The Most Important Question

By Important, Not Important

Science for people who give a sh*t.

Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmer... more

4.7

118118 ratings

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FAQs about The Most Important Question:

How many episodes does The Most Important Question have?

The podcast currently has 574 episodes available.

The Most Important Question episodes:

February 23, 2021Do Better Better #16: The Hard Work Starts Yesterday
Synopsis: Where does America keep paying clean up costs, instead of doubling down on prevention?
Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.
These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.
Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.com
Send us feedback at [email protected] — record a voice memo on your phone and send it in!
Follow Quinn on Twitter: @quinnemmett
Follow us on Twitter: @importantnotimp

Connect with us:
Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media
...more
11min
February 19, 2021Issue #218: How to Help Texas, Catching Our Breath, & Creating Equitable Education
This week: How to help Texas. Air pollution and infertility. A drastic life expectancy gap. A big test for higher education. And AI rethinks pesticides.
Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at [email protected]
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media
...more
11min
February 12, 2021Issue #217: Capitalism Gonna Capitalism, Vaccines Are Working, & The Secrets Hidden in Your Poop
This week: Your gas stove and water heater are hiding a dirty secret; where COVID goes from here; and all the good your poop can do.
Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at [email protected]
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media
...more
11min
February 05, 2021Issue #216: Downsides of Living in the Future, Sustainable and Enjoyable Retirements, & Why You Should Upgrade Your Mask
This week: The economic choices that have led us to a climate breaking point (and why the last year has prepared us to do something about it better than before, if we take action); what it will take to live a sustainable AND actually enjoyable retirement; using 5calls.org to call your rep about supporting equitable new climate legislation and putting your money in Betterment’s Socially Responsible Investing; why the vaccine rollout is going so slow, why it needs to go significantly faster to effectively stop the spread of COVID-19, and how you can help even if you can’t get the vaccine yet; and learning more about the connection between our brain and out gut microbiome.
Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at [email protected]
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media
...more
11min
February 02, 2021Do Better Better #15: Overwhelm The System
Synopsis: If we're going to defeat the systemic issues of today, we need to Overwhelm The System. Here's how.
Do Better Better essays help you build mental models and ask questions about our changing world — for yourself, your family, and your business.
These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.
Get these essays, our newsletter, and more science that makes you feel good right in your inbox at importantnotimportant.com
Send us feedback at [email protected] — record a voice memo on your phone and send it in!
Follow Quinn on Twitter: @quinnemmett
Follow us on Twitter: @importantnotimp

Connect with us:
Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media
...more
12min
January 29, 2021Issue #215: Biden isn’t Throwing Away His Shot, COVID-19 Version Control, & Climate Change Christmas
This week: Joe Biden has been president for about eight and a half days and the man’s not throwing away his shot when it comes to climate, environmental justice, COVID, or science in general; Santa’s packing EO’s and budget reconciliation; Biden’s seven-point COVID plan; we’re on the cusp of improved cancer treatments and diagnosis; and All We Can Save Circles are here and for you.
Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at [email protected]
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media
...more
13min
January 28, 2021Do Better Better #14: A Safety Net for America
Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.
These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.
We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.
Two quick reminders:
You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com 
You can send us feedback at [email protected] — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.

Connect with us:
Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media
...more
12min
January 22, 2021Issue #214: Some Honest-to-Goodness Optimism, Keeping Up With COVID, Giving Up the Vape
This week: Giving it all we got; 25 doses; Tobacco is the new tobacco;
Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at [email protected]
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media
...more
11min
January 15, 2021Issue #213: Our COVID predictions for 2021
This week: Why’s COVID so bad in Los Angeles?; How the next few months will go; Go deeper on clean tech; IVF might get a lot more effective thanks to AI; All the way down the food chain;
Find links from this newsletter and more at importantnotimportant.com/newsletter
Got feedback? Email us at [email protected]
Follow us on Twitter at @importantnotimp

Important, Not Important is produced by Crate Media
...more
11min
January 13, 2021Do Better Better #13: Flailing, Perfected
Originally published to our community through our newsletter and blog, the Do Better Better essays are now available in audio for the first time. You’ll learn how to ask questions and think about our changing world, for yourself, your family, and your business.
These essays compliment the audio version of our weekly newsletter, and of course, our ground-breaking conversations with diverse, interdisciplinary humans working on the frontlines of the future.
We’re so grateful to have you as part of our community, working alongside us on the world’s biggest problems and opportunities.
Two quick reminders:
You can get these essays, our newsletter, and more right in your inbox at importantnotimportant.com 
You can send us feedback at [email protected] — feel free to record a voice memo on your phone and send that in. Ask a question or offer feedback, and we might use it in a future episode.

Connect with us:
Subscribe to our newsletter at ImportantNotImportant.com!
Follow us on Twitter: twitter.com/ImportantNotImp
Follow Quinn: twitter.com/quinnemmett
Follow Brian: twitter.com/briancolbertken
Like and share us on Facebook: facebook.com/ImportantNotImportant
Intro/outro by Tim Blane: timblane.com

Important, Not Important is produced by Crate Media
...more
8min

FAQs about The Most Important Question:

How many episodes does The Most Important Question have?

The podcast currently has 574 episodes available.

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