In his new co-authored book It’s On You, the English behavioral scientist Nick Chater exposes how the rich and powerful - the THEM - have convinced us that we're to blame for society's deepest problems. Can't lose weight? That's because YOU lack willpower—or so THEY would have you believe. But willpower, Chater argues, is a convenient myth. And that means the behavioral economists got it wrong too. Nudge theory doesn't work because human beings are far messier than the utilitarians assume. The answer isn't self-discipline. It's systemic change—and that requires politics, not self-help or even self-discipline. It’s transferring power back from THEM to YOU.

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