The Morning Coffee Marketer

How to get Followers by Interviewing, with Andrew Warner

In this episode, we talk to entrepreneur Andrew Warner about how to use interviewing to gain your own popularity.

Key Takeaways!

• Interviewing people allows for you to increase your following by bringing in people who wouldn't normally listen to your show, but are only listening because they know your guest. This gives both you and your guest more followers. (1:08)

• How to get people to be on your show when you aren't necessarily a big name yet. (4:00)
• • You need to make the interview useful for the person that you're interviewing, and then they will be more likely to agree to be interviewed because it helps them out. (5:08)
  • You can syndicate your content out. You can get your interviews posted on bigger publications websites as well as your own, thereby bringing the bigger publication as well as the interviewed person more recognition, making them more inclined to be interviewed by you for your show. (5:23)

• If you ask the person your interviewing personally to promote the podcast, they will be more likely to say yes to promoting. Make sure to emphasize that by promoting the show, they too will be getting more fans in turn. (6:55)

• You can go to BotAcademy.com, and get more information on what Garner is working on right now with Facebook Chatbots. (7:55)

• His also does a podcast, and you can look him up by searching Andrew Warner or Mixergy. (9:37)

Resources Mentioned in this Episode

Warner's Chatbot Website:

BotAcademy.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Robert Skrob, of Membership Services Inc., describes how to build a "tribe" for your company in easy and simple ways.

Key Takeaways!

• Skrob works with companies to help them create large customer "tribes." This mentality of creating a "tribe" and not just a customer base allows companies to have life long, committed clients over customers who will just come and go and aren't in it for the long haul. (2:58)

• How to create a tribe. (5:31)
• • What is the core transformation that you customers will be going through? Market using this aspect, and you will be able to retain customers longer, charge premium prices, and create a "tribe" of your own.

• You can use newsletters, Facebook, email, print, etc. to showcase success or transformation stories from your clients. This makes your clients and their transformations the star of your company, and will in turn help you to grow your tribe. (9:26)

• To find out about transformation stories and other information on how to grow your own tribe, you can visit RobertSkrob.com. (12:15)

Resources Mentioned in this Episode

Robert Skrob's Website

RobertSkrob.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, we talk to marketing guru and best-selling author Nick Nanton about how he started off and has become a successful business owner and marketing authority today.

Key Takeaways!

• Nanton started off his success by becoming an "agent" for business people. By taking his talents from the music producing world and utilizing them in the business world, he has been able to become much more successful. (2:50)

• The Value Equation. If you want to be invited to the table, you must bring something of value first. Life is simply exchanging value with people in order to get what you need from them. (4:25)

• He gained his first huge wave of clients by writing his book Celebrity Branding You, which made way for him gain popularity because he was traveling around the country, speaking about his book, thereby building his reputation, and gaining leads. (14:02)

• Nanton believes that the best way to stand out and be successful is to be YOU. You need to be passionate about what you're doing, because if not then you aren't going to be as successful as you could be. (18:02)
• • The simplest way to brand yourself is to be who you are and show people that YOU are the person that can help them.

• Now he has been able to take himself out of the day-to-day operations of his business and can pursue his true passions. He now works more on the creative side and gets to shape his business into what he wants it to be, while others do the day-to-day tasks for him. (21:22)

• You can go to Celebritybrandingagency.com to see more about what Nanton is doing and get ideas on how to get your branding out in the open, as well as other helpful tips. (25:48)

Resources Mentioned in this Episode

Nick Nanton's Website:

Celebritybrandingagency.com

Website:

Morningcoffeemarketer.com

In this episode, we talk to John Lee Dumas, of Entrepreneur on Fire, about how he built his strong audience tribe from scratch.

Key Takeaways!

• To build an audience from scratch you need to deliver free, valuable, and consistent content. (1:43

• Dumas has much experience with failure, learning from his mistakes, and becoming successful from it. (3:26)

• You need to create something that is not easily replicable, once you get to the point where you can take some risks. (6:27)

• You can interview success stories from people who are reputable in their niche on a blog, a podcast, or a daily Facebook Live to get more audience members off your guest's virality. (8:37)

• Dumas built his audience by putting the spotlight on his guests, the entrepreneurs, and asking them the questions that they never get asked, like "what's your worst entrepreneurial moment?" making them seem like a survivor. This makes your guest look good, which makes them willing to share your podcast with their audience, which, in turn, helps you grow your audience in the future. (10:30)

• Eofire.com: Dumas' website that is a great headquarters for entrepreneurs. There are awesome free courses, podcasts, and other great tips available to help you grow as a successful entrepreneur. (13:47)

Resources Mentioned in this Episode

John Lee Dumas' Website:

Eofire.com

Website:

Morningcoffeemarketer.com

In this episode, Kelly Lemay discusses how to utilize your past clients' experiences with your business to bring in new clients who can help you grow.

Key Takeaways!

• Our best customers come from our best customers.

• Use your existing clients to boost your business. You can ask your clients if they're comfortable to post on their personal Facebook pages about their great experiences with your business. Most of your clients are just waiting for you to ask them to do this and are more than willing to do so. Make sure to express your gratitude to your clients who do review in order to keep a good relationship with them. (3:15)

• On Facebook, when clients post rave things about you, they are essentially giving a good review of your company to their closest friends and family, who really trust their opinion. (6:07)

• Facebook Reviews. Reach out to your past clients and customers, through email, and offer them a "juicy carrot" to entice them to review your business on your Facebook Page. For example, offer a gift certificate to clients who are willing to write a review on your page. Remember to give them a deadline as well with this "juicy carrot." (6:55)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

In this episode, Mike Stodola discusses how to use "juicy carrots" to bring in more leads and immediate customers.

Key Takeaways!

• This strategy can be utilized by any type of business!

• Using "Juicy Carrots". This is a self-liquidating offer that you send out, offering a small, "juicy carrot," that entices clients. What follows this is an immediate up-sale, creating new customers for your business almost immediately. (5:25)

• The next step from there is to get your leads into a meeting with you so that you can fast track them to the next steps to becoming a client. (7:40)

• By breaking-even in your marketing, you are essentially getting leads for free. (8:51)

• With this strategy, you consistently are bringing in large amounts of free leads from a source that you can regulate, rather than occasional free leads that you gain by accident, like referrals. (10:24)

• The price point for your "juicy carrot" depends on what your selling and what your niche is. What you offer needs to be worth 3 to 4 times more than what your offering it as, making your "juicy carrot" have more value in the eyes of the client. (11:28)

• By using this strategy, you are not only getting new leads, you are also building trust with these new clients, making them want to work with you even more. (13:08)

• We are offering right now a 3-day live training online that shows people how to get 10,000 Facebook fans in 72 hours. You can find this at 3daysto10k.com. (15:08)
• • This is also a great example of a "juicy carrot"

Resources Mentioned in this Episode

3-day live training:

3daysto10k.com

Website:

Morningcoffeemarketer.com

In this series, the hosts, Kim Walsh Phillips, Mike Stodola, and Kelly Lemay, will be sharing strategies that are helping their clients succeed that you can use in your own marketing, with occasional guests who will share their knowledge on what's successful in marketing today. In this episode, you will learn about ways to make your business Facebook page a place where you can get more leads for your business in easy, and free, ways today.

Key Takeaways!

• Many clients miss opportunities to get leads in from their Facebook Pages.

• The average Facebook user is on their Facebook account 5 hours a day, and they are waiting to hear from you!

• Things you can do to your Facebook page to bring in more leads FOR FREE:

• 1. Cover Photo. You can put a website link in your description of your cover photo. Some links could be to a "contact us" form on your website, a newsletter sign up, a blog, or a "juicy carrot" to send them out of Facebook. (4:15)

1. Contact Us Now Button. You can change this button to say anything you want it to and you can link this button to wherever you want it to go. Each week, you will also get stats from Facebook saying how many people have clicked that button. (7:33)

1. Short Description/About Us. You can put a link to your website in the short description part of your page, also known as the about us section. (8:24)

1. Long Description/Bio. You can put a link to your website or other resources in this section as well. (8:34)

Resources Mentioned in this Episode

Kim Walsh Phillips Facebook Page:

Facebook.com/kwalshphillips

Website:

Morningcoffeemarketer.com