Your sales page isn't converting? Odds are, it's not answering the questions your buyer is actually asking. In this episode of 10 Minute Masterclass, Trey Sheneman breaks down the nine must-answer questions that transform browsers into buyers. Whether you’re writing a digital sales page, crafting a sales script, or improving conversion in a funnel, this checklist will help you close more deals.

Key Takeaways
Great sales pages are written for scanners, not readers.
Understanding buyer psychology (System 1 vs. System 2 thinking) helps reduce friction.
The 9 essential questions every high-converting sales page must answer:
- Who is this for? – Signal your ideal customer immediately.
- What is this? – Describe your offer clearly and early.
- What result will I get? – Use outcome-based language and transformation copy.
- Has it worked for others? – Show screenshots, testimonials, or ROI proof.
- Why should I trust you? – Add credentials, a founder’s note, or third-party validation.
- Do you understand my pain? – Reflect real pain points using Voice of Customer data.
- What’s actually included? – Preview your product or offer at a 70% depth.
- Who else has used this? – Show structured testimonials and success stories.
- What should I do next? – Clear, repeated CTA with next steps and outcomes.

Timestamped Highlights
[00:00] – If your sales page isn’t converting, it’s missing a critical answer.
[01:30] – Why all sales are people-to-people, not just B to B or D to C.
[03:00] – System 1 vs. System 2 thinking and how it affects your copy.
[04:00] – The #1 mistake: Wrong words or right words in the wrong order.
[05:00] – Walkthrough of each of the 9 must-answer sales page questions.
[09:30] – Don’t just get clicks; get conversions. Audit your page this week.

Grab Thinking, Fast and Slow by Daniel Kahneman here: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555

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