Are you an IT business owner or managed service provider? Have you attempted email marketing in the past or thinking of starting? For over a year now I've been questioning the relevancy of email marketing in today's world. We are bombarded with emails every day, all day. In fact 90% of the emails I personally receive I never even open. So why should I bother with email marketing? Surely my clients and prospects are doing the same? Rob & Kennedy are thee email marketing superheroes https://www.itrockstars.net/email I speak to them in this interview where they convince me not to give up on email. Enjoy!

Google Ads are nothing new and if your IT support business is currently investing in the platform every month then this new custom intent feature allows you to target both where your prospects hang out and competing MSP websites locally. Check it out

In this episode I discuss 3 big mistakes most managed service providers make when marketing their IT service business.

We discuss how to find exactly who is on your IT business website and how to follow up.  Also, google display network custom intent audiences - a powerful tool you can use to target competitor's websites.

Got this question a few weeks ago from one of our latest MSP Makreting members.

They asked where they should start with SEO for their MSP - my answer basically - do local citations to dominate the map pack.

Are you undercharging your clients for devices?  Here's how I used to sell laptops and desktops in my MSP.

We discuss the most important factor for your managed IT service website.  It's not the design, layout or service pages but the copy.

Here's why having USP matters and also some bad examples that I've heard of from other managed service providers.

In the podcast, we talk about being in front of your ideal customers (prospects) over multiple marketing channels.

In this episode, we discuss a big question that you should ask yourself about your life.  It will help define what you want out of life and as a result help, you better understand who your ideal clients are.