Are you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The conversation then shifted to the role of Google's quality raters, who manually evaluate search results to ensure they align with Google's guidelines. It was revealed that Google has significantly reduced the number of human quality raters in favor of using AI algorithms to perform this task more efficiently. This transition has led to faster identification and penalization of websites that violate Google's guidelines.We delved into the concept of tokens in AI language models like ChatGPT, explaining that tokens represent individual words or units of text in a model's input and output. This understanding helps contextualize the processing cost and capabilities of these models.The discussion expanded to encompass the evolution of search engine result pages (SERPs), which now include various features beyond traditional blue links, such as featured snippets, videos, images, and social media posts. We emphasized the importance of optimizing content for these diverse SERP features to enhance visibility and engagement.Furthermore, we explored the significance of schema markup in organizing and categorizing content for search engines, facilitating the creation of knowledge graphs that contextualize search queries and deliver relevant results.The conversation highlighted the need for businesses, including pest control companies, to adapt their SEO strategies to encompass content creation and optimization across multiple platforms, including social media, YouTube, LinkedIn, and more. Repurposing content and ensuring consistent messaging across these platforms can reinforce a business's authority and relevance in its industry.We discussed the concept of "dollar a day" advertising as a cost-effective method for testing and promoting content across various platforms, allowing businesses to identify high-performing content and allocate resources accordingly.Finally, we underscored the importance of businesses taking ownership of their marketing efforts by understanding key metrics, holding marketing teams or agencies accountable, and making informed decisions to drive growth effectively.In summary, the conversation provided insights into the evolving landscape of AI-driven SEO, the importance of optimizing content for diverse SERP features, the role of schema markup in enhancing search visibility, and strategies for businesses to maximize their online presence and drive growth.Dennis Yu links:LinkedIn: https://www.linkedin.com/in/dennisyu/Twitter: https://twitter.com/dennisyuFacebook: https://www.facebook.com/dennisyuInstagram: https://www.instagram.com/dennis.yu/Website: https://dennisyu.com/Danny Leibrandt Links:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo