the last five weeks, I've covered reactants, endowment, distance, uncertainty, and how to be unstoppable when it comes to scaling your business. Today I cover Corroborating Evidence. Listen in as you discover how to create a customer journey through multiple touch points that provide enough proof to influence change. 

Grab a pen and notepad and get ready to take your customer journey to the next level. 

After you listen, send me a DM on Instagram @itsgeorgebryant to grab a special training I created as a thank you for being a loyal subscriber. 

In this final episode, you'll discover:

• The definition of corroborating evidence and how it applies to your customer journey
• How to overcome your customer's resistance by providing the right kind of proof to influence change
• The difference between a pebble or boulder in your marketing approach
• The most powerful source of corroborating evidience you can use to influence change
• How to tie the entire series into your business today

If you are just finding this series for the first time, below you’ll find parts 1-4

Part 1:  Reactance

Part 2:  Endowment

Part 3:  Distance

Part 4: Uncertainty

Time Stamps

00:00 Intro to part five

06:20 What corroborating evidence means and how to apply it to your business today

09:45 The most common mistakes George sees entrepnreuers make when creating customer journeys 

12:35 How consistency and congruency will take your success to the next level

15:35 Why are your success and qualifications aren't enough to influence change

19:22 The difference between pebbles and boulders in your customer journey 

24:05 ​​How corroborrating evidence helps change minds by providing social reinforcement

25:04 George wraps the series up

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

How often do you find yourself overwhelmed with ideas spinning around on the hamster wheel of hustle without feeling like you are making progress? This week's guest, Taki Moore, explains why you need to be like a life artist, squeezing every drop of juice out of every possible moment with clarity and intention. 

Taki hates bios. He's a father of six, the Bruce Lee of entrepreneurship, loves tacos, and spent forty months running a million-dollar business in forty countries. But if that doesn't reel you in, he is also known as The Million Dollar Coach and creator of The World's #1 Marketing System for Coaches and Consultants. 

Join me as Taki reveals his unique methods for taking ideas in your business and turning them into a recurring money machine. 

Listen In To Discover:

• Why you need to look at a business as a life artist and treat every moment as an opportunity
• The difference between running a business like a church and a gas station
• A three-step process for taking an idea and making it a movement with recurring revenue
• How effective marketing will change more lives than your coaching

More Info On Taki Moore 

https://milliondollarcoach.com/

Join His FREE Community 

https://www.facebook.com/groups/coachdojo

Book Taki Recommended In The Interview 

Base Camp- Ryan Singer 

https://basecamp.com/shapeup

Time Stamps

00:00 George blows your mind with a killer intro to the guest 

07:30 Why Taki hates bios and how he got started in entrepreneurship

17:51 What you allow is a reflection of how you choose 

20:50 George asks Taki about how he fell in love with marketing 

33:30 Taki shares his metric for measuring productivity

36:52 The German word for fingertips and why it's a guaranteed compass for success

42:26 Taki reveals his unique methods for taking an idea and making it a recurring business model

53:02 Why business is an art of expression for Taki 

61:02 George talks about his rebrand of mastermind

Notable Quotes

The secret to getting someone to a million dollars a year is scissors, not duct tape.- Taki Moore

I love the gap between making it up and making it happen- Taki Moore 

I want to create an operating system that feels more like a pirate ship and less like the Navy- Taki Moore 

If you want to build a customer journey and double your business, you first need to find all the inconsistencies and incongruencies in your company's backend.- GB

There is nothing more attractive than someone comfortable in their own skin expressing their message- Taki Moore 

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Today's is part 4 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. In the previous episodes, I shared essential barriers to understanding why your customers aren't taking action, and how to mitigate distance in your customer journey. In today’s episode, I discuss how to ease uncertainty by giving you the four things you must share with your audience to increase their commitment. 

Grab a pen and notepad and get ready to take your customer journey to the next level. 

If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives and allows me to keep putting out great content for you.  

In today’s episode, you’ll discover:

• How uncertainty in your customer journey prevents your customers from taking action
• Four things that you must share with your audience to increase commitment
• Practical examples of increasing conversion with your customers and a special gift

Time Stamps
00:00 Intro To Part 4 of The Catalyst 
03:57 Question to the audience about Monday solo casts 

06:18- How to create change in your customers 

08:50 The job of The Catalyst 

10:26 The definition of trialability

12:17 How to harness freemium

14:02 How to reduce upfront costs

15:48 How to drive discovery

18:18 How to make it reversible 

22:02 How Neopphobia applies to your business

30:35 George adds a special bonus for you 

Notable Quotes 

“To create change, you have to understand what all the possibilities are, learn how to navigate them, and be able to create a solution” - GB. 

“ Uncertainty makes people hit the pause button in your customer journey “ -GB.

As entrepreneurs, we must understand that the Catalyst's job is to increase our customer’s ability to say yes by making it easy, reducing friction and risk, and letting people try our services to reduce uncertainty. -GB

Uncertainty is a massive domino effect- GB. 

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

If you've been listening to my solo series on The Catalyst, today's interview with Emily Hirsh will take your customer journey to the next level. Emily helps entrepreneurs amplify their brand through paid media and is a genius at creating digital marketing shifts so businesses can generate new sales with ease. Even if you haven't listened to the series, at the end of this episode you’ll find out why a successful marketing plan isn't based on magic or luck; it is based on a proven process. 

Grab a pen and paper to take some notes because when you commit to implementing these shifts in your business, you'll succeed at everything you do. 

If you enjoyed the podcast, tag @itsgeorgebryant, and @emilyhirsh and let us know how you'll implement this into your business today. 

Make sure to leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives, plus allows me to keep interviewing amazing guests for the show. 

In this podcast, you'll discover:

• Why your unwillingness to pivot can destroy your brand
• How to earn your spot and stand out among the crowd today
• 10 Marketing shifts to make inside your business today
• A three-step model to go from nothing to a customer journey and offer that converts

Time Stamps

00:00 Intro to episode 280 and what to expect 
02:15 Intro to Emily Hirsh 

07:15 George and Emily chat about why they both love the customer journey 

13:12 Why the path of entrepreneurship can feel lonely at times

16:09 Why you need to work your ass off until you earn the right to move to the next level

18:35 Why Failures are still progress

21:33 George asks Emily some of the biggest mistakes entrepreneurs make in marketing 

25:19 How to create the best possible outcome for your clients wherever they are in the customer journey 

32:02 The reasons why creating content that stands out is harder than ever before

39:03 Where entrepreneurs overcomplicate their marketing

41:02 A 3 step process to creating a customer journey that converts

49:08 Why you need to pay attention to your first impression and the importance of having one next step for everyone you come in contact with 

57:20 Why Emily’s approach will help you create magic

Notable Quotes 

"Most people undervalue the value of practice and trying until something sticks or doesn't stick" -GB 

"I'm just going to work my ass off until I'm successful and I can earn the right to move up to the next level. "Emily Hirsh

"If we're not in motion, that actually just becomes more overwhelming evidence to stay stuck "GB 

"Failures are still part of progressing "Emily Hirsh

Most entrepreneurs don't realize they're cementing their feet where they currently are, and then in search of more tactics and strategies, they actually deepen their chance of staying stuck- GB 

"If you're not pivoting and evolving, you're going to be left behind" Emily Hirsh

Connect with Emily

Website - https://hirshmarketing.com/

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Today's is part 3 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. In parts 1 and 2, I shared why reactance and endowment are two essential barriers to understanding why your customers aren't taking action. The strategy isn’t always easy to apply, so this week's episode brings you inside the minds of your customers so you can mitigate distance.

Grab a pen and notepad and get ready to shift how people come into your world so you can increase revenue through referrals and so much more. After you listen, send me a DM on Instagram @itsgeorgebryant to grab a special training I created as a thank you for being a loyal subscriber. 

If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives and allows me to keep putting out great content for you.  

In part 3 of 5, you'll discover

• Why more information often fails to shift your potential customer's attention
• Three ways to mitigate distance in your customer journey
• How to design your customer journey from a place of agreement so you can deepen your relationships

Time Stamps

00:00 Recap of parts 1 and 2 of the series plus an intro to part 3

02:13 George explains how business grows on the backend

05:17 The definition of distance and how it applies to your business 

07:52 George discusses the zone of acceptance 

12:14 Three ways to mitigate distance in your customer journey 

15:26 Ask for less and influence change 

18:28 How to find an unsticking point 

23:04 George explains how this applies to you right now

29:04 George shares how you can sky rocket your business today 

Notable Quotes 

"You can make a million dollars, $10 million, and $20 million by caring about your customers because business is built on the backend, and on retention." - GB 

"People search for interpretation and favor formation in a way that confirms or supports their existing beliefs."-GB

"It's our responsibility as entrepreneurs to understand that if the game we're playing on the field is not going to be one other can play; then we need to switch it to a different field and find a point that everybody else can rally around" -GB

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

If you've ever felt stuck in life, this week's episode will help you uncover the greatness waiting to be released when life feels heavy. Motivational speaker, author, and transformation coach Garrain Jones has gone from $200K in debt and being a convict to impacting millions of people while living life without regrets. Garrain's work explores the fundamental issues that affect us all to foster a deeper understanding of what holds us back. Listen in as Garrain gives you practical advice on why you're saying thank you to the wrong things and what you can do today to start tapping into your true potential.

If you enjoyed the podcast, make sure you tag @itsgeorgebryant and @garrain.jones and let us know your biggest obstacle in life so we can help you get unstuck.

Make sure to leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives, plus allows me to keep interviewing amazing guests for the show. 

In today's episode, you'll discover:

• How prison became the catalyst to impacting millions of lives
• The truth about positive thinking and why it might not be what you think
• 3 tools to remove lifelong struggles and attract abundance into your life

Time Stamps 

00:00 Introduction To The Show

02:20 Garrain shares his backstory of hitting rock bottom 

07:18 Garrain reveals the mantra that changed his entire life

10:01 Garrain discussed how his prison time was a catalyst for success

16:01 George and Garrain chat about parallels in life 

22:01 Garrain talks about his first personal development seminar

26:25 George talks about his first time using ayahuasca  and how it applies to getting unstuck

28:58 Garrain talks about how he started to build massive momentum in his life

37:35 George talks about why he wears hoodies 

40:02 Garrain chats about alter egos in business and how to ensure you are aligned with your true self

49:27 Garrain shares rituals to daily success

55:27 George asks Garrain a closing question 

Notable Quotes

“No space can contain the amount of authentic joy and love when it comes to people having permission to feel free inside of their own body. The body has to open up it's a law.”  Garrain Jones

“You cast a vision and then the vision creates you. You make a dream, the dream makes you.” Garrain Jones

Every time I said, thank you when resistance arose, something inside my body almost grew extra wings.- Garrain Jones

Create a safe space for people to discover the gifts that already live inside of them so that they can use them and produce extraordinary results in their life and live a life without regrets” Garrain Jones

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

Connect With Garrain Jones 

Instagram @garrain.jones https://www.instagram.com/garrain.jones

Website https://www.garrainjones.com/

Today is part 2 of 5 in a series of solo episodes where I break down my favorite marketing book,  The Catalyst: How To Change Anyone's Mind,  by Jonah Berger. Listen in as I explain why catalyzing change isn’t just about giving people options, it’s about helping them let go of old patterns and habits that no longer serve them. Whether you are in an eCommerce business, or an online coach, easing endowment allows you to make sure the right people find you at the right time so they can take the next step in your customer journey. 

After you listen, send me a DM on Instagram @itsgeirgebryant to let me know if you have a customer journey that eases endowment. 

As always, if you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives plus allows me to keep putting out great content for you.  

What you’ll Discover

• The definition of endowment and why your customers won’t take action
• How to surface the cost of inaction so your customers choose the right path every time
• Why burning the ships can lead to more loyalty and trust in your customer journey

Time Stamps

00:00 Intro To the second part of The Catalyst,  Endowment 

03:17 What persuasion is and why do people  take that next step in the customer journey 

06:24 The definition of  endowment 

09:21 Why catalysts help demonstrate the actual cost of inaction 

10:50 The longer people do or own something,  the more they value it

13:02 If the potential gains barely outweigh the potential losses, customers will not budge

15:59 How to ease endowment so your clients understand what is possible

18:15 The cost of not implementing a customer journey 

20:35  Why you need to understand your customer profile, and how it can cost you a lot of money on the back end if you don’t implement endowment 

24:26 The greatest way to ease endowment is through time and touch points

Notable Quotes

“To create change, the perceived gain has to be 2.6 times higher than the current situation in order for somebody to feel that it's time for them to take action. - GB 

“ For every 10 customers coming in, 8 of them are leaving due to their lack of journey.”- GB

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

⬇️ More resources for you... ⬇️
_

Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!