Is your marketing "always on" ? Learn the process the be top of mind with your prospects.

Here at IT Rockstars we have a very simple 3 step formula to generating MSP/Cyber leads:

1) Build an audeince

2) Educate that audience

3) Connect with the audience

Make sure you do all 3 steps and you can't go wrong.

Why do you even need a strategy?  When I was 1st starting out and looking for leads it was all about practical actions I could take to generate them however I soon discovered that having a bit of a plan & strategy for my MSP really helped with marketing effectively.

IT Business owners are busy people - to stay organised you need to have some marketing delegation in place. 

This will allow you to see the marketing tasks that need outsourced and the ones that you have to do yourself.

New member question this week was interesting.  They wanted to know how they could set up a funnel system in place to start generating leads.  If marketing your MSP was as easy as setting up a funnel then everyone would do this and the problem would be solved.  Unfortunately, it's not simple and requires more work than you would expect.

In this episode, we discuss 3 tactics you can use to build an awesome email list.  For a full outline of how to do this please visit our blog: Build an email list for your MSP

Are you an IT business owner or managed service provider? Have you attempted email marketing in the past or thinking of starting? For over a year now I've been questioning the relevancy of email marketing in today's world. We are bombarded with emails every day, all day. In fact 90% of the emails I personally receive I never even open. So why should I bother with email marketing? Surely my clients and prospects are doing the same? Rob & Kennedy are thee email marketing superheroes https://www.itrockstars.net/email I speak to them in this interview where they convince me not to give up on email. Enjoy!

Google Ads are nothing new and if your IT support business is currently investing in the platform every month then this new custom intent feature allows you to target both where your prospects hang out and competing MSP websites locally. Check it out

In this episode I discuss 3 big mistakes most managed service providers make when marketing their IT service business.

We discuss how to find exactly who is on your IT business website and how to follow up.  Also, google display network custom intent audiences - a powerful tool you can use to target competitor's websites.