The Morning Coffee Marketer

In this episode, Tony Grebmeier discusses how you can get your business back on track by focusing on what drives you, so you can get up every day and want to go to work and succeed.

Key Takeaways!

• Grebmeier's business sells health supplements, and he got into that line of business because he likes to be able to work one on one with people and help them, and selling supplements lets him do that. He isn't focused on the amount of money that he can make, but about the number of lives he can impact. (2:36)
• Drainers and Drivers. Grab an 8x11 piece of paper and make two columns, one labeled Drainers and one Drivers. For 5 days, bring this paper with you everywhere you go. Anytime you do something, write it down in one of the columns, depending on what it does to your live: drains you or drives you. Whatever drainers you have, turn them into drivers or cut them out of your life, so that you can be driven and do what you do because you love it not because you feel obligated to do it. (6:28)

• By doing this exercise, Grebmeier discovered that he was built for sales, leads, and ideation. Whatever else he was doing he delegated to others so that they could be empowered and take ownership over the things on the list that he wasn't built to do, but that they were built to do. This made his business highly successful because people are doing what they want to do, and now show up to work driven to succeed. (11:10)

• To find Grebmeier's podcast, you can visit iTunes, or to visit his website, you can go to TonyGrebmeier.com. (12:37)

Resources Mentioned in this Episode

Tony Grebmeier's Podcast

On iTunes

Tony Grebmeier's Website

TonyGrebmeier.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kelly LeMay discusses three new ways Facebook has changed the way they allow businesses to use Facebook Ads, and how you can use these changes for the better in your business.

Key Takeaways!

• Dynamic Creative. Facebook has changed the way that they run ads so that it allows you to test different versions of your ads to see which one is most effective for your business. You can test different images, fonts, and headings all at once with this new ad design feature, and Facebook does all the work for you! (1:45)

• Lead Ads. Facebook's lead ads send your fans to a lead form within Facebook, not out of Facebook, which is ideal for businesses who don't have a landing page to send their fans to. Facebook has now improved their lead ads to allow you to customize the thank you page that the new lead sees right after they fill out the lead form. You can use this thank you page to present an up-sale or other marketing strategies that will maximize your leads right as you get them. (4:18)
• • To get free lead pages, tips, and training, you can go to PowerfulProfessionals.com and create a free membership. (4:58)

• Reporting Plug-In. Excel now allows you to use a new plug-in called "Facebook Ads Manager for Excel" that allows you to pull real-time data from Facebook into an excel document, saving you so much time when looking at ad performance and spending. (8:25)

Resources Mentioned in this Episode

Website for Free Lead Pages and Marketing Tips:

PowerfulProfessionals.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Mike Stodola discusses how to use a 3-day email campaign to bring in a huge cash-surge into your company.

Key Takeaways!

• Any business can utilize this strategy of using a pay-day campaign. For a 3-4 day period, you can add something special to your product, put a deadline on this sale, and you will see a huge cash surge from it. (2:22)

• An easy way to run your cash-surge campaign is through emails. You can gather all of the emails from your past and current clients, and email them about this campaign in order to get the word out. (3:29)

• The steps to running a successful email cash-surge campaign are: (5:23)
• 1. On day one, send an email that tells a story about a client that you want to duplicate. At the end of the story, you can leave a link where if your client is interested, they can get the same results as the person you just spoke about.
  2. On day two, send an email that is more focused on your product. Tell them about what your product or service is, and how it can add value to their lives. At the end, again you want to provide them with a link that will send them to your appointment page or Facebook page. Also, make sure your let them know about the bonus you have added to your product and mention the deadline to add urgency.
  3. On day three, send an email all about your bonus. This bonus could be a price discount, an experiential additive, or anything that adds something special to your product or service.

• You don't want to run these cash-splurge campaigns too often, because they take away from the rare offer experience for the customer. If a sale is happening all the time, then there isn't really a sale. Stodola recommends to do these campaigns around once every quarter. (13:02)

• It's essential to make sure that you send all three emails, because the campaign won't be as successful if you back out before day 3. Don't be worried that you are annoying your clients, because they want to hear about your bonus and will be glad to hear from you. (14:30)

• If you want to get templates for these emails for free for one month, you can visit PowerfulProfessionals.com/3day. (17:33)

Resources Mentioned in this Episode

3-Day Pay Day Email Templates

PowerfulProfessionals.com/3day

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Susan Berkley discusses how she grew her business from the ground up, and how marketing herself and her business has brought her great success.

Key Takeaways!

• Berkley used to be in radio and today has become a very successful voice over artist. When she decided to move away from radio and start her own business to help coach people on how to get into radio, she found great success. (2:02)

• Berkley realized that to become profitable in her business, she had to market herself. She was having trouble getting jobs as a professional voice over artist, but once she learned how to market herself, her business took off. (7:46)

• She has found that the key to continuing success is following the mantra that you can never know your customer enough. She makes sure that she keeps a great relationship with her customers, even as her business continues to grow. (10:46)

• When you are just starting out, don't try to be the smartest in the room. You should try to surround yourself with people more knowledgeable and successful because these are the kinds of people that are eager and willing to help you grow your business. (13:14)

• Berkley splits her time now between her multiple businesses, with the help of her few employees, to make sure that she stays consistent with all her different business endeavors. (16:07)

• There are three ways to grow your business: (19:39)
• 1. Get your current customers to buy more from you.
  2. Increase the frequency of purchase.
  3. Increase the value of the purchase.

• She also does a weekly video blog, and has found that focusing all her attention on one endeavor gets her the results she is looking for. (20:36)

• To find out more about Susan Berkley and her business, you can visit GreatVoice.com. (21:49)

• To get a free digital copy of her book The Persuasion Code, send an email to her at [email protected], and she'll send you a copy. (22:43)

Resources Mentioned in this Episode

Susan Berkley's Website:

GreatVoice.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Bill Gough discusses how to use emails to create personal connections with your customers, as well as how to add value to their lives.

Key Takeaways!

• Today, Gough helps coach insurance agency owners on how to add value to and communicate more with their customers. The only way you can over-communicate is if you're being boring. As long as you are adding value to the relationship, you can't ever over-communicate to your customers. (5:12)

• He has discovered that his business has found great success with emailing his customers because he makes sure that he is adding value to their lives. He sends emails every other week about how to add value to their lives or businesses, and not about insurance, which would be boring to them. (7:03)

• Gough has found that the best way to connect with other businesses and add value to his relationship with these business owners is by using marketing and motivational tips to help them grow their business and stay motivated. (9:11)

• Gough formats his emails in a more conversational tone. He likes to send his emails like it is a one-on-one conversation with his customers. You can still tease them with "juicy carrots" that will lead them to your personal page, but by making your emails personal, more people will buy into what your selling because you are more approachable. (10:01)

• To find out more about Bill Gough and his business, you can visit BGISystems.com. (15:59)

Resources Mentioned in this Episode

Bill Gough's Website:

BGISystems.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Dustin Matthews, the CEO of Speaking Empire, discusses how he utilizes different tools in Facebook to grow his business.

Key Takeaways!

• Matthews uses a strategy called the "Hotel Hijack" when he speaks at events. The day before he is speaking at a place, he will run ads on Facebook within a 1-mile radius of the venue. This allows him to get more people aware of the event he is having, and because the targeting is such a small radius, this costs him next to nothing to do. (1:07)

• He also uses Facebook Live to grow his business. He pre-markets to his Facebook audiences with ads to make them aware of his upcoming videos, and then in the Facebook Live videos he does, he steers his customers to his different marketing campaigns he has going on. (3:23)

• Matthews uses challenges and contests to get people intrigued and hooked into his Facebook Lives. For example, he would do pushups in the beginning of his videos every day for 21 days as a part of a challenge he was doing. By being consistent with it, he kept the attention of his viewers for weeks. (5:35)

• To get in on free training to get 10,000 fans in 3 days, you can go to SpeakingEmpire.com/fans. (6:58)

• To find out more about Dustin Matthews and his business, you can visit SpeakingEmpire.com and to get his book you can go to NoBSPresentations.com. (7:29)

• At any point, Facebook could be taken away, so you need to secure your clients on many different platforms so that even if social media goes away, you still have your customers in your grasp. (8:04)

Resources Mentioned in this Episode

Dustin Matthews' Websites:

SpeakingEmpire.com

NoBSPresentations.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Jason Swenk talks about how by posting every day on Facebook, he has set himself apart from his competitors and is building a stronger client base from it.

Key Takeaways!

• Swenk has been posting every day in order to expand his business. He has been successful using this strategy because his posts are focused on what his audience is wanting to hear about. (4:00)

• When he records his videos for the day, he doesn't pre-write what he is going to say. He simply hits record and just sees what comes to him. He makes sure though that every video has three key points: (7:39)
• 1. He sets up the problem
  2. He discusses how to overcome that problem
  3. He talks about successes or the failures, or there is a call to action

• Swenk has found that through doing this, he has set himself apart from other people on Facebook. He has gained many new customers from this because people will watch his videos and then they will want to work with him. (9:27)

• To get in on free training to get 10,000 fans in 3 days or less, you can go to JasonSwenk.com/KWP. (11:07)

• To find out more about Jason Swenk and his podcasts and videos, you can visit JasonSwenk.com. (11:32)

Resources Mentioned in this Episode

Jason Swenk's Website:

JasonSwenk.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Becky Auer talks about how to utilize Facebook to help build a relationship and trust with your clients.

Key Takeaways!

• Auer believes that you must build a relationship with your customers in order to truly be successful. By building trust with your clients and showing them that you appreciate them, you build up a good rapport with both your current and future customers. (2:03)

• Try celebrating the weird holidays that are on BrownieLocks.com, and build a marketing campaign based on it. You can utilize these wacky holidays as reason to reach out to your customers and get in touch with them. (5:35)

• Auer uses Facebook to build relationships with her customers by asking weird questions, and then people will comment on these posts, and it creates a fun way to interact with your fans. With this strategy, you can throw out a business-related question every fourth or fifth time, and then you can build strong relationships with your clients both in and out of the business setting. (8:05)

• Auer has used Kim's training to get 10,000 fans in 3 days, and has found huge success with it. To get in on this free training, you can go to BeckyAuer.com/10kfans. (12:06)

• To find out more about Becky Auer and her business, you can visit BeckyAuer.com. (14:14)

Resources Mentioned in this Episode

Becky Auer's Website:

BeckyAuer.com

Crazy Holiday Calendar:

BrownieLocks.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Michael Rozbruch, the founder of Tax and Business Solutions Academy, talks about how he uses Facebook to generate leads, and thereby sales, for free for his business.

Key Takeaways!

• When you are looking to increase your profit margin, you want to make sure that you have your pipeline full of potential leads. You need to have multiple marketing campaigns going at one time so that you will have multiple opportunities at once to reach new people. (2:39)

• Rozbruch has found that using videos gives him a lot of credibility for potential customers. He creates videos each month that pertain to his audience and sends them out via email to his mailing list in order to generate interest among his clients. (4:30)

• He has been using Facebook to get new leads for himself, as well as generating sales from these new leads. He gets these leads for free, so he is essentially getting sales for free, all because he utilizes Facebook for his business's benefit. (6:26)

• To get in on free training to get 10,000 fans in 3 days for less than a penny a piece you can go to RozStrategies.com/10kfans. (7:50)

• To find out more about Michael Rozbruch and his business, you can visit RozStrategies.com/app/. (8:15)

Resources Mentioned in this Episode

Michael Rozbruch's Website:

RozStrategies.com/app/

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Jeremy Weiss talks about how he uses Facebook to add value to his fans, which in return gets him more business.

Key Takeaways!

• Weiss uses Facebook to add value to other people. Whenever he creates a post, he will tag his entrepreneur friends so that he can bring them into the conversation and add value to their businesses as well as his own. Facebook can be used to connect with people and having meaningful conversations if you utilize it correctly. (1:13)

• He also uses Facebook to leverage advertising for his events. Whenever he has events coming up, he will direct message his Facebook friends and let them know what is coming up. These short and personal invitations help to create a real relationship between himself and his fans. (5:01)

• Weiss' business, Rise25, helps service professionals shift away from one-to-one to one-to-many services so that there is a bigger impact on their bank account and on those that they give their services to. (10:04)

• T find out more about Jeremy Weiss and his company, you can go to Rise25.com. (10:45)

• Weiss has seen great success with Kim's training to get 10,000 Facebook fans in 3 days as well. To get in on this free training, you can go to Rise25.com/10kfans. (11:08)

Resources Mentioned in this Episode

Jeremy Weiss' Website:

Rise25.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com