You can't sell a product or service if demand and authority are missing from your marketing... So in this episode we dive into different ways you can tap into pre existing demands, desires and use authority to sell more products or services.  Plus, we speak about tricks for business owners and freelancers to manufacture authority and demand for products and services. As a marketing mentor of ours once said "I'm going to show you how to use the dark marketing arts, but for the light" and that's what we're doing in this weeks podcast. In this episode we discuss: -The way people use Joe Rogan and Huberman to create demand for their products 

-How to transfer authority from clients to yourself as a freelancer

-One concept that allowed a supplement company to scale to 9 figures in 4 years

-The PR stunt Richard Branson used to sell out a punk music show in the UK

-Leveraging podcasts, amazon books and magazines to create authority 

-It is better to tap into pre existing demand or create it for yourself?

-The "black hat" game of optics in marketing 

-How freelancers wrecks their reputation by doing this ONE thing

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Even if an email subscriber hasn't opened your emails in six months - You can still make money off them... But most business owners have no idea how to actually monetize these "dead email leads" which could be generating $10-$50,000 per month for them.  Luckily, Nick breaks down exactly how he's turned dead email lists into multiple 7 figures for clients using the strategies he shares in today's episode. Grab a pen and paper because Nick breaks down how to squeeze an email list for all it's worth even if people haven't opened emails from your business in months.  In this episode we discuss: -The power of segmenting to keep an email listing printing money

-How "dead leads" can send your emails to the spam folder 

-What's a good open rate? (and other metrics to pay attention to)

-Why sending emails from multiple personas generates more sales

-The reason to NEVER blast everyone on the list with an email 

-How to create "spin off" newsletters that funnel cash into your business

-Understanding the customer life cycle to give them the right offer

-White hat versus grey hat email marketing tactics

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

This week we wanted to experiement with a new style of podcast where we take an e-commerce brand and breakdown their funnel, marketing and copywriting.  The goal is to share what we would change to increase these brands conversions and sales on the front end and back end of their funnels from ads to emails and everything inbetween. To kick things off we started with an 8 figure e-commerce supplement brand named Trulean that's owned by the prolific entrepreneur Bedros Keuilian. We breakdown their cold traffic funnel for their hero product named Everyday Wellness.  In this episode we discuss: -What we'd do to improve Trulean's hooks in their UGC ads

-Why a "pre-sale" page would turn readers into customers more effectively

-Keys to optimizing the first scroll on a page

-The #1 thing we'd change on their product page to hook readers

-How to tell when a company is using too much Chat GPT in their copywrititng

-A simple "non copy" tweak that would drive more sales on their page

-How to get away with selling A LOT more in emails without pissing off subscribers 

-Why supplements like this NEED a unique mechanism to stand out

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Whether you're a freelancer or business owner you know that nothing works right out of the gates, and every piece of a funnel needs to be optimized to become profitable... But where should you start? And what should you focus on to get your marketing funnel converting at a higher rate? On this weeks episode that's exactly what we chat about. We cover topics like:

-The 4 elements Nick asseses to increase sales for an email list 

-Why testing too many variables backfires 

-The linchpin of conversions in marketing 

-What role "emotional data" should have in your decision making 

-How one mistake wrecked a multiple 6 figure launch

-A few different ways to define and tweak your offer

-Alex forgets to mention the #1 thing to test for long form copywriting

-Should your traffic source change the copywriting and marketing?

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

This week sit down and discuss the paradox of niching down for freelancers and business owners because we come at niching down from a different perspective than gurus.  We discuss why freelancers trying to niche down too soon backfires on them, and the three things you need to have dialed in before deciding on your niche.  Plus, we chat about the big struggles business owners run into when niching down their offers, messaging and ideal customer and give actionable advice on how they can dial this in to speak directly to their perfect customers. 

In this episode we discuss:

-If you need passion to succeed in a niche?

-How Nick has changed his med spa offer after feedback from biz owners

-Why trying to solve too many problems confuses a customers 

-The 3 elements of a perfect niche for freelancers 

-What Alex learned from Dan Kennedy about dialing your messaging 

-Why talking to on zoom customers is the most overlooked market research

-The 1 BIG thing freelancers and biz owners do that repels sales

-How niching down builds your authority and reputation

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

We released an episode like this a few months ago  talking about what we're up to and people seemed to like it so we decided to run it back and chat about what we're currently working on, the road blocks and lessons we're learning along the way. We chat about a wide variety of topics, lessons and skills we're both trying to develop becasue we're both working on very different projects.  These projects range from med spa marketing to launching a youtube channel and even getting a cut of money from making introductions. 

In this episode we discuss:

-How to find opportunities with companies slow to adopt AI

-Why Nick is getting paid to make introductions 

-Closing high ticket customers without phone calls  

-Creating leverage in your business as a freelancer 

-What made Alex start a Youtube Channel? (subscribe below)

-The cost of being a slow starter versus a fast starter

-A direct mail promo that almost fell apart before it got started

-What is "luck money"?

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Shifts and changes in marketing can leave business owners and freelancers scrambling to keep their heads above water in a relatively short amount of time. It already feels like 2024 has been a year with BIG changes happening fast in our industry that made it more difficult for business owners and freelancers alike... So in this weeks episode we sit down to discuss the changes we're seeing first hand, and what we think the upcoming changes are that marketers, freelancers and entrepreneurs need to stay on top of to keep their businesses scaling. 

In this episode we discuss:

-Why there's more price resistance to high ticket programs these days 

-The reason email revenue is down for 6 lists Nick manages 

-How companies accidentally damage their reputation with customers 

-Are sales pages and VSL's going away? 

-How "swiping" marketing forces niches to compete on low prices

-The secret reason Walmart is actually good for local businesses

-Why "the boring work" is the answer to marketing changes

-What freelancers need to do to avoid becoming a commodity in the market

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Over studying stops a lot of marketers and copywrtiers from doing the one thing they should focus on to improve... Taking more shots at writing a banger.  The market's ruthless feedback on your marketing and copywriting will teach you more about how to improve than any book, course or mastermind.  We're not saying studying doesn't have value because it absolutely does but a lot of marketers use studying and acquiring knowledge to procastinate on doing the real work So this week we dive deep into why you need mini breaks from studying, how to apply what you've already learned and the reason we both helped two people who it us up from the podcast when they reached out.  In this epside we also discuss: -Why Nick doesn't think you should listen to podcasts (except ours)

-How to turn your practice reps into getting new clients 

-Deep studying vs. shallow studying 

-A breakdown on how to quickly apply what you learned  

-What's worse than bombing in your copywriting? (THIS is)

- How to get free feedback from people you've learned from online 

-Why we both helped one woman from Twitter when she DM'd us

-One embarassing email that gave Nick a launchpad in this game

-What undercover FBI agents have in common with your career in marketing

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Whether it's a funnel, business model or copywriting simplicity is what scales a business - Just look at Amazon or Google for proof of concept. Yet, freelancers or business owners tend to deviate from this core concept and end up dealing with more overwhelm, technical issues and fewer customers and clients on this path.  So what's the psychological reasons we wander off into complexity when something in our business isn't working?

That's exactly what we discuss in this weeks episode so you can avoid these mental pitfalls, reduce overhwlem and make things in business simpler and easier to grow. In this epside we also discuss: -How complexity kills the momentum of projects and teams in business

-Why simplifying things is a high value skill that can get you paid more 

-The reason it's hard to scale complexity in business

-Why doing an 80/20 on products and revenue goals equals growth 

-The reason Nick doesn't care about email open rates 

- What's the biggest mistake in businesses offers, funnels and copywriting?

-The #1 reason our brains crave new and complex things 

-A step by step game plan to simplify your biz as a freelancer or business owner

-The power of metaphors and analogies in your marketing

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Sign Up For My Marketing Newsletter: mcmahon-consulting.ck.page/bfcm

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

What separates people who win in business versus those who lose? Even if two people run the same business, and have been in the game for the same amount of time their success can be boiled down to one thing.  That's exactly what we discuss in this episode of the Motiv while looking into the elements of staying focused on one thing for long enough to scale it. Unfotunately, we live in a "greener pastures" generation where cheap dopamine causes people to jump ship too often looking for something better when they're struggling... A lot of these people don't realize this "dip" is a natural part of the process everyone goes through, and the success they're looking for is on the other side of the dip.  In this epside we also discuss:

-Why the hype of a new trend hijacks and wrecks your business

-How growing with ONE things makes it easier to transfer success in business

-The value of giving yourself "pit stops" to adjust  

-Dealing with "the dip" when you suck in the beginning 

-How Alex failed at cold email for 6 months then turned it around to get clients 

-The reason "new opportunities" are just a distraction for biz owners 

-What we did to get into the top 1% of podcasts (it's not what you think)

-Why the work always comes before the belief 

-The truth about sticking with something long enough to make it work

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/