The Morning Coffee Marketer

In this episode, Kim discusses some great tools you can use to keep your business still growing while you are on vacation.

Key Takeaways!

• Kim recommends that you create your content in batches. This allows you to get out a lot of content all in one sitting, while your mind is focused on your topic. Also, batching can ensure that you can consistently post during busy seasons, such as the holidays, without having to take time out every day to plan what content you will be giving your audience that day. (2:17)

• Now, you can schedule your social media post right on Facebook! This allows you to plan ahead your posts and not worry about forgetting to hit send on your already planned content. (3:03)

• Word Swag. This is a great app that allows you to create great images for your posts, straight from your phone. (3:57)

• Meet Edgar. This app allows you to upload all of you past posts and it will recycle them for you so that your audience can get more exposure to your content and you don't have to keep manually reposting everything. (4:49)

• ManyChat. This app allows you to send out an auto responder message for whenever you are out for the holidays or are busy. This lets people know that you are not ignoring them and that you still want to connect with them later. (5:50)

• Kim recommends that you post a picture whenever you are out. It's a fun way to connect with your audience and let them into your life and what your plans are for the holidays. (6:25)

Resources Mentioned in this Episode

Word Swag:

http://wordswag.co/

Meet Edgar:

https://meetedgar.com/

ManyChat:

https://manychat.com/

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Roxanne Emmerich discusses how to use weekly video blog emails to create a relationship with your customers and expand your business.

Key Takeaways!

• Emmerich utilizes a strategy where she does a weekly video blog email where she reaches out to her customers, creates relationships, and makes sales in a way where she is presented as a real person who wants to get to know her clients. (1:12)

• With this strategy, you want to: (1:43)
• • Start off with a limbic message, so that you can get them emotionally connected to you.
  • Introduce what you will be teaching them in that video.
  • Bring up the challenges that occur in order to accomplish what you are trying to teach them. At the end of this list, you need to reiterate that everyone has these challenges and they aren't the only ones facing theses challenges.
  • Bring up what isn't going to work. You need to show them that the simple solution isn't always the right one.
  • Give them the steps on how to accomplish the task the right way.
  • Explain what you will be talking about the next week, to keep them coming back.

• Emmerich will take just a few topics and break them down into multiple points that she can use for each video so that she can really stretch out her content and be very detailed. She then will sit down and record all of these videos in a matter of days so that she isn't working on them year-round, saving her time and money. (5:49)

• If you are wanting to start with this strategy, she suggests that you start off by helping your clients fix their issues with their biggest "pain points," or the things that cause them the most stress and trouble. (6:50)

• To find out more about Roxanne Emmerich and her businesses, you can visit EmmerichFinancial.com if you're in the banking world or RoxanneEmmerich.com if not. (10:46)

Resources Mentioned in this Episode

Roxanne Emmerich's Website:

EmmerichFinancial.com

RoxanneEmmerich.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Shaun Buck discusses how he utilizes a concept called the Big 3 in his company and how you can use it in yours.

Key Takeaways!

• In Buck's morning meetings in his business, he always focuses on a couple things. (2:02)
• • KPIs. Buck focuses on his company's KPIs (Key Performance Indicators) in order to make sure that what they are doing is still giving them the performance they are wanting.
  • Pieces. He looks at how many physical pieces of mail went out to customers for the past day, week, month, etc. If the number of pieces diminishes from week to week, then he knows that he needs to look into his sales and his strategies there to try and boost his revenue back up again.

• Big 3. Every single position in their company has a Big 3, or three main things that each person needs to do to be on top of their position. The Big 3 can change depending on a person's job or the monthly goals of the company. This concept allows for the company to thrive and continue to grow because if everyone is doing their job, then the company will succeed. (4:42)
• • Once you figure out the Big 3 for each position, make sure to reevaluate them monthly to make sure that the goals you set for your employees are still relevant. (6:52)

• Buck will be speaking at the Game Changers Marketing Summit, and to get more information about this event you can visit GameChangerMarketingSummit.com. (9:19)

• To find out more about Buck and his company, you can visit NewsletterPro.com. (9:34)

Resources Mentioned in this Episode

Game Changer Marketing Summit Website:

GameChangerMarketingSummit.com

Shaun Buck's Website:

NewsletterPro.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Matt Inglot discusses how to create strong relationships with a small number of clients in order to increase your business with them.

Key Takeaways!

• Inglot has created a system where he uses his existing clients to help grow his business. By focusing his energy on only a few clients each year, he can create real relationships that produce clients who keep coming back for more. (1:30)

• His biggest tip for utilizing these close relationships and getting more business is making strategy calls. A few times a year, he will get into contact with his clients and help show them how they can reach their goals in their businesses with the help of his company. (2:51)

• Inglot's goal with his big clients is to get on the phone with the decision maker at least once a quarter, in order to keep giving his clients opportunities to work with him. To get these head people on the phone, he lays the groundwork with these people that he is someone of value who can help them not just superficially, this way they are more willing to give him their time. (3:44)

• This process takes a different amount of time depending on how strong the relationship is. He recommends that you try to build these strong relationships with your clients that are in the top 20% and continue to follow up with them continuously. Don't be afraid to keep trying to build the relationship with them, even if it takes a little more time to do so. (6:36)

• To find out more about Matt Inglot and what he does, you can visit FreelanceTransformation.com. (8:46)

Resources Mentioned in this Episode

Matt Inglot's Website:

FreelanceTransformation.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Justin Krane discusses how to utilize ROI marketing to help your business expand through investing.

Key Takeaways!

• Investing in Marketing. Anytime you look to invest in your company, you want to get a 3x return value. If not, it's too big of a risk and you shouldn't waste your money on it. You need to invest based on what results you can get out of the investment and the ability to scale your business from it. You have to look at the ROI of marketing! (1:57)

• Steps you can take after you decide utilize ROI marketing (4:57)
• • You want to take 10% of your sales and invest it in something.
  • You need to decide how long you can tie that money up for. If you are a new business, your ROI needs to take only a few weeks because you have a limited cash flow, but if you're an established business, your ROI can take longer to reach.

• To find out more about Justin Krane and what he does, you can visit CashFlowGift.com. (8:11)
• • On Krane's website, he will help teach you about profits, cash flow, ROI on marketing, etc. in a painless and simple way. (8:36)

Resources Mentioned in this Episode

Justin Krane's Website

CashFlowGift.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Tom Morkes discusses how to get an influencer to support your product, which will help grow your business.

Key Takeaways!

• Morkes defines an influencer as anyone whose opinion impacts the opinions or choices of others. By using blogs, podcasts, social media, business owners can become influencers in their own niches. This form of marketing is called influencer marketing, and it is essentially leveraging as many influences as you can to market and sell your products for you. (2:07)
• What makes and influencer NOT want to work with you? Cold emails, or emails that are very formulaic and lack emotion, don't make people of influence want to jump on board with you. Morkes likes to use the strategy of warming up emails, making them more inviting and personable, to gain these supporters. (3:16)
• You should ask yourself, how much is an influencer or promotional partner worth to you? Before you get involved with someone, you need to have a number in mind about how much you're are willing to spend on a partner. (4:20)
• There are 3 things you need to think about to get an influencer to say YES! to helping you promote your product (4:59)
• 1. Is this a good fit for their audience? The influencer you are looking for should be able to relevantly support your product.
  2. Will this allow them to virtue signal? By associating with your brand or product, it should make the influencer look better to their friends and followers.
  3. How will they profit now and in the future? The influencer should be able to see how working with you will allow them to also profit from the partnership.

• His sequence to warm up people to working with you takes 4 steps (6:27)
• 1. Follow them on their social media platforms.
  2. Sign up for their newsletter or email list.
  3. Engage with them on their social media.
  4. Reach out and ask them if you can provide help to them in any way.

• To find out more about Tom Morkes and his programs, you can visit TomMorkes.com. (10:03)

Resources Mentioned in this Episode

Tom Morkes' Website:

TomMorkes.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Mike Stodola and Kim Walsh Philips discuss how they created their landing page for their marketing event, and how you can do the same for yours.

Key Takeaways!

• You can find out all the details about their marketing event coming up at GameChangerMarketingSummit.com. This 2 day event will give you strategies on how to double your leads and triple your sales as well as other great tips and tricks. (0:56)

• With your event, you want to make sure that you are fostering a sense of community. Your event should be a place where business owners and entrepreneurs can come and be understood, and have a good time doing it! (1:38)

• It's also a great idea to have your event in a fun place, because business owners don't usually have time to take time off to go on vacation. Make your event a little bit of a vacation for them where they can have fun as well as further their business. (3:26)

• This event will be focused on the Game Changers and their great wealth of knowledge that they can share with you. They are going to be talking about how marketing is no longer an expense, but a profit center. (4:44)

• When creating the landing page for an event, you want to:
• • Create a Deadline. This urgency will make people feel the need to get in on your event now rather than later. (5:29)
  • A Call to Action Button. You want to place this above the fold and make it easy for your guests to sign up. (6:10)
  • Bullet Points. You can make some short bullets on what people might learn at the event, in order to get them more interested. Basically, you are telling people what they are going to get out of this experience. (7:21)
  • Who's Going to be There? You want to let them know what big names are going to be at the event alongside the speakers. (9:12)
  • Summary of the Event. In more detail, you can explain what is going to happen at the event and what they will get out of it if they attend. (10:00)
  • The Venue. Give information as to where the event will be held and some of the great amenities that come with it. (10:27)

• They created this website in a couple hours using Leadpages, where some people spend days creating their landing page. You can get Leadpages for free through their Powerful Professionals group here. (12:51)

Resources Mentioned in this Episode

Information about their Marketing Event

GameChangerMarketingSummit.com

Leadpages

LeadPages.net

In this episode, Kim Walsh Phillips and Mike Stodola talk about their best hacks they use when they are at a marketing event as well as some key takeaways they got from the last event they went to.

Key Takeaways!

• When Kim goes to an event, she likes to rent out a suite so that she can bring people back to it afterwards and work on building a relationship with them, outside of the marketing and sales environment. This allows her to really get to know the people at the conference with her in a more personal way, so that she can grow both her business and her relationship with them. (1:14)

• Another "event hack" that Kim has is that she gets a room on the club level, which you can get if you're a premium member through most hotel chains. You can utilize the club level during events by inviting people to join you there for lunch, cocktail hour, etc. The ability to entertain your guests in a more secluded area is very nice especially at a busy conference. (5:07)

• When you rent a suite, DON'T use room service to cater your events because it can get very pricey. Instead cater from: (6:55)
• • Wine.com. This website allows you order your wine for cheap and you can get it shipped ahead of time to your suite.
  • InstaCart. This app or online website allows you to get small finger foods for super cheap, which is all that people really want at cocktail parties.

• Mike was reminded at the conference of the 3 basic things that an ad needs to have: (9:27)
• • An Attention-Grabbing Headline. The purpose of this is to catch the attention of the audience and make them want to read the rest of the ad. To do this, make sure your headline includes who the product/service is for and what the outcome of using this product/service will be.
  • An Offer. There should be an offer and a way to respond, so that they know what their next step is.
  • A Deadline. You need to give them a time when the offer will expire, in order to create urgency.

Resources Mentioned in this Episode

Catering Websites/App

Wine.com

InstaCart

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim Walsh Phillips, Mike Stodola, and Kelly LeMay discuss their top three tools that they use in their business.

Key Takeaways!

• Mike's 3 Tools (1:29)
• • Infusionsoft. This is a customer relationship and marketing automation tool that allows you to collect all your leads and will automatically send out campaigns and emails to them easily and pain-free. (1:38)
  • Leadpages. You can use this tool to create all your landing pages with little effort. You can get a free Leadpages pro account if you join their Powerful Professionals group. (6:57)
  • Go Spiffy. This tool utilizes online order forms through Infusionsoft, and allows you to insert images, videos, etc. to make your forms more user-friendly and aesthetically pleasing. (7:49)

• Kelly's 3 Tools (3:53)
• • Shutterstock. Facebook works directly with Shutterstock and you can plug the images directly into your Facebook Ad Manager. (4:02)
  • PDF Converter. You can use a PDF converter to compress your PDF's into a size that can easily be sent without losing quality on the imagery. (5:08)
  • A Color Matching Plug-In. This tool will allow you to match colors super easily on anything you need to, saving you so much time. (5:50)

• Kim's 3 Tools (9:04)
• • Zoom. This tool allows you to host video meetings and webinars very easily and simply. (9:11)
  • GoToWebinar. This tool has built in series, which allows you to opt in people for all of your different webinar videos, and you don't have to keep adding them with every new video. (10:26)
  • Instant Teleseminar. You can use this tool to screen share whenever you are doing meetings over video. The great part about this tool is that is allows you to click on screen to make a purchase, which is very helpful when you are making your call to action. (11:11)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kelly LeMay talks about some of the new Facebook updates that could affect your business.

Key Takeaways!

• Each week, Kelly LeMay shares in a private Facebook group with her Powerful Professional members live what's changing in Facebook and what they need to know to keep their businesses growing. To check out this awesome Facebook Group, you can visit PowerfulProfessionals.com. (0:41)

• Facebook is now sharing more information about advertisers, and this is called their Transparency and Authenticity Efforts. Basically, Facebook will start sharing your advertising history with your viewers. This will be rolling out in Summer 2018 in the U.S. (1:21)

• Facebook is also updating Facebook Groups. They are now making it easier for you to welcome and tag new members, which increases engagement and conversation within your group. Also, group members will be able to set up Member Profiles, which will be different from your personal profile. (2:32)

• Facebook is now going to start allowing restaurants to take orders, either carry-out or delivery, through Facebook. (3:44)

Resources Mentioned in this Episode

Powerful Professionals Group

PowerfulProfessionals.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com