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The MSP industry is entering a new era. MSP 3.0 is no longer about keeping servers patched, lights blinking, and tickets closed — it is about using AI, automation, and business intelligence to help clients drive real outcomes.

In this week's episode, Gerry Miller, CEO of Cloudticity, comes on to unpack what the MSP 3.0 shift really means. He shares how Cloudticity moved from traditional managed services into an AI-powered operating model where QBRs are automated, customer risk signals surface before churn happens, and technology “disappears” so MSPs can focus on helping clients grow, improve margins, and serve their customers better.

Chapters:

0:00 - Intro

1:22 - What they're doing with AI at his MSP

21:30 - His team's reaction

25:38 - The stages of learning AI

39:38 - What are MSPs missing right now?

50:56 - MSPs have to change culturally

Connect more with Damien and Gerry:

Damien - https://www.linkedin.com/in/dstevens/

Gerry - https://www.linkedin.com/in/gerrymiller/

📺 Watch on YT: https://www.youtube.com/@mspmindset