<a href="https://icariohealth.com/about/steve-wigginton/">Steve Wigginton</a>, CEO of <a href="https://icariohealth.com/">Icario</a>, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing information. All that, plus the Flava of the Week about Digital Culture. Shout-out to <a href="http://www.jenningshealthcaremarketing.com/">Jennings Healthcare Marketing</a> and their video series, <a href="https://shift.health/videos/marketing-for-better-health/">Marketing for Better Health</a>, the <a href="http://martech.health/">Martech.Health</a> directory, and the <a href="https://shift.health/">Shift.Health Content Network</a> for spreading the awesome, yo! (#151)See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Steve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing information. All that, plus the Flava of the Week about Digital Culture. Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! (#151) See omnystudio.com/listener for privacy information.

<a href="https://icariohealth.com/about/steve-wigginton/" rel="noopener noreferrer">Steve Wigginton</a>, CEO of <a href="https://icariohealth.com/" rel="noopener noreferrer">Icario</a>, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing information. All that, plus the Flava of the Week about Digital Culture. Shout-out to <a href="http://www.jenningshealthcaremarketing.com/" rel="noopener noreferrer">Jennings Healthcare Marketing</a> and their video series, <a href="https://shift.health/videos/marketing-for-better-health/" rel="noopener noreferrer">Marketing for Better Health</a>, the <a href="http://martech.health/" rel="noopener noreferrer">Martech.Health</a> directory, and the <a href="https://shift.health/" rel="noopener noreferrer">Shift.Health Content Network</a> for spreading the awesome, yo! (#151)See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

The Need for Personalized Health Actions

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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