The Morning Coffee Marketer

In this episode, Kim, Kelly, and Mike talk about trade show booths and how to get the most out of them.

Key Takeaways!

• These strategies that work for trade show booths also for websites, ads, or anything that involves interaction with you and your clients. (2:09)

• It's very apparent when your booth is working or not. What people say or don't say as they walk by says a lot. (2:33)

• Ask people questions as they walk by to engage them. You need to make sure that whatever questions you ask, you can engage with the potential client, no matter their answer. (3:19)

• It's smart to have a reward attached to having them fill out contact information. You could, for example, have a sweepstakes going on for the people that give you their information, guaranteeing you will get a good amount of contacts at a very low cost. (4:38)

• Have a question and then have a follow up. Also, make sure to have a direct response copy with a specific call to action in your pitch. (5:21)

• It's important to train the people who will be running your booth, giving them the proper tools they need to succeed. (8:03)

• It's okay to have a booth without a table or to move the table to the back of the booth. This gets rid of the physical barrier and makes your booth more comfortable and approachable. (9:00)

• You could also use pop-up banners to create curiosity, interaction, and a tactile experience. (10:04)

• Instead of giving your staff regular chairs to sit on, you could give them cubes or stools to sit on instead. This still gives your staffers a place to rest but creates a more interactive feel to the booth. (11:09)

• Make sure that your booth is mystery stop shopped if you aren't running it yourself. This way you can know what really goes on at the booth and you can make sure your staffers are doing their job. (11:47)

• Using videos and asking for a call to action or a sale at the end of your pitch is also important to consider doing. (13:04)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim, Kelly, and Mike talk about hotel hijacking and how you can use it at events to get more leads.

Key Takeaways!

• Hotel hijacking is when you target Facebook ads, when you are attending or speaking at an event, directly to that event location. You can create ads with a one mile radius and put "drop pins" all around that radius and exclude those outside the pins. (1:48)

• You can call out the attendees in the ad copy to catch people's attention and get them to notice you at the event. (4:00)

• They ran ads ahead of the event to create buzz, and during the event, they switched the targeting to just the hotel. At the end, they customized the ads to ask if the viewers had caught Kim's session and gave them an option to opt in. (4:58)

• These ads create familiarity, conversation, and celebrity to you and your business. (7:25)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim talks about the steps you can take to find clarity when you struggle with wondering what you are being called to do, and she urges you to put trust in your faith through this process.

Key Takeaways!

• Kim got to catch up with her accountability partner and owner of FASTSIGNS in York, Pennsylvania, Jon Toy, while she was driving in her car. (0:28)

• Jon was recently asked to be an elder at his church. This training and volunteer time takes a lot of time and so there was no way he was going to be able to run his main business, be an elder, and run side businesses as well. He decided to focus on the church and let the rest of the components fall into place, and it worked out for the better! (1:43)

• She urges you to put trust in your faith, and everything should work out the way it is supposed to. Don't stress about juggling everything yourself because if your put your time and energy into your faith, then everything will turn out as it should. (3:20)

• If you ever struggle with what you are supposed to be doing, she urges you to write for 10 minutes 3 times a week. Write down all that you are thinking about the specific thing you think you are called to do. You'll find that your subconscious will give you clarity as to what you really want to do or are meant to be doing at this moment in time. Then you need an accountability partner to keep you on track. (6:25)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim discusses the importance of not having too many irons in the fire and how focusing on one thing at a time could change your life.

Key Takeaways!

• This past weekend, Kim went to an award ceremony to support her friend who won this year. (0:27)

• Her 5 year old daughter, Katie, made her realize the importance of focusing on only one thing at a time so that you don't get too overwhelmed. (1:27)

• What was amazing about this conversation with her daughter: (3:02)
• • It made her realize that she shouldn't dismiss the things she is doing
  • Her daughter completely understood what Kim was saying

• Kim wants you to pick one thing this week that isn't on fire and work on it. Who knows, maybe it will change your life. (3:35)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Jenni-Lyn Williams, the founder of Snarky Tea, talks about how to use your unique voice in your marketing to grow your business.

Key Takeaways!

• From the beginning, Williams wanted her product to be approachable. She wanted coffee drinkers to be interested enough in her product to try switching over to tea, especially for the health benefits. (1:11)

• To make herself stand out, especially by marketing her tea towards women and being so forward with her brand, she had to go in 100%. She has found that the voice that she has fought for is what has created a strong community around this product. (2:03)

• She urges you not to limit yourself and to use your voice. Don't let anyone tell you that what you want to do has never been done before, and therefore it won't work. Prove them wrong. (4:34)

• Williams recently had an issue with a company trying to steal her ideas, and her community that she has built really backed her up and defended her. This is what can happen if you aren't afraid to use your voice. (5:03)

• She stays true to her market, especially when people hate on her brand, by keeping a good sense of humor through it all. (6:27)

• To find out more about Williams, you can go to SnarkyTea.com, on Instagram at @SnarkyTea, and on Facebook. (7:23)

Resources Mentioned in this Episode

Williams' Website:

SnarkyTea.com

Williams' Instagram:

@SnarkyTea

Williams' Facebook

Snarky Tea

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kim Walsh Phillips discusses an exercise you can use to help you empathize with your client's objections and respond to them in a way that helps build trust and rapport in your relationship with them.

Key Takeaways!

• They had their inaugural Game Changer Marketing Summit this past weekend and it was a major success! (0:55)

• One of the exercises they worked through at the Summit was to try to relate very closely to their prospects' objections. Here's what you do: (1:29)
• • Make a list of the objections your prospect might have. Some could be lack of time or money, or the need to talk over decisions with a spouse, business partner, etc.
  • Write down a time when you were in a similar situation and you conquered that objection. This helps you to put yourself in your client's shoes when trying to reply to their objections.
  • Don't write down your answers to these objections in marketing speech! You want to be able to emphatically relate to your clients, so speak to them in a way they will understand. This will help you build trust and rapport with your clients in the long run.

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Jeff Kile discusses the importance of having your business fully insured to protect yourself, your business, and your customers.

Key Takeaways!

• Kile suggests that if you are doing business online, you should have Cyber Security Insurance. This insurance protects both your and your customer's information online and it secures your network from cybercriminals. (2:05)

• A lot of times, your business faces these threats when employees accidentally click on emails that look legitimate but are in fact not. These emails then infect the entire company's online security. (4:07)
• Getting this cyber insurance is rather easy and pain-free. (8:26)

• There are more insurance options than people normally think of, such as Professional Liability, Management Liability, Fiduciary Liability, Crime Liability, etc. (8:56)

• To get ahold of Jeff Kile, you can email him at [email protected]. (12:01)

Resources Mentioned in this Episode

Jeff Kile's Email:

[email protected]

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Dave Dee discusses how you can utilize email marketing in your business to help it grow.

Key Takeaways!

• Dee believes that email is one of the most powerful ways to grow your business. The biggest way to make email marketing successful for you is to put your personality into your emails. You don't want your emails to be boring! (1:32)

• Make your email like a talk show. If you can insert your personality into your emails, you make them fun to read and more likely to be responded to. (2:34)

• The most important part of your email is the frontline, or who it is coming from. If your clients are intrigued by your emails, then every time they see an email from you, they are more likely to open them and respond to them. (3:05)

• Dee has a new program coming out about email marketing called the D-Mail Marketing System. This program is being released ONLY to his subscribers next week with a discounted price. This program takes you step by step with how to write emails that really get opened and responded to. (4:30)

• To subscribe to Dave Dee, you can go to DaveDee.com. This subscription will allow you to get this great deal on his email marketing program, put you on his email list, and will give you other great downloads that can help you grow your business. (5:15)

Resources Mentioned in this Episode

Dave Dee's Website:

DaveDee.com

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Mike Stodola and Kelly LeMay discuss their 3-Day Payday system and how you can use it to grow your client base and increase your sales in the new year.

Key Takeaways!

• To go sign up for the 3-Day Payday training you can visit PowerfulProfessionals.com/3daypayday. (1:38)

• One of their clients used this training and had great success with it. From his campaign, he had both an influx of sales as well as gained new clients that continue to buy his products and services. (2:15)

• This 3-Day campaign will give your clients some skin in the game that will make them want to come back to you and your business repeatedly for more products or services. This means that the growth to your business from this 3-Day period will not end once the 3 days are finished. (5:14)

• The 3-Day Payday system is 3 emails that go out over 3 days that drive to a special offer, which could be a discount, bonuses, customization, etc. The emails are set up as such: (6:26)
• • Day 1: Highlights a problem or opportunity for people.
  • Day 2: Offers a solution and drives them to a sales letter page.
  • Day 3: Introduces the bonus or offer.

• Once you have used the 3-Day Payday system, Stodola recommends that you transition into an ongoing promotion via Facebook. This way, your growth continues after the 3-Day system and keeps your clients coming back. (9:26)

Resources Mentioned in this Episode

3-Day Payday Training:

PowerfulProfessionals.com/3daypayday

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com

In this episode, Kelly LeMay discusses how the Facebook tool Campaign Budget Optimization can help save you time and money with your audiences.

Key Takeaways!

• Campaign Budget Optimization. This new tool on Facebook allows you to have more flexibility as to where your money is going when it comes to audiences. Facebook will analyze which audience is spending the most time and attention on your page and it will allocate more of your money to that audience rather than to one who isn't responding as well to your product or service. (0:56)

• This is kind of a double-edged sword because it doesn't account for the back-end sales that could come out of audiences who don't respond to your advertising as prominently as other audiences. If this is the case for you, you can always turn off this feature so that you aren't hurting your sales in the long run. (2:31)

Resources Mentioned in this Episode

Website:

Morningcoffeemarketer.com

How to get 10,000 Facebook fans in 3 days or less

3daysto10k.com