In today’s modern world, how can your marketing strategy stand out? This is what Derek Peterson will talk about today. Derek is the founder of Adapt Media Agency and the host of the Adapt You Podcast. At age 13, Derek’s journey as an entrepreneur began with the neighborhood phone directory & cold calling 120+ homes to pitch his lawn care services, with equipment he didn’t yet own! With sheer persistence & an innate affinity for marketing, he landed 35+ clients that year, spawning this young entrepreneur. Through both personal & professional journeys, Derek has become fascinated & committed to helping people/businesses execute the change needed to grow and thrive. Through this passion, Adapt You & Adapt Media were born. With the top-ranked “Adapt You” Podcast & focus on impacting others, Derek has rubbed elbows with influencers such as Tony Robbins, David Goggins, & James “The Ironcowboy” Lawrence. He helps his personal coaching clients tap into who they are, what they want & who they wish to become.

In this episode, Derek shares marketing strategies in today’s modern world. From building trust to choosing the right platform, he talks about what you can do to bring your product or service to more people and to the right people. 

There’s a lot of value in this episode, so listen in!

[00:01 – 09:45] Opening Segment

• I introduce today’s guest
• Derek’s background
• How he got into marketing
• Running a medical distribution business
• Starting a marketing firm
• Getting into real estate

[09:46 – 31:14] Media Agency Founder Shares Marketing Strategies

• How marketing has evolved in the syndicating space
• Change is constant
• It’s all about getting attention
• Derek talks about strategies in marketing
• Building trust is everything
• Use the right platform
• The importance of having a great website
• Derek’s thoughts on newsletters
• Dealing with challenging niches
• Why working with artists is challenging

[31:15 – 31:36] Closing Segment

• Derek’s next goals
• Connect with Derek
• Final thoughts

Tweetable Quotes:

“The way in which people’s attention is changing, you’re going to have to adapt and change or you’re going to fall in your face.” - Derek Peterson

“The first thing that we try to get people to understand when it comes to how we market their syndication business is understanding what we’re actually doing here. We’re not selling real estate, we’re not selling your deal, we’re not selling your asset class, we’re selling one thing - and that’s trust.” - Derek Peterson

Resources Mentioned:

• Adapt Media Agency
• Adapt You Podcast

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Socials and Links

Connect with Derek on LinkedIn!

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Welcome to another episode of The Multifamily Artists Podcast! Today we’re bringing back Randy Langenderfer. If you want to know more about Randy’s story, be sure to check out our previous episode. Today Randy and I are going to focus on action items and action steps from the perspective of the Passive Investor.

Randy Langenderfer is President of InvestArk Properties, LLC, focusing on creating investor value and passive income returns for the busy professional. He has been in multi-family real estate since 2014 as both a general partner/key principal in 250 doors and a limited partner in over 4,000 doors.

[00:01 – 11:58] From the Perspective of a Passive Investor

• A Brief Insight into the episode
• How to better evaluate investment opportunities
• Educate yourself
• Get started learning about multifamily
• Investor vs Speculator
• Mitigating risks by educating yourself

[11:59 – 29:51] Developing a strategy as an investor

• Building trust with transparency
• Randy goes over the benefits of their strategy
• Randy’s personal investment strategy
• Developing your strategy as an investor
• Recommendations from Randy on how you can better educate yourself in real estate
• The difference between REITs and Syndication

[29:52 – 31:36] Closing Segment

• Connect with Randy
• See Links Below
• Final thoughts

Tweetable Quotes:

“Don’t do anything until you’ve educated yourself.” - Randy Langenderfer

“As an investor, you need to educate yourself.” - Randy Langenderfer

Resources:

• InvestArk Properties

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Socials and Links

Connect with Randy

Linkedin: https://www.linkedin.com/in/randy-langenderfer/ 

Website: https://www.invest-ark.com/ 

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Randy Langenderfer is President of InvestArk Properties, LLC, focusing on creating investor value and passive income returns for the busy professional. He has been in multi-family real estate since 2014 as both a general partner/key principal in 250 doors and a limited partner in over 4,000 doors. InvestArk offers the busy professional, who wants to include multi-family in their portfolio,  an opportunity to partner with ex-pats who are aligned with their investment goals.

[00:01 – 07:44] Opening Segment

• A Brief Insight into the episode
• Randy shares his background
• Real estate investment journey
• From single-family to multi-family

[07:45 – 27:35] Real Estate Financing

• Randy explains the concept of a non-recourse loan
• Changes in the Commercial lending industry during the pandemic
• Randy’s first deal as a general partner
• The importance of really getting to know your sponsors 

[27:36 – 30:09] Educating Yourself

• Helping other passive investors educate themselves before diving into deals
• Speculating vs educating
• Practicing your game and developing your strategy

[30:10 – 35:33] 

• The next step for Randy as a real estate investor
• Randy’s Legacy
• Connect with our guests
• See Links Below
• Final thoughts

Tweetable Quotes:

“It’s all about the operations and the integrity of the person you’re talking to that matters.” - Randy Langenderfer

“Not every deal is a home run. So practice your game, hone your game, and develop your strategy.” -  Randy Langenderfer

“I don’t want to be known as the world’s greatest real estate investor. I want to be known as a husband, a father, and somebody who helps build other people’s lives along the way and use real estate as a potential tool to do that.” - Randy Langenderfer

Resources:

• InvestArk Properties

----------------

Socials and Links

Connect with Randy

Linkedin: https://www.linkedin.com/in/randy-langenderfer/

Website: https://www.invest-ark.com/

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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Welcome back to The Multifamily Artists Podcast! In this Action Items episode, we bring back Yonah Weiss, Business Director at Madison SPECS, a national Cost Segregation leader, and the Cost Segregation King! Yonah is a powerhouse with property owners' tax savings. He has assisted clients in saving tens of millions of dollars on taxes through cost segregation, and that’s just him, not even Madison SPECS as a whole. He has a background in teaching and a passion for real estate and helping others. He’s a real estate investor and host of the top podcast Weiss Advice. 

In this episode, Yonah gives us a detailed breakdown of Cost Segregation. He talks about feasibility analysis, how it’s done, and how long it usually takes. Yonah will also tell us about the documents required to conduct a cost segregation study. Join us as we dive deeper into the specifics of Cost Segregation. Listen in!

[00:01 – 01:34] Opening Segment

• I welcome back Yonah to the show
• Today’s topic

[01:35 – 16:01] Diving Deeper into Cost Segregation

• Yonah talks about feasibility analysis
• What is highlighted in the document
• Structural components
• Timeline of a cost segregation study
• How long it takes
• Required documents for a cost segregation study
• Making sure that everything is accurate
• Appraisal and site survey
• Rare cases when it’s difficult to conduct the study
• How the needed information is gathered
• Discussing with CPAs

[16:02 – 18:25] Closing Segment

• How you can learn more about cost segregation
• How you can connect with Yonah

Tweetable Quotes:

“Our simple, high-level overview of analysis will show you what percentage we're projecting can be accelerated to those faster depreciation schedules. Then, what your actual tax deduction is going to be over those first few years, then what your tax benefit is going to come from that.” - Yonah Weiss

----------------

Socials and Links

Connect with Yonah on LinkedIn and Instagram!

Check out Yonah’s website!

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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We have an awesome episode in store for everyone as we bring back Brian Alfaro and Cody Laughlin from Blue Oak Capital. If you want to hear more about their story, check out our previous episode, because this episode will be all about Actionable Items. So if you’re a newbie or a rookie in the Multifamily space, this episode is definitely for you! 

[00:01 – 12:22] Getting Started in Multifamily Real Estate

• Brief insight into the episode
• The best way to educate yourself and get started in the multifamily space
• Figuring out how you can add value to a deal
• Skipping the single family experience and going straight to multifamily
• Final piece of advice from Cody and Brian

[12:23 – 13:48] 

• Connect with our guests
• See Links Below
• Final thoughts

Tweetable Quotes:

“The best way to start educating yourself is to be surrounded by people that are in the space. So get out and network, go find those people.” - Cody Laughlin

“It doesn’t matter where you start, the most important part is getting started.” - Cody Laughlin

“Don’t let the lack of resources or capital prohibit you mentally, from making any type of decisions.” - Brian Alfaro

“Time is our most valuable resource. It’s not money, it's not capital. Even if I had an unlimited amount of money, I'd still have the same amount of time as Taylor and as Cody.” - Brian Alfaro

----------------

Socials and Links

Connect with Cody and Brian:

Website: https://blueoakinvests.com/whyrealestate

Brian’s Linkedin: https://www.linkedin.com/in/balfaro89/ 

Cody’s Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/ 

Email: [email protected] and [email protected] 

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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Welcome back! Get ready for an exciting episode as we bring you double the value and double the fun with our guests Cody Laughlin and Brian Alfaro, from Blue Oak Capital. They focus on helping connect with professionals that are too busy to invest in real estate themselves, to show them the power of commercial multifamily real estate.

Cody is a real estate entrepreneur, podcaster, and meetup host with 10 years of real estate investing experience, with a special focus on value-add, multifamily assets. He is the founder of “Prosperity Through Multifamily Real Estate Investing” podcast and the Space City Multifamily Meetup.

Brian Alfaro is a real estate entrepreneur and local Houston business owner. Starting in food service operations, Brain quickly expanded his span of control in a customer focused Franchise Business. Leveraging his expertise, Brain now controls a multi-location business that serves thousands, offering an upscale coffee experience.

[00:01 – 07:22] Getting to know Cody and Brian

• Brief insight into the episode
• Introduction to the guests, Cody Laughlin and Brian Alfaro
• Cody and Brian’s background

[07:23 – 16:15] Transition from Single family to Multifamily

• Cody’s transition from Single family to multifamily
• All it takes is a shift in mindset
• How they met and began their partnerships

[16:16 – 38:47] Blue Oak Capital

• Building their brand
• The People First Experience
• Dealing with high net worth individuals and sophisticated investors
• Raising Capital
• Networking, expanding your reach, and building more relationships
• Protecting your capital

[38:48 – 41:06] Closing Segment

• Valuable advice from Brian and Cody
• Connect with our guests
• See Links Below
• Final thoughts

Tweetable Quotes:

“In the multifamily journey, you’re limited by your own time and your own strengths. There’s so many different hats to wear as a real estate entrepreneur that you’re cutting yourself short if you’re not relying on a team around you.” - Cody Laughlin

“When talking about mindset, the reality is, you’re only gonna do what you set your mind to. Aim high, because even when you miss you’re still gonna be way above average.” - Brain Alfaro

“Not every partnership you’re gonna come across is perfect. Definitely take your time and find the right partners.” - Cody Laughlin

Resources Mentioned:

• Rich Dad Poor Dad - Robert T. Kiyosaki
• BiggerPockets

Connect with Cody and Brian:

Website: https://blueoakinvests.com/whyrealestate

Brian’s Linkedin: https://www.linkedin.com/in/balfaro89/ 

Cody’s Linkedin: https://www.linkedin.com/in/cody-laughlin-35067660/ 

Email: [email protected] and [email protected] 

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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Get excited! Because today, we’re gonna go over Action Items to help prepare you for the beginning of your multifamily real estate journey! And for this episode we welcome back Lee Fjord.

Lee Fjord got his start in real estate in 2012 building a property management department of a residential brokerage from 20 doors to 220 doors in 4 years. After being inspired by his clients’ successes, he decided to start investing in 2016. Want to know more about Lee and his story? Check out our previous episode and catch up on all the good nuggets he provided.

[00:01 – 0:0] Investing in St. Louis

• An insight into the episode
• Welcome back “Mr. Make it Happen”
• First steps to take if you want to invest in St. Louis
• Forming the right partnerships with the right people
• Adding value to a partnership with little experience or money

[09:04 – 16:44] Finding deals

• Getting Better at deal flow and finding deals
• How to build relationships with a broker
• Build the right team around you

[16:45 – 19:14] Closing Segment

• Connect with our guest
• See Links Below
• Final thoughts

Tweetable Quotes:

“There’s lessons to be learned from every experience in every group.” - Lee Fjord

“Ideally your partner should be someone that matches your strength equally in the opposite direction. Who fills in your weaknesses and gaps in your business and in yourself.” - Lee Fjord

“I’ve had all the different types of partners in my investing career. I’ve partnered with my brother, my family member, a total stranger, my best friend, and I would always recommend making sure everybody’s on the same page. It’s not always just friendship, it should be a powerful partnership first and then a friendship second. That’s the best case scenario I’ve usually found.” - Lee Fjord

Resources Mentioned:

• The 100 Door Club - Facebook Group
• Green Forest Capital

Connect with Lee, Call or Text (850) 797-1307, send an email at [email protected], or Visit their website at https://www.greenforestcapital.com/ 

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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Lee got his start in real estate in 2012 building a property management department of a residential brokerage from 20 doors to 220 doors in 4 years. After being inspired by his clients’ successes, he decided to start investing in 2016.

Lee began with a duplex and continued to purchase smaller properties until he found “The Power of Partnerships by partnering with an ex-NFL player from CA and with their combined efforts were able to close a 38 unit apartment complex Joint Venture in Lee’s backyard at St. Louis, MO in October of 2019. In total, Lee has almost a decade of experience as a property manager, realtor, commercial leasing agent, asset manager, and commercial property broker.

[00:01 – 05:12] Getting to Know Lee

• I talked about valuable information that you can take advantage of in this episode
• Introduction to the guest, Lee Fjord
• Lee’s background

[05:13 – 13:36] Scaling Investments

• Scaling his investments
• Finding the best people to work with
• Partnering up with an ex-NFL player

[13:37 – 33:00] The Power of Partnerships and Networking

• Difference between a JV and a Syndication
• 38-unit deal with his ex-NFL partner
• The nature of their partnership
• The Power of networking
• Current investment focus

[33:01 – 36:34] Closing Segment

• Connect with our guest
• See Links Below
• Lee’s Legacy
• Final thoughts

Tweetable Quotes:

“You can have everything in life you want, if you will just help other people get what they want.” - Zig Ziglar

“I realized that, if I was gonna scale up, I needed to put the best people alongside me.” - Lee Fjord

“There’s lessons to be learned from every experience in every group.” - Lee Fjord

“

Resources Mentioned:

• The 100 Door Club - Facebook Group
• Green Forest Capital

Connect with Lee, Call or Text (850) 797-1307, send an email at [email protected], or Visit their website at https://www.greenforestcapital.com/ 

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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Welcome back to the Multifamily Artists Podcast! In this episode, we are bringing back Savannah “The Networth Nurse” Arroyo. If you want to hear about her story, check out our previous episode, because today we’re talking about actionable items on how we can actually get started in investing in syndications.

Savannah “The Networth Nurse” Arroyo, is a full-time Registered Nurse in Los Angeles California. She uses her skills as a leader in healthcare operations to manage multifamily syndications. She also helps busy medical professionals create passive income through real estate investing. Savannah uses mine and tools and setting to elevate herself within the healthcare system as well as create a real estate business.

[00:01 – 08:17] Getting Started in Investing in Syndications

• A brief insight into the episode
• Steps to take to get started in Multifamily Syndications
• Educating yourself
• Get creative in getting capital
• Learning your investment strategy
• Good and Bad practices when interacting with syndicators

[08:18 – 18:52] Learning About the Multifamily Space

• Creating a foundation of knowledge and learning from others’ experiences
• Getting into masterminds/groups/meetups
• Questions asked when learning about the multifamily space
• Pushing through struggles
• Putting your health first

[18:53 – 20:17] Closing Segment

• Connect with our guest
• See Links Below
• Final thoughts

Tweetable Quotes:

“When I feel good physically, I feel like I can do anything. When you feel good physically, you’re putting your health first, it makes it easier to do things you need to do.” - Savannah Arroyo

Resources Mentioned:

• The Networth Nurse

Connect with Savannah on Linkedin, Instagram, and Facebook. Send her an email at [email protected]  

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

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Follow me on Instagram, Facebook, and Linkedin.

Savannah “The Networth Nurse” is a full-time Registered Nurse in Los Angeles California. She uses her skills as a leader in healthcare operations to manage multifamily syndications. She also helps busy medical professionals create passive income through real estate investing. Savannah uses mine and tools and setting to elevate herself within the healthcare system as well as create a real estate business.

[00:01 – 05:34] Getting to know The Networth Nurse

• I talked about valuable information that you can take advantage of in this episode
• Introduction to the guest, Savannah Arroyo
• Savannah’s background
• Shifting from single-family to multifamily

[05:35 – 13:21] Getting into multifamily

• Trying to get into that first syndication
• Leveraging their skills sets from the medical field into the real estate space
• Managing such a huge workload

[13:22 – 28:52] First steps into real estate

• A Shift in Mindset from people within the medical field in terms of real estate investing
• Educating other medical professionals when it comes to real estate
• Her first investment
• Researching to take those first steps
• Raising capital during the pandemic
• Building Trust with your investors

[28:53 – 35:31] Challenges when breaking away into the real estate industry

• Challenges and Failures when breaking away into real estate
• Marketing syndications using numbers
• Their main focus within the next 5 years

[35:32 – 38:14] Closing Segment

• Savannah’s Legacy
• Connect with our guest
• See Links Below
• Final thoughts

Tweetable Quotes:

“Education is key. Educating yourself on everything that you need to do to take down a syndication deal.” - Savannah Arroyo

“Being able to teach my daughters the concept of passive income, real estate investing, and working as a team to create financial wealth and with other people. Just that concept of passive income is something I want to pass on to my daughters and my family.” - Savannah Arroyo

“People Invest with people. Build trust with your investors.” - Savannah Arroyo

“The multifamily class has been so stable throughout the pandemic.” - Savannah Arroyo 

Resources Mentioned:

• The Networth Nurse

Connect with Savannah on Linkedin, Instagram, and Facebook. Send her an email at [email protected]  

LEAVE A RATING AND REVIEW + help someone learn how to start their investing career by sharing this episode or click here to listen to our previous episodes.

Get IN RHYTHM and follow The Multifamily Artists Podcast on Apple Podcasts, Audible, and Captivate

Visit our website to learn more about me and IN RHYTHM

Follow me on Instagram, Facebook, and Linkedin.