The Most Important Question

The Most Important Question

By Important, Not ImportantSociety & CultureScienceTechnology
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The Most Important Question episodes

  • How to Electrify Your Home

    For decades Americans have relied on wood, oil, and gas to power, heat, and cool our homes, and the water we use to drink, cool, and bathe in. But these things have helped fuel our climate crisis – by some estimates, residential energy use accounts for about 20% of US greenhouse gas emissions.

    That’s a lot.

    Not to mention, burning wood inside and using gas stoves and fireplaces, and water heaters are just straight-up terrible for our health. 

    Great news though.

    An electric future awaits us, and now, having passed the IRA, there are a huge variety of rebates to help you electrify your home, to become less dependent on the grid, to save money over time, and breathe cleaner air inside AND outside.

    But where do you start? It’s a great question, and one I’ve been wrestling with recently.

    I want to make my home reliable, resilient, and healthier. And together, with you and millions of other Shit Givers, I want to take a huge chunk out of US emissions, to slow the climate crisis. 

    But in order to do so, I needed some help. 

    So I called John Semmelhack.

    John is co-owner, with Neil Comparetto, of The Comfort Squad LLC, a home performance contracting + consulting firm serving Charlottesville, VA, and Richmond, VA. John is a pioneering practitioner of the "electrify everything” movement and is the self-declared “Minister of Heat Pumps” for the Southeast U.S.

    And his company, The Comfort Squad, helps clients create healthy, comfortable homes that run on clean electricity. 

    Today we’re going to take you on one of his standard home performance assessments and paint a picture for you of the healthier, all-electric home.

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    Have feedback or questions? Tweet us, or send a message to [email protected]

    New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

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    INI Book Club:

    • All We Can Save edited by Ayana Elizabeth Johnson and Katherine K Wilkinson

    • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

    • Links:

      • Follow John on Twitter

      • Follow The Comfort Squad on Twitter and check out their website

      • Check out the federal and state financial incentives to electrify your home

      • Read Rewiring America's guide to electrify your home

      • Get an Ecobee smart thermostat

      • Find an induction cooktop

      • Find an electric or heat pump water heater

      • Electrify your apartment building with Bloc Power

      • Save energy and money with Ohm Connect

      • Buy a solar powered battery with Humless

      • Pre-order your smart home battery

      • Find your local solar farm

      • Get solar power for your home

      • Follow Dr Leah Stokes on Twitter

      • Follow Emily Grubert on Twitter

      • Find out why SoCal Gas sucks

      • Follow us:

        • Subscribe to our newsletter at newsletter.importantnotimportant.com

        • Follow us on Twitter: twitter.com/ImportantNotImp

        • Follow Quinn: twitter.com/quinnemmett

        • Edited by Anthony Luciani

        • Produced by Willow Beck

        • Intro/outro by Tim Blane: timblane.com

        • Advertise with us: https://www.importantnotimportant.com/sponsors

          1 hr 31 min
        • Newsletter #293: Is COVID "over"?

          This week:

          • The companies building a new clean economy (and the pretenders)

          • The "I" in COVID

          • Defrauded pandemic funds for hungry kids

          • Preventing overdoses with safer supply programs

          • Increasing surveillance

          • Action Steps

            • Read Protocol's tips to make your company more sustainable

            • If it's been 3-6 month since your last infection or shot, get boosted

            • Feed some families by donating to Feeding America

            • Know someone dealing with opioid addiction? Find a related clinical trial near you

            • Read share, and subscribe to The Markup

            • Get more:

              • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

              • Got feedback? Email us at [email protected]

              • Follow us on Twitter at @importantnotimp

              • Get fun merch at importantnotimportant.com/store

              • Take a nap you deserve it

              • Advertise with us: https://www.importantnotimportant.com/sponsors

                15 min
              • When You REALLY Need a Clinical Trial

                Let’s say you get sick. 

                Diabetes. Cancer. Heart disease. Long COVID. PTSD. MS. Depression. Alzheimer’s

                Despite the best efforts of your physician, nothing’s working. They’re out of answers, and you’re out of questions. You might both be increasingly out of time.

                Where do you turn?

                There must be someone, somewhere, working on your problem. Working to better understand it, at least, maybe to treat it, maybe cure it, or prevent it for the next person who might be susceptible to getting it.

                How do you find out if they exist? And if they do, how do you find them?

                How could you volunteer for their work, knowing they might not have the answers – but knowing you won’t know and they won’t know – until you try?

                For almost twenty-five years the best answer has been to visit a government-run website called clinical trials dot gov. I know because I’ve sent tens of thousands of people to it, for help.

                But even if you are able to sort through a Windows 95-era database and find the trial that’s right for you – what if it’s hundreds of miles away?

                So many of us could benefit from better awareness and better access to cutting-edge research that could save the lives of people we love. 

                And so many researchers are frustrated by the inability to sign people like you, your daughter, or your dad up for their trial.

                It’s 2022. We can Do Better Better.

                My guest today is Brandon Li.

                Brandon is the co-founder of Power, the new and arguably most patient-friendly platform for clinical trials ever made. Brandon and his team are making it easy for all patients to use Power to discover promising clinical trials and get in touch with the researchers – directly.

                My mission is outcome-based – to connect you with the most measurable ways to take action, feel better, and drive systemic change. There’s so much we can do to rebuild public health, to do the basic shit we need to do to take care of one another.

                But simultaneously, by increasing the success of vastly more inclusive clinical trials, we can accomplish all of those goals at the same time.

                -----------

                Have feedback or questions? Tweet us, or send a message to [email protected]

                New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                -----------

                INI Book Club:

                • Open: An Autobiography by Andres Agassi

                • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                • Links:

                  • Find a clinical trial near you with Power

                  • Follow Brandon on Twitter

                  • Are you a PI, sponsor, or CRO looking to work with Power? Connect with Brandon.

                  • Factcheck:

                    • The following stat from the episode: "self-directed research into clinical trials has grown 22X in the last seven years" was determined using the web analytics tool, ahrefs.

                    Follow us:

                    • Subscribe to our newsletter at newsletter.importantnotimportant.com

                    • Follow us on Twitter: twitter.com/ImportantNotImp

                    • Follow Quinn: twitter.com/quinnemmett

                    • Edited by Anthony Luciani

                    • Produced by Willow Beck

                    • Intro/outro by Tim Blane: timblane.com

                    • Artwork by Amrit Pal

                    • 56 min
                    • Newsletter #292: A love letter to my e-bike

                      This week:

                      • What's happening with cars and micro-mobility in America

                      • Brain fog

                      • A food system rundown

                      • The corporations backing a national abortion ban

                      • Border agents are taking your phone data

                      • Action Steps

                        • Watch this short about Statiq, the Indian startup electrifying transportation, then check out Ride Review to find an e-bike or scooter (here's Quinn's beloved e-bike)

                        • Read about the success of the new COVID boosters, then get boosted

                        • Donate to or volunteer with World Central Kitchen

                        • Read this article listing the corporations backing a national abortion ban, then share it everywhere

                        • Call your senators and insist they support S.2957, Senator Wyden's "Protecting Data at the Border Act"

                        • Get more:

                          • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                          • Got feedback? Email us at [email protected]

                          • Follow us on Twitter at @importantnotimp

                          • Get fun merch at importantnotimportant.com/store

                          • Take a nap you deserve it

                          • Advertise with us: https://www.importantnotimportant.com/sponsors

                            15 min
                          • Newsletter #291: When climate change happens to you

                            This week:

                            • Corporate clean energy purchases go down as temperatures go up

                            • The current status of COVID-19 vaccines

                            • Moving towards a healthier, climate-friendly diet

                            • A promising new malaria vaccine

                            • Back to the drawing board for a federal online privacy bill

                            • Action Steps

                              • Learn how to talk to kids about climate change with Science Moms

                              • Get BioBot to get your county's wastewater treatment plant access to free COVID-19 wastewater testing

                              • Share your ideas with the White House before the Conference on Hunger, Nutrition and Health, and apply to submit your organization as a stakeholder

                              • Donate to Against Malaria

                              • Read and contribute to The Markup

                              • Get more:

                                • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                                • Got feedback? Email us at [email protected]

                                • Follow us on Twitter at @importantnotimp

                                • Get fun merch at importantnotimportant.com/store

                                • Take a nap you deserve it

                                • 16 min
                                • Introducing "A Matter of Degrees" Season 3

                                  Curious about the climate? Then there’s a show I want to tell you about—A Matter of Degrees, where Dr. Leah Stokes and Dr. Katharine Wilkinson tell stories about the powerful forces behind climate change — and the tools we have to fix it.

                                  You know climate change is a problem. So what can we do about it? 

                                  The new season of A Matter of Degrees kicks off with a mini-series to answer that question. What can we do personally, professionally, and politically?

                                  Episode four is a favorite…it’s about coping with our emotions about the climate crisis. And there’ll be more expert interviews and compelling narratives that touch on everything from crypto to Indigenous stewardship. 

                                  Find A Matter of Degrees wherever you listen to podcasts.

                                  The new season launches on September 15!

                                  -----------

                                  Have feedback or questions? Tweet us, or send a message to [email protected]

                                  New here? Get started with our fan favorite episodes at importantnotimportant.com/podcast.

                                  -----------

                                  Links:

                                  • Listen to A Matter of Degrees

                                  Follow us:

                                  • Subscribe to our newsletter at newsletter.importantnotimportant.com

                                  • Follow us on Twitter: twitter.com/ImportantNotImp

                                  • Follow Quinn: twitter.com/quinnemmett

                                  • Edited by Anthony Luciani

                                  • Produced by Willow Beck

                                  • Intro/outro by Tim Blane: timblane.com

                                  • Artwork by Amrit Pal

                                  • 6 min
                                  • Newsletter #290: Life at 1.2°C

                                    This week:

                                    • The cost of electrification

                                    • The end of free COVID tests

                                    • The water crisis in Jackson

                                    • Minimizing cancer treatment side effects

                                    • The companies selling your location data to the police

                                    • Action Steps

                                      • Read Rewiring America's home electrification guide, and then share it with your apartment/HOA/city council

                                      • Use BioBot to get your county's wastewater treatment plant access to free COVID-10 wastewater and variant testing

                                      • Donate to Cooperation Jackson, a local cooperative ensuring water access for the homeless, elderly, and those with limited access to transportation

                                      • Join INI's Team in the "10th Annual Million Mile" from Alex's Lemonade Stand Foundation

                                      • Read the WIRED coverage of data brokers (5m) and then donate to the EFF

                                      • Get more:

                                        • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                                        • Got feedback? Email us at [email protected]

                                        • Follow us on Twitter at @importantnotimp

                                        • Get fun merch at importantnotimportant.com/store

                                        • Take a nap you deserve it

                                        • 15 min
                                        • Newsletter #289: The new arms race (where everybody wins?)

                                          This week:

                                          • Heat in China ramping up a clean economy arms race

                                          • How to learn more about Long COVID

                                          • Cleaning up after coal

                                          • Magic mushrooms and depression

                                          • Better data for pregnant people

                                          • Action Steps

                                            • Check out CTVC's rundown on Ira's impact on capital costs

                                            • If you or someone you love is suffering from Long COVID, sign up to participate in the RECOVER study

                                            • Donate to EarthJustice

                                            • Sign up for a psilocybin mental health study

                                            • Listen to my conversation with Representative Lauren Underwood about better maternal health in America

                                            • Get more:

                                              • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                                              • Got feedback? Email us at [email protected]

                                              • Follow us on Twitter at @importantnotimp

                                              • Get fun merch at importantnotimportant.com/store

                                              • Take a nap you deserve it

                                              • 15 min
                                              • Newsletter #288: What $200,000 buys you

                                                This week:

                                                • What IRA means for cars

                                                • Centralizing data for the next pandemic

                                                • A parched Earth

                                                • Big Pharma is Big Mad about IRA

                                                • Fingers crossed that Big Tech will protect democracy

                                                • Action Steps:

                                                  • Listen to a very-Ira episode of "The Coolest Show" podcast

                                                  • Check out this COVID dataset of sequences by variant and country

                                                  • Donate to bring clean drinking water to people in developing countries

                                                  • Call your senators to urge them to support the INSULIN Act

                                                  • Sign up to be paired with a cybersecurity expert

                                                  • Get more:

                                                    • Get more news, analysis, and Action Steps at importantnotimportant.com/newsletter

                                                    • Got feedback? Email us at [email protected]

                                                    • Follow us on Twitter at @importantnotimp

                                                    • Get fun merch at importantnotimportant.com/store

                                                    • Take a nap you deserve it

                                                    • 14 min
                                                    • Fellowship of the Climate

                                                      “What can I do?” This is the question I get most often. 

                                                      It’s the question that early on pivoted our newsletter and then this podcast towards measurable action steps that help you feel better and drive systemic change.

                                                      I don’t have anywhere near all the answers to basically anything, so I usually answer people with “What CAN you do?”…to stall for time, but also to open up the conversation.

                                                      Because the answer to what CAN you do is usually best found at the intersection of your interests or passions or skills, and the eleventy billion problems and opportunities we have before us.

                                                      And so, almost a hundred and fifty published conversations later and ten times as many offline, some of my favorites remain talking to young people about their lived experiences and how they’re directing it towards a problem and solution, towards a radically better world, however ambitious and however much I am a moron and don’t understand the basic science behind it.

                                                      But on the other hand, somebody’s gotta support these folks. And so those of us with privilege, with a mic or a checkbook or both have to – at the very least – step up and ask a slightly different version of that question, which is:

                                                      “How can I help?”

                                                      My guests today are Lissie Garvin and Laura Stieghorst.

                                                      Lissie is the Foundation and Fellowship Director at the new 776 Foundation, the philanthropic arm of the venture capital firm with the same name, both founded by Alexis Ohanian.

                                                      Lissie helped run Reddit, was chief of staff at Initialized Capital, working alongside Alexis.

                                                      Laura Stieghorst is one of the first 776 Fellows. She is the co-founder and CEO at BASICO2, where they are working to understand how we can safely rebalance ocean chemistry using natural mechanisms to remove CO2 from the ocean and restore coral reefs. No biggie, right?

                                                      Combined, these two humans are a shining example of humanity’s young people, our most affected, our most ambitious, doing hard things. Because we have to, because they want to, because, in the end, some of these things might be possible, and might change the world.

                                                      -----------

                                                      Have feedback or questions? Tweet us, or send a message to [email protected]

                                                      New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

                                                      -----------

                                                      INI Book Club:

                                                      • The Wild Trees by Richard Preston

                                                      • Climate: A New Story by Charles Eisenstein

                                                      • Lessons from Plants by Beronda L. Montgomery

                                                      • Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club

                                                      • Links:

                                                        • Follow Lissie and the 776 Foundation on Twitter

                                                        • Follow Laura and BASICO2 on Twitter

                                                        • Donate to BASICO2

                                                        • Apply to the 776 Fellowship Program

                                                        • Follow us:

                                                          • Subscribe to our newsletter at newsletter.importantnotimportant.com

                                                          • Follow us on Twitter: twitter.com/ImportantNotImp

                                                          • Follow Quinn: twitter.com/quinnemmett

                                                          • Edited by Anthony Luciani

                                                          • Produced by Willow Beck

                                                          • Intro/outro by Tim Blane: timblane.com

                                                          • Artwork by Amrit Pal

                                                          • 1 hr 4 min

                                                          About The Most Important Question

                                                          From the publisher's feed

                                                          The most important question in today's world of climate chaos, AI psychosis, and crumbling democracy is: what can I do? Your host, Quinn Emmett is completely unqualified to answer it, so he's calling the people that already are.

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