What happens when someone earns $500,000 a month assuming it will make them happy and instead ends up more miserable? After Nick spent some time with a friend in this position it sparked and had a social media post on this topic pop off it sparked an interesting and widely varied conversation between us on money, happiness, hard work and what success really means.  In this episode we discuss the idea of not being able to love what you loathe, the dangers of moving the goal post on goals and why people who try to skip working on themselves in pursuit of goals end up unhappy.  We also look at while people get anxiety when tackling big goals and taking on new responsibilites and how much of what we do is really drive by instincts and biology.  This podcast went all over the place but we ended up roping things back in to give anyone listening some good food for thought and takeaways.

We also discuss: -Why you have to choose the shit sandwich you eat in business

-The reason nothing is all it's cracked up to be in a self employed journey

-What are the 3 hard wired reasons men chase success

-How to ensure your business journey isn't like pornhub

-The importance of making sure you're playing the right game 

-Our best tip for enjoying the journey while being knee deep in the work

-Why even with the biggest months of his career Nick is working harder than ever

-The fallacy of big players "having it all figured out" 

-Using goals to just cover insecurities and why this backfires in the end

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

There's no denying that some people seem to have the midas touch in the marketing and copywriting game, but was it always like that for them or did they develop it? That's exactly what we're discussing on this weeks episode where we're diving into whether great copywriters and marketers are naturally talented or if they worked so hard they made their deficiencies into strengths.  We dicuss specific cognitive biases that can wreck a marketing career, the value of having a chip on your shoulder in copywriting, why luck actually does matter and how self awareness allows you to get better quicker. 

We also discuss: -What you can learn from the swimmers body illusion (cognitive bias)

-How to chunk down what you're bad at to improve 

-Why most people are destined to be mediocre without this one thing

-The reason soft skills matter more than hard skills 

-Traits of A-list copywriters and marketers 

-Nick's toxic copywriting habit (we just found out during the podcast)

-What keeps people from making it in copywriting and marketing

-A different way to look at natural talent vs. hard work 

-The #1 skill most people ignore that levels up their copywriting signififcantly 

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

When it comes to getting started in copywriting the common advice from most people is to get started with long form sales pages and VSLs, but in typical Motiv Podcast fashion we have an opposing view.  This is based on both of our experiences over the years and when looking back seeing why the route we chose was a good launching pad into getting good at copywriting starting in the opposite order of most people.  In this episode we talk about what writing launch emails and sales pages have in common, how you need to understand ong form to write better short form emails, and why we both write longer form sales pages these days.

We also discuss: -How Alex ate humble pie learning to write a specific kind of email 

-Nick drops a masterclass on how to get clients with cold email

-Why having a strong sales page makes the emails simpler to write

-What makes emails much easier to sell to companies 

-How to upsell clients on sales pages after writing their emails

-The benefits of learning to write both emails and sales pages 

-Getting in the inbox of decision makers when using cold email to get clients

-Why the levels of this game cause you to continually growth and progress

-The difference between wanting to feel extraoridnary versus being extraordinary

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

This week we're diving into how into a unique system Alex used to partner with local gyms back in his nutrition coaching days to get new clients 3-5 new clients at a time.   In fact, his system was so effective he was to the go nutrition coach for 11 different gyms in the city and had a monopoly on two different large chains of gyms within a 20 mile radius, and made quite a bit off each gym for a few years in a row.   The funny part is Alex couldn't even get gym owners to talk with him three months prior to developing this system, but he found a back door into working with them that you can use in your business too.  In this episode we discuss the power of partnering with businesses where your ideal client is already spending money, how to use dramatic demonstrations to get more clients and the unsexy truth about going the extra mile to land clients.  

We also discuss: -How Alex went from not working with gyms to having 11 gyms working with him in months 

-A simple way to outlast the competition and get more clients 

-The value of "trust lending" for getting new clients 

-Why giving prospects a taste test in your outreach is th most powerful thing you can do

-What outreach systems Alex has been using for 4 years to get clients 

-Does the work come before the beleif in business?

-Why there's an untapped market of local businesses no one else is approaching

-How to make your outreach so valuable it can make prospects money 

-The #1 thing you need to do before trying to get clients 

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

We're back this week with another solo episode discussing something that's seen a large resurgence in the copywriting and marketing world... AI and Chat GPT.  In reality, neither of us were believers in AI or recognized how powerful it is a few years ago when we both tinkered with it, but since then we've changed our minds based on a few experiences and diving deeper into it.  To be clear, we're FAR from AI or Chat GPT experts, however we've seen copywriting created by AI in 28 minutes beat A-list copywriters controls and drop sales calls from over an hour to 20 minutes on $75,000 real estate wholesale deals.  However, we discuss why using AI and Chat GPT too soon in your career hurts your skills, the reason people are repalcing lawyers with Chat GPT and how it will impact a lot more than copywriting and marketing. 

We also discuss: -Why "gurus" were right about understanding prompts 

-Nick's experience with an AI chatbot having 300 sales conversations at once

-How Alex used Chat GPT to do research in 1 day instead of 7 days

-Do prompts really control how good of copywriting it produces?

-A new software that can swipe and use AI to rewrite an ad, email or advertorial

-Why beginners need to learn the basics before using Chat GPT 

-Will non adopters in the marketing and copywriting world be left behind?

-What AI can't replace and why you should focus on THIS 

-The 3 industries that should be way more worried about AI than they are 

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

We're back this week with another solo episode where we discuss big changes in Nick's career in marketing, and the expectations versus reality of working with a 9 figure company and why things are never how they seem.  In this episode we also chat about how Nick's consistent social media posts are what landed him this gig, and the value of thinking differently.  You'll also discover why we'll never feel qualified, but taking the leap is the right move when you see no one really know what they doing and everyone is making up as they go along.  We also chat about the value of getting hired for how you think and why everyone is looking for a leader (even in big companies. )

We also discuss: - Why money only monetizes once and whats more valubale 

-Is passion overrated or underrated?

-The danger of mistaking hard things for boring 

-Why obsessiveness can be a good thing  

-The sales option no one thinks about 

-Why there's hidden economics when a company is owned by a private equity firm 

-What happens when a branded company buys a direct response behemeoth 

-The #1 reason that 97% of call are pointless and how we'd fix it 

-Gut feeling or facts based decision making - which is better?

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

This week we're back with another podcast that we recorded in person with Taylor Johnson. Taylor is a former NFL Performance Coach for the San Francisco 49ers who decided to bring his knowledge of nutrition, physical and cognitive performance into the Esports world. Now he runs his own coaching business where he works with high level CEO's and C Suite level executives to help them build their own performance lifestyle.  Taylor has a fascinating life ranging from living in Thaliand for 6 months and competing in three fights while over there to creating his own intern position at UC Davis for the football team. On this weeks episode you'll get a masterclass on mental performance and learn how Taylor literally created his own position and multiple companies, why pressure testing your gifts is a hidden secret and how asking great questions expands your life in every arena.  For anyone out there with big goals in business or any other area of life Taylor gives you the proven principles for performing at a higher level in your life and career. 

We also discuss: - What Taylor learned from his first Muay Thai fight after 8 weeks in Thailand

-Why sometimes readinh a whole books hold you back from learning 

-The 70/20/10 rule for performance

-Does working on emotional baggage take away your edge?

-The 4 requisites for change in any area of your life 

-How much of a role gestures really play in communication and speaking

-The light and dark side of NLP

-Why clean up conversations can change your life 

-The #1 trait anyone can develop that Taylor attributes his success to

Connect With Taylor:

Website: https://www.taylorjohnsonperformance.com/

LinkedIn: https://www.linkedin.com/in/taylorjohnsonperformance/

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

During our month long trip to Austin Tx there was one theme that being in that city made us both think deeply about  - How we can deisgn our environment to create the life we want.  So in this weeks episode we're going to share how our envvironment goes beyond just where we live, and who we have in our lives but there's two other elements you need to know about to reall create the life you want.   You'll discover if you want to change your environment and life how to get started and why trying to chnage everything at one will likely backfire. How to find the right people who will push your ideas to think 10x bigger and better.  The one habit we did in Austin that spawned amazing idea and brought more positivity and bigger thinking to our days and why the work always comes before the belief when designing your environment and life. 

We also discuss: - How Nick changed his life by changing his environment 

-Why moving helped Alex break through a business barrier 

-The reason cutting dead weight is necessary for a better environment

-What hometowns can teach you about glass ceilings 

-The book that changed both of our lives within the first 30 pages

-Different shenanigans from spending a month is Austin

-Why you shouldn't look for an ROI in realtionships  

-What steps to take to create any envrionment you want in life

-Leveraging money to upgrade your environment 

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

On the Motiv this week we have a special treat for your eardrums the sultry sounding Steven Trsiter who's a speaking skills coach to 7 & 8-figure business owners and Senior Executives for businesses.  On this weeks podcast you'll learn how to increase your confidence, credibility and influence every time you speak whether it's at work, out with friends at the bar or online when making video content for a business.  You'll discover how to flip imposter syndrome to use it as a benefit, the best way to transfer energy and emotion through speaking and how gestures play a role in communication.  This episode is an absolute masterclass for anyone who wants to improve their communication skills in person for a big presentation or when communicating online in a way that moves people and gets them to buy. 

We also discuss: - Why understanding the ego versus the we-go is crucial for communication

-Understanding the unsupportive voice that holds back your communication

-The one question that improves your mindset for speaking

-Why not beliving your thoughts is crucial for life and communicating

-The three most important elements of effective speaking and communication

-How much of a role gestures really play in communication and speaking

-Why Steven isn't a fan of NLP and it's use in sales 

-What two things separate the great speakers of our time from the mediocre

-The key to building confidence in communication and speaking

Connect With Steven:

Steven's New Speaking Program: https://thespeakingrevolution.com/newsletter

Twitter: https://twitter.com/StevenTrister

LinkedIn: https://www.linkedin.com/in/stevetrister/

Instagram: https://instagram.com/steventrister/

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370

This week we have the 'Aggressively Basic' Direct Marketing Consultant & Networking Expert John Caprani on podcast. Not only does John get all his business from networking and social media, but he breaks down how any business owner can do the same step by step.  In this episode we discuss how John getting manipulated led him into the world of direct response marketing and how he transitioned into becoming a consultant that commands higher prices with more authority.   This is a wide ranging coversation where we look at everything from how brands use sub conscious messaging to make sales happen all the way down to how to become seen as an authority before you have the experience as one... We also go off into the weeds to talk about how we're all using A.I in different ways and the "non cheesy" way that we all think gratitude is the key.  We also discuss: - What mid day drinking as a bartender taugh John about netwroking 

-The searachable and long lasting benefit of John's Youtube interview channel

-Why there's a double edged sword to productivity 

-A unique way John used courses, communities and becoming a connector for business

-How a 10 year old YouTube video changed John's career overnight

-The old wine in new bottles analogy for making life what you want it to be

-John's new take on how to architect Ecomm funnels for clients 

-Why personality matters so much in the marketing world 

-The reason a "gun to the head mentality" helps people take action 

Connect With John: -Facebook: https://www.facebook.com/jdcaprani -Newsletter: https://signup.johncaprani.com/networking -Twitter: https://twitter.com/JohnCaprani

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370