The Morning Coffee Marketer

In this episode of the Morning Coffee Marketer, Kim Walsh-Phillips, Mike Stodola, and Dave Dee discuss how to execute a successful promotion. Kim shares how they collaborated on The 2 day Six Figure Summit, as Dave did commentary on the execution of the webinar. Also, Dave, Kim, and Mike share about how you can learn the "Systems" on how to generate more leads, make sales, and get referrals by design.

Key Take Aways

0:40

Kim talks about The 2 day Six Figure Summit and the webinar

4:00

Dave talks about creating "The Hook", and selling tickets for the webinar.

5:45

Mike talks about the live event they handle to promote the webinars. Kim shares the social media announcements and sharing information and links to join a live event on Zoom and Facebook Live.

8:00

Dave talks about - The speed of implementation, and not over the top planning, but jumping on implementing that plan. Kim shares about creating a sense of urgency and scarcity on the ticketing of the event.

10:30

Dave talks about Scarcity, Multiple Scarcity, and Real Scarcity. Also the outcome or transformation for the guests. Dave talks about overcoming objections and acquiring value.

15:00

Kim talks about selling 14 tickets to adding 54 and after the 24 hour email, to selling out of spots for the event.

16:00

Promo code - morning - to get a tuition waiver and only pay the $97 materials fee

18:00

Dave and Mike share on getting more quality leads and how you could convert these leads into qualified buyers. Kim shares on their strategies or helping you learn the system for generating leads, increasing the lifetime values, and setting up a referral system.

Mention in the Episode

• The 2 day Six Figure Summit
• Promo Code - morning

In this episode, Kim talks about how you can use simple tips and tricks to make your next promotion a huge success.

Key Takeaways!

• Kim just got off a live cast with Lisa Sasevich where they talked about her Speak to Sell program because she found huge success through using it herself. They did a couple things to make this promotion a success. (0:30)

• They asked Lisa to come on to the promotion with Kim. When you can put on a live cast or a Facebook Live for your audience specifically, it makes a huge difference in your promotion's success. (0:49)

• They only emailed about the promotion for 24 hours before the webinar. Running a 24-hour email promotion gets more people to show up to the event than if you promoted through email for an entire week prior. (1:25)

• Lisa gave a gushing introduction for herself. When you can give an introduction that gives insight to your personal story, it makes a huge difference. (2:01)

• Kim offered a bunch of time sensitive call-to-action bonuses. You need to do everything in your power to get people to move forward towards buying your product or service. You need to offer bonuses that are unique to this web cast so that people will buy into your promotion. (2:29)

• If you want to get 10,000 Facebook fans in 72 hours or less, you can visit 3daysto10k.com. (3:21)

Resources Mentioned in this Episode

Speak to Sell program by Lisa Sasevich

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about some of her favorite books that she enjoys listening to through Audible.

Key Takeaways!

• Today, Kim is sharing a recent list that she released via Facebook Live all about her favorite summer reading that you can get on Audible. You can get a free trial and download these books for free right now if you go to PowerfulProfessionals.com/audible. (0:37)

• Building a StoryBrand by Donald Miller. This book is about aligning your story and making sure your business's marketing is all about your story. This enables your customers to become the heroes and makes you the guide. (2:04)

• Everything by Mike Michalowicz.(3:13)
• • Profit First by Mike Michalowicz. This book is all about how to increase your company's profits without decreasing any of the pleasurable things you do.
  • The Pumpkin Plan by Mike Michalowicz. This book is all about increasing your client base.

• The Power of Ambition by Jim Rohn. This book is a good for personal development. (4:34)

• The 10X Rule by Grant Cardone. This book is great for reminding you that you are in control of what happens in your business. (5:07)

• The Checklist Manifesto by Atul Gawande. This book is one of her all-time favorites and is written by a doctor who implemented a checklist process in his ER that has helped him and can help your business too. (6:08)

• To get two free months of Audible, check out PowerfulProfessionals.com/audible. (7:41)

Resources Mentioned in this Episode

Her book list:

Building a StoryBrand by Donald Miller

Profit First by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz

The Power of Ambition by Jim Rohn

The 10X Rule by Grant Cardone

The Checklist Manifesto by Atul Gawande

How to get two FREE months of Audible:

PowerfulProfessionals.com/audible

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim and Mike talk to Todd Tramonte about how you can organize your to-do list so that you can start to do more of what you love doing and less of what you don't.

Key Takeaways!

• Todd works for a residential real estate company where they help a couple hundred families buy and sell homes in the DFW, Texas area. They operate in a unique way, like a law firm or an accounting firm would, with high levels of specialization. (1:11)

• Master to-do list. He recommends that you get all of the stuff that you are trying to remember out of your head and write it down. This is your master to-do list. (3:19)

• Once you discover your superpower or your unique giftedness, you need to be doing this all the time. Try to minimize everything that keeps you in the way of doing what you do best. (4:44)

• Irritations, Tolerations, and Fascinations. Make a list of all the things in your business that you hate to do, called your irritations. Then in a different column, right down the things that you can tolerate doing, your tolerations. Finally, right down a list of all the things that fascinate you and bring value to other people when you do them, which are called your fascinations. (5:41)

• With your irritations, you need to move them into 1 of 3 categories (9:28)
• • Automate it. Take something that you must do frequently and automate it with technology or something else.
  • Delegate it. Make someone else do the task.
  • Eliminate it. Take this task and get rid of it if possible, especially if it isn't necessary anymore to your success.

• With your tolerations, you need to move these into 1 of the 3 categories from above: automate it, delegate it, or eliminate it. (11:41)

• With your fascinations, try and do more and more of these tasks! (12:49)

• Revisit these lists quarterly so that you can make sure that your tasks are still in the right columns. (12:56)

• Everyone has unique different irritations, tolerations, and fascinations. Don't feel guilty about making someone else do the stuff that you despise, because that might actually be something they love doing. (14:01)

• Todd personally has delegated leading meetings that he had in his toleration/irritation columns to other people who used it as a way to grow as leaders and he got to spend that time doing more fascinating and productive things. (16:28)

• To get more information from Todd, you can e-mail him at [email protected], you can check him out on YouTube, or you can go to ToddTramonte.com. (18:56)

Resources Mentioned in this Episode

Todd's Info:

[email protected]

Todd on YouTube

ToddTramonte.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim and Mike talk to Bill about how he used the 10,000 fans program to get himself over 150,000 fans on his Facebook page.

Key Takeaways!

• Today, Kim and Mike talk about the 10,000 fans program. They have a training where in 3 days you can get 10,000 Facebook fans for less than a penny per fan. (0:34)

• Bill is a real estate investor and helps other investors, has written 3 books on real estate, is a member of The National Association of Experts, Writers, and Speakers, and is soon creating a new coaching and mentoring program. He currently has over 150,000 followers on Facebook because of the help from the Powerful Professionals and the 10,000 fans program. (1:03)

• He was offered the opportunity to co-write a book with Jack Canfield because of the success that his new fans brought him. (2:47)

• He advises that you do whatever it takes for you to implement the system, and you will see the results. If you follow the steps of the program, and follow through with it, you will not be disappointed. (3:40)

• He is going to be launching a new coaching and mentoring program soon and he is also planning on revitalizing his real estate mentoring system. (4:34)

• He is a living testimony to the success that this program can bring to you! (5:53)

• If you want to get in on this free training, go to 3daysto10k.com and you can sign up today.

Resources Mentioned in this Episode

The National Association of Experts, Writers, and Speakers

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about her recent experience with Disney's customer service and applies that to how you can correctly go above and beyond for your clients and build rapport that way.

Key Takeaways!

• One of the things that happened when she was buying tickets for Frozen on Broadway was that she wasn't allowed to buy a group of 5 tickets in the seats she wanted, and when she did find a spot that would let her buy 5 tickets, they had no option available for her to upgrade the seats. They really missed an opportunity for her to pay more money to upgrade her seats. (1:09)

• They did not try to sell her anything before she came to the show. Most events will email you ahead of time and ask if you would like to purchase VIP parking or tickets to a pre-show event. Pre-selling is a great opportunity to have at least 5% of your audience upgrade their experience in some way, bringing more revenue into your pocket. (2:16)

• They did not make the experience up to their seat a fun one, which is usually what Disney is good at. They missed an opportunity to have fun artwork, jokes, or something interactive on display on the way to the seats in order to make the audience's experience better. (4:08)

• Her daughter was scared of how high their seats were, and so the amazing workers there told them that they could go stand in the back so that they could enjoy the show without being scared. The house manager heard about this, and worked very hard to find Kim seats to sit at on the ground level. (4:53)

• We always want to move mountains for our customers, but it is important to let them in on the mountains that we are moving for them. This makes sure that they will appreciate these scarifies more and won't expect exceptions as the norm. (8:47)

• Let your client know that what you're doing to go above in beyond, IS above and beyond. (9:11)

• The next time you are being asked to move a mountain, the best response is, "I'm not sure if we can do that" and then give them a reason why. Then tell then that you will look into it and see what you can do. Let them wait a minute so that they can see that what you are doing is an exception and that this cannot be the norm. (9:33)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

How to Use Compilation Projects in Your Business

In this episode, Kim, Kelly, and Mike talk about how to use compilation projects to grow your business and create partnerships.

Key Takeaways!

• Kim recently just got published in a book. Bill Glazer reached out to her and asked her to contribute to his book that he was creating to benefit veteran stroke victims. (0:48)

• This book contains content from 49 of the world's most outrageous marketers. This was a great way to create content while receiving built in promotion for his book and his event coming up in June. (1:36)

• You can get a copy of the book at PowerfulProfessionals.com/outrageous. 100% of the sales will go to benefit veteran stroke victims. (2:49)

• You can use compilation projects in your own business to generate sales and content. This allows other people to share the work load and it allows you to get ahold of their lists, meaning more people will hear about you and your business. (3:14)

• It is also an incredible way to build partnerships with people that you wouldn't be able to get in contact with otherwise. (5:02)

• When you get people to contribute to your projects, make sure you make them feel special. Do something to thank them afterwards. (5:31)

• To get 10,000 Facebook fans in 3 days or less for free, you can visit 3daysto10k.com. (6:11)

Resources Mentioned in this Episode

To get a copy of the book here:

PowerfulProfessionals.com/outrageous

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim, Kelly, and Mike talk about their Game Changer Marketing Summit and the kickoff party that is going to happen beforehand.

Key Takeaways!

• The Game Changer Marketing Summit is coming to the Newark Marriott in New York on June 6th through the 8th of 2018. This summit is for business owners who want to make 2018 their most profitable and fun year ever. (0:40)

• Nancy Cheung is the special guest for the summit. She is the director of public relations for Kevin O'Leary and is going to talk about how you can get your business in the media. (1:43)

• You can check out all of the information on the summit at GameChangerMarketingSummit.com. (2:11)

• There will be an awesome welcome party to kick off the event. It's a nice way to break the ice and have fun before the event starts. (2:23)

• The thing that keeps people coming back to events is the community. This summit will provide a great opportunity to meet new people that are entrepreneurs just like you and will give you the chance to get great ideas from them as well. (4:47)

Resources Mentioned in this Episode

Summit Website:

GameChangerMarketingSummit.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

How to Deal with the Elimination of Partner Categories

In this episode, Kim, Kelly, and Mike talk about how you can handle the upcoming elimination of partner categories on Facebook.

Key Takeaways!

• In the next six months, Facebook has shared that they are going to eliminate the ability to target people based on partner categories, which has been an effective way in the past to reach new leads. (0:46)

• There are a lot of other ways to target people besides this feature, so don't fret. (1:49)

• There is a lot of stress around the fact that people don't know when exactly this change is going to be happening and how they will be able to target new leads without this feature. (2:50)

• Audience Insights. This tool is in Facebook's ad manager and allows you to upload a list of your current best customers, and you can get all kinds of great information from that. (3:03)

• Begin to research. You can still target based on the interests of your potential leads. Do as much research as you can now, while the partner categories are still visible, so you have an idea of what your target market is interested in when this feature is taken away. (4:08)

• Get creative as to how you can get into the mind of your prospect. (5:49)

• To get 10,000 Facebook fans in 3 days or less for free, you can visit 3daysto10k.com. (6:39)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about the importance of simplifying your message to reduce stress, both you and your client.

Key Takeaways!

• You need to separate your task list into three columns: Fascinate, Eliminate, and Irritate. This organizes your tasks into things that you personally need to do, gets rid of the tasks that aren't necessary, and delegates the tasks that are necessary, but don't interest you, for other people in your team to do. (1:32)

• This 10-minute exercise is so easy to do and will make you as an entrepreneur feel empowered and less stressed almost immediately. (2:48)

• It's important to simplify what you are teaching your clients because they too don't want to feel overwhelmed by what you have to say. The more you simplify, the better off they are going to be and feel. Say what all you need to say in as few steps and points possible. (3:13)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com