In this episode of the Morning Coffee Marketer, Kim talks about how doing a webinar with Andrew Warner of the Mixergy Podcast. Kim also teaches about focusing on the outcome and not the tactics. Kim shares the importance of how your audience only wants to benefit from the tools and services, but they do now care about how to use them or learn them. So focus on the outcome for your audience. Learn more at 3daysto10k.com.

Key Takeaways

0:20 - Kim shares that she is sipping on French roast coffee and pumpkin spice creamer. 

0:56 - Kim talks doing a bucket list item, a webinar with Andrew Warner, host of the Mixergy Podcast. Kim shares some back story and connection with Andrew Warner, and also appearing on his podcasts at one time.  

1:32 -  Kim talks about doing a webinar with Andrew’s list on Kim’s 3 Day to 10k program. Kim talks about how they shared services and now was his turn on the webinar. 

2:00 - Kim talks about how the webinar had a 10% close rate and thousands and thousands in sales.  Kim talks about questions people had about Andrew's other company that does ChatBots. 

2:50 - Kim talks about how people were focus on the product or the service or the thing that they do. Kim stresses that people only cared about what can it do for Andrew’s audience. Kim also mentions that your prospect is looking for more leads. The chatbot is the tactic, not the outcome. 

3:45 - Kim mentions that you only care about the outcome, how will working with you help them. 

4:15 - Kim talks about in the 3 Days to 10K program focuses only on get you fans, and not about teaching you how to use Facebook ads and such.  Kim says the product is the Social Media Cash Machine. Focus on the outcome. Learn more at 3daysto10k.com

Mention in the Episode 

3daysto10k.com

Mixergy Podcast

Andrew Warner 

powerfulprofessionals.com

In this episode of the Morning Coffee Marketer, Kim goes solo and talks about how a specific game changer in her business helped her hourly rate multiple and grow her business.  Also, Kim and Scott Whitaker, founder of Membership Multipliers will be sharing how you can create your own membership program in the next 21 days to grow your business. This is a one-time live cast event. Join at powerfulprofessionals.com/membershiplaunch. 

Key Takeaways

0:20 - Kim asks if you have your cup of Java. Kim shares she had to run to Target to pick up more K-Cups, using their drive-up service. 

1:08 - Kim talks about game changers in her business years ago. This was for hourly work in 2001. Kim shares going from 15 to 350 dollars per hour. 

1:00 -  Kim talks about how she increase the revenues with her own company. Which was not working more hours, or hiring more people, but finding another way. 

2:00 - Kim talks about having to work a lot of hours to pay employees and cover expenses. Kim says this did not allow her to take a vacation for at least 10 years.  However, things changes and Kim has been fortunate to have a successful business.

3:00 - Kim talks about getting the idea to do a newsletter for her business. Kim talks about ways to create and sale her new letter. Kim talks about creating the Marketers Insiders newsletters, which is now the Powerful Professional business coaching program. Kim shares about how this grew into what it is now. 

4:00 - Kim mentions that you could easily create a membership group, by creating a Facebook Group and using PayPal to collect dues. Kim says this membership could be created for any niche and passion projects. Kim shares about groups and memberships created by her clients. 

5:00 - Kim talks about how this could be a recurring passive income to grow your business. Kim shares that she is doing a free live cast this week with Scott Whitaker the founder of Membership Multipliers. Kim mentions that Scott is the mastermind behind many of the changes in her business. 

6:00 - Kim shares that Scott agreed to share with you how you can create a 21-day plan to launch your own membership program. But you have to show up to this one time live event at powerfulprofessionals.com/membershiplaunch to learn the 3 steps you need to launch your membership program. 

Mention in the Episode 

membershipmultipliers.com 

Scott Whitaker’s LinkedIn

powerfulprofessionals.com

In this episode of the Morning Coffee Marketer, Kim talks but how she created her business using direct response social media marketing, and now does 6 figures in revenue with a once a week webinar. Kim shares a program teaching you how to do this as well.

Key Takeaways

0:20 - Kim ask if you want to drive new clients into your business, pay for your marketing, and increase your revenue without spending more time. 

0:40 - Kim is the author of the “No BS Guide to Direct Response  Social Media Marketing”, and Kim is responsible for a billion dollars generated online. 

1:00 -  Kim talks about how she increase the revenues with her own company. Which was not working more hours, or hiring more people, but finding another way. 

1:40 - Kim talks about “finding another way,” which was driving leads through social media (Facebook). She thought maybe I could teach people how to do this via webinar, or buy the program Kim is going to create. 

2:00 - Kim talks about how this idea paid for marketing, as those who want to work with her as a client would help with the revenue. 

2:20 - Kim talks about her first program with was FB Profit Power. Kim shares that this generates in the beginning 3-5k a month, which covered operation cost. Kim talks about selling the agency and had a nice exit with the company. 

3:00 -  Kim shares that this was attractive because they were able to bring clients in through webinars. 

3:30 - Kim talks about her current business and a specific webinar she runs once a week today. This generates over 6 figures a month. Kim talks about the kinds of things she and her company had to do to be able to generate 6 figures. 

4:00 - Kim talks about traveling all the time, but she has to dial in once a week, working 2 hours to do the webinar, and generate a 6 figure revenue. 

4:30 - Kim says that if you want to learn more about how she did this and learn to do it for yourself you can learn at powerful powerfulprofessionals.com/4daymonth

Mention in the Episode 

powerfulprofessionals.com

3daysto10k.com

powerfulprofessionals.com/4daymonth

“No BS Guide to Direct Response  Social Media Marketing”

In this episode of the Morning Coffee Marketer, Kim, Kelly, and Mike talk about discovery what your audience wants and selling it to them. This is a great example of how to investigate the needs of your audience and how to retarget them. 

Key Takeaways

0:20 - Kim is back with her dynamic duo and talking coffee and mugs.

1:00 - Kelly shares new shout-outs from listeners. 

2:48 - Mike talks about the topic: “Selling People What They Want, But Giving Them What They Need” and should not be misinterpreted.  

3:40 - Kim talks about selling people your Product, Program, or Service. Kim talks about give all you can but start being nice, but give them what they want. Kim gives an example of a health resource. 

5:20 - Mike talks about remedies within treats as an example. Mike continues into Kim’s business as a Facebook social media marketer. 

8:00 - Kim talks about what her audience wants and the 10K strategy. Kim continues the exact needs of her audience and the type of information they want. 

 9:00 -  Kim shares about her campaign and the message they want about audience building. 

10:30 - Kelly talks about the audience and why they have a few seconds to see your message. 

12:00 - Kim ask Mike about the hook in the Office Hours social media meetings. Mike gives more example with several things in his daily routine of give people want they want. 

16:00 - Kim talks about her Apple Cider Vinegar shot and the different things that could reach our audience with who need something similar. 

18:00 - Kim talks more about discovering what your audience wants. 

Mention in the Episode 

powerfulprofessionals.com

3daysto10k.com

In this episode of the Morning Coffee Marketer, Mike Stodola welcomes Todd Tramonte to share about his real estate company and his upcoming book launch “5 Lies the will Ruin Your Real Estate Career.” This is a great episode to learn about unique strategies of marketing within the real estate industry. 

Key Takeaways

0:20 - Mike introduces Todd Tramonte from Richardson Texas or the Dallas Metroplex. 

2:20 - Mike talks about meeting with Todd for the first time 6 years ago. Mike talks about the time he was working in the real estate industry. 

3:45 -  Mike and Todd talk about the upcoming book launch. The plan is to have a talks and sale some books plus bonuses with the package gear toward Realtors. 

5:00 -  Todd shares the link to get more information at alistingaweek.com. 

7:00 -  Mike and Todd share the information on the book  - 5 Lies the will Ruin Your Real Estate Career. 

8:50 -  Todd share what they are going to share about the book during the launch with the help of The Powerful Professionals. 

10:00 -  Todd shares a tip to make it into the top 40-60% more! Todd talks about the unique selling proposition. Todd talks about offering results to his audience in their industry. Todd secondly talks about the importance of mindset.  

15:00 - Todd shares more on the value they will be sharing during the launch. 

Mention in the Episode 

powerfulprofessionals.com

3daysto10k.com

listingsweek.com

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay discuss marketing on social media with Dr. Michele Askar, a business owner at Beaver County Spinal Disc and Neurology Center. Michele shares her success after joining the 10k program. This is a great episode to learn about uniques strategies of marketing on social and digital platforms. 

Key Takeaways

0:40 - Coffee talk! Kim, Mike, and Kelly talk about the week of rain. Kelly ready of the shout out and feedback from the 10k program. 

2:18 - Kim welcome Dr. Michele Askar owner of Beaver County Spinal Disc and Neurology Center. 

3:00 - Michele talks about moving her marketing strategy to social media marketing. Michele talks about using the News Paper in the early times. But the cost has gone up to attract leads and the ROI has declined. 

4:39 -  Michele talks about how the 10K Fans program has made a difference in gain new clients and leads. Also, she gives detail on creating a “Juicy Carrot.” 

5:27 - Kim asks Michele to talks about what the Juicy Carrot was about. Michele says this was a guide or banner on the digital new paper. Michele talks about how this allows people to find her site. 

7:00 -  Michele says this allowed her to gain 10 times the ROI. Kim talks about how the 12 minute social media machine works. 

8:26 - Kim asks about how many emails she is sending and how she is staying in touch with her leads. 

10:00 -  Mike talks about the switch to print media to online media and the cost savings. Mike shares other notable strategies Michele is doing such as niching, 3-4 follow-ups, and using one pillar or lead source. 

15:00 -  Kim rounds out ideas of the strategies and the multiple channels. Also, join us for a free live masterclass at 3daysto10k.com. 

Mention in the Episode 

powerfulprofessionals.com

3daysto10k.com

Beaver County Spinal Disc and Neurology Center

724-709- 7709

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay discuss their weekend of enjoying the rain, unpacking, and Girl Scout Cookie. Importantly, Kim shares her annual practice of sorting through her “big rocks,” or goals for the new year. Kim talks about how this leads to huge productivity and greater goals accomplished. 

Key Takeaways

0:40 - Coffee talk! Kim, Mike, and Kelly talk about being well caffeinated and enduring birthday parties, rain, and unpacking. Kelly shares helping sell Girls Scout cookies. 

3:40 - Kelly talks about using social media and the power of attracting people by giving them what they want. 

5:30 -  Kim talks about the Special unique lemon cookie. 

6:00 -  Mike asks Kim to share how she uses her time and being super productive. Kim shares things to realize in working hard, but also enjoying the fruits of labor. 

8:24 -  Kim talks about the strategic approach to getting things done! Kim talks about sorting through the urgent and non-urgent tasks. 

9:00 - Kim shares her strategic task right before New Years. Sorting the big rocks by order of importance. Kim gives examples of things in her life that she put in order for the new year. 

12:00 -  Kim she this puts things into perspective to execute productivity. Kim continues with scheduling out your goals to make things happen. 

14:00 -  Kelly talks about the 3 days to 10k program and success stories. 

Mention in the Episode 

• powerfulprofessionals.com
• 3daysto10k.com

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Kelly LeMay a discuss the difference between the Power Surge and Power Source on their 3 Day Payday strategy. The trio explains how to implement and layer the two to build up your list, and increase sales and revenue. This is a great strategy to learn for the best ROI. 

Key Takeaways

0:20 - Coffee talk! Kim, Mike, and Kelly talk about their love for coffee and Kim journey from Atlanta to Orlando and back! Kim shares about her trip and booking a place for an event, but learned she was at the wrong hotel. 

3:20 -  Kim talks about meeting up with their event planner, and not being happy with the facility for the event. Kim mentions that finding a great hotel for the event. N   

6:20 -  Kelly reads the Reviewer Shout Out form RL  Dennis. 

7:30 - Kim talks about the Power Surge verses the Power Source. 

8:00 - Mike explains what the Power Surge is compared to the Power Source. Mike talks about really needing the Power Source to layer in the Power Surge as a source of revenue. 

9:20  - Kim introduces the 3-day PayDay. Mike shares what the 3-day payday campaign is all about as a Power Surge. Mike talk about how to do this even without a list. 

10:30  -  Mike explains the details of the 3-day payday and how they are going to share this on Facebook live. 

11:40 - Kim has Mike breakdown strategy day by day. Mike explains they use to mention the same thing every day. But, day one is about sharing stories and how those problems were solved. 

14:00 -  Mike explains that day two is the first sales day of the products or services. 

15:00 -  Kim and Mike explain that on the day 3, a bonus is introduced to accelerate the sales. Kim continues with other examples for a 3-day payday bonus or incentive.

19:00 -  Kim and Mike talk about the incentive implemented along with a deadline

20:00 - Kim shares more about member shout outs! 

Mention in the Episode 

• powerfulprofessionals.com/powersurge
• powerfulprofessionals.com

“Post 1 Day Promotion”

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, a discuss the 24-hour promotion to sell more ticket and drive up sales for The 2 day Six Figure Summit. Kim shares the money-saving tuition wavier promo code to join in on The 2 day Six Figure Summit. 

Key Take Aways

1:00 

Kim mentions the array of digital marketing they did for the 2-day promotion. The digital market was all to drive attendance of the live cast and sales of the event. Kim shares what The 2 day Six Figure Summit was about and how they help you generate 6 figures. 

3:00

Money is attracted to spend! Taking advantage of the opportunity. Mike talks about the 24-hour launch to drive traffic. Mike talks about picking the right time on social media to broadcast. 

5:00

Mike mentions the email of Big Announcement Live in 15 live cast.  Kim talks about the game changers of listening and answering questions live on air. Kim talks about the kinds of business owners this tactic will help. Kim talks about profitable lead generations without cost. 

8:00

Kim shares more on creating Social Proof and ticket sales. Kim talks about how the live cast did not record and had to do it all over again to recreate the live cast. 

12:00

Mike share more on the types of logistics they put in place to get more sign-ups and 

14:00

Kim shares that the promotion took them from 14 ticket sales to 70 ticket sales with this promotion.

15 :00

Promo code - morning - to get a tuition waiver and only pay the $97 materials fee 

Mentioned in the Episode 

• The 2 day Six Figure Summit
• Promo Code -  morning

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Dave Dee discuss the inner workings of an Information Marketing business. Learn how to begin your journey moving from a primary business to an Info Marketing business. Also, Kim shares the money-saving tuition wavier promo code to join in on The 2 day Six Figure Summit. 

Key Take Aways

1:15 

Info marketing - Taking a primary business and adding “Info-Marketing.”

2:08

What the heck is Info Marketing? Where you take your expertise, what is working for you, your knowledge, and package it up and sell it to others. 

3:45

Creating a 6 figure business and moving from the “Core Business” to an “Info-Marketing business.” Dave talks about Kim’s business as an example. 

5:00

Other examples of Info Marketing and getting into a niche you understand to begin your Info Marketing business. Why? Because there is not a lot of research you have to do. The skills and systems are already in place.

6:30

Michael Rosberg - Teaching tax resolution, holding events, and other tactics to generate revenue on info marketing products

10:00

Creating Ever Green Products and webinars for an information marketing business 

12:00

Kim talks about working part-time in her very own info marketing business. 

14:00

Explaining the making of a webinar to generate 6 figures. Dave Dee talks about the Kim working on teaching about Information Marketing at The 2 day Six Figure Summit. 

19:00

Promo code - morning - to get a tuition waiver and only pay the $97 materials fee 

Mention in the Episode 

• The 2 day Six Figure Summit
• Promo Code -  morning