The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Haley Joelle is a 24-year-old songwriter and artist from outside of Portland, OR, currently based in LA. Haley is known for her unique and specific approach to storytelling in her songs that have resonated with millions of people around the world. Her lyrics touch on family dynamics, the complications of growing up, grief, and heartbreak - all lending themselves to help her listeners feel less alone. 

Haley’s songs have been discovered on popular playlists including Spotify’s Chilled Hits, Chill Pop, Fresh & Chill, Sad Hour, Sad Songs, Today’s Singer-Songwriters, Morning Commute, Mellow Evening, and Apple Music’s Breaking Pop, In My Room, Acoustic Chill, Today’s Acoustic, Acoustic Memories, and New Music Daily. Her songs have been streamed more than 100 million times, and featured in Amazon Prime Video’s #1 most watched non-English language original movie, ‘Culpa Mía’ as well as the popular TV shows ‘Love Island USA’ and ‘Love Island Games.’ 

After a couple tour support slots, and with 450k+ engaged fans around the world, she embarked on her first mini headline tour in December 2023 after the release of her album ‘Me And My Past.’ Haley’s next album is due September 2024.

00:00 - Intro

03:55 - Haley’s songwriting and album process

15:52 - Alternative music programs and networking

21:50 - How did Haley find other collaborators?

29:29 - Haley on music videos

34:07 - On staying independent and talking to labels

43:07 - Pitching for playlist inclusions

55:23 - Where does the money go?

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Website: https://ariherstand.com

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Connect with Haley Joelle :

Website: https://haley-joelle-merch.myshopify.com/

Spotify: https://open.spotify.com/artist/4pZOG8ump4odtJJA4Cy7S8

Instagram: https://www.instagram.com/itshaleyjoelle/

X: https://x.com/itshaleyjoelle

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Claude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. His production company has Executive Produced and created over 500 episodes of television across a vast range of genres. 

In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024.

This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase. 

Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie.

Chapters

00:00 Intro

04:09 Success of Children's Music Shows

10:30 Building a Hit Kids Show

28:18 Business Model of YouTube Kids Shows

30:42 The Power of Persistence and Activity in Achieving Success

35:42 The Growth and Success of Doggyland

48:34 Challenges of Content Creation and Distribution

58:22 The Role of DistroKid in the Music Industry

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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Website: https://ariherstand.com

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Connect with Claude Brooks:

Website: https://ctotheb.com/

Instagram: https://www.instagram.com/doggyland_kids/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Deva Anderson is an award-winning Music Supervisor and Executive with unparalleled range and depth. Over the course of her career, she has worked on more than 40 feature films with some of the most esteemed filmmakers in the industry, as well as more than 30 original series for television. Deva excels at facilitating collaboration and envisioning music that brings a director’s vision to life.

She is the Head of Music for Tom Hanks's production company, Playtone, where she has overseen music for all their productions for 25+ years, including the Oscar-nominated film Greyhound, Band of Brothers, and The Pacific.

Outside of her work at Playtone, Deva has worked with some of Hollywood's most prolific directors, including Denis Villeneuve (Dune) and Jonathan Demme (Silence of the Lambs). She's also a music consultant and music-supervised Columbia Pictures' Blade Runner 2049, and Netflix's upcoming 2024 film The Piano Lesson.

Ari and Deva discuss the role of supervisors in film and TV, her approach to finding and obtaining music for productions, the process of clearing said music, and discusses the variety of projects she has worked on at Playtone, Tom Hanks’ production company.

Deva Anderson also highlights the role of music representatives in ensuring that all rights are cleared and that the business side of music is properly understood. She touches on the changing landscape of streaming networks and the budgets and fees associated with music placements. Finally, she concludes by discussing the use of library music and the potential impact of AI on music creation and production.

Chapters

00:00 The Path to Becoming a Music Supervisor

08:02 Spotting Sessions: Collaborating with Composers and Directors

13:58 Public Domain Music: Using Historical Songs

28:41 The Role of Indie Artists in Music Licensing

34:19 Music Supervision and Playtone

48:20 The Value of Library Music

50:42 The Influence of AI in Music Creation and Production

54:26 Breaking into the Music Supervision Field

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

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IMDb: https://www.imdb.com/name/nm0026620/

LinkedIn: https://www.linkedin.com/in/deva-anderson-b385a6283

Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.

David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.

Chapters

00:00 The Evolution of Dance Music and DJ Culture

05:14 The Role of Major Label Resources in Artist Development

09:04 The Importance of Radio Promotion and Other Revenue Verticals

11:24 Building a Brand and Fan Base with Palm Tree Records

24:00 Releasing Music and Establishing a Presence During the Pandemic

28:49 The Impact of SiriusXM and the Different Radio Landscape

35:18 The Power of Short-Form Video Content

47:21 The Importance of Trust in Label-Artist Relationships

55:28 Defining Success in the Music Industry

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Website: https://ariherstand.com

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Connect with David Rishty:

Website: https://www.palmtreerecords.com/

LinkedIn: https://www.linkedin.com/in/david-rishty/

Instagram: https://www.instagram.com/daverishty/

X: https://twitter.com/DaveRishty

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner. 

Chapters

00:00 The Importance of Contracts for Producers

02:23 Understanding Master Royalties and Publishing

09:39 The Role of Producer Managers in Connecting Producers with Artists

23:33 How Producer Deals Work: Fees and Royalties

34:01 Navigating Different Genres and Deal Structures

36:28 The Complexities of Publishing Rights

49:40 Challenges of Getting Paid in the Music Industry

53:49 The Importance of Contracts for Producers and Songwriters

01:02:19 Finding a Manager as a Producer

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Website: https://ariherstand.com

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Connect with Laura Jones:

Website: https://www.littleundergroundmanagement.com/

Instagram: https://www.instagram.com/little_underground_mgmt/

LinkedIn: https://www.linkedin.com/in/laura-jones-876240a

X: https://twitter.com/LittleUmgmt

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Serona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world. 

With extensive experience as a music industry professional and educator, Elton is also a professor and Director of the Music Industry Program at the University of Miami Frost School of Music. In 2023, she was named Music Business Educator of the Year by the Music Business Association. She is also a Yamaha Master Educator.

Chapters

00:00 Introduction and Background

07:30 Changes in Mechanical Licensing

21:21 Releasing Co-Written Songs

25:06 Introduction to the MLC

29:33 Calculating Royalties for Streams

40:40 Relationship Between the MLC and PROs

49:32 International Mechanical Royalties

54:21 The Role of Legislation in the Music Industry

01:00:41 Calculating Mechanical Royalties

01:07:38 Defining Success in the Music Business

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Connect with The MLC and Serona Elton:

Website: https://www.themlc.com/

Youtube: https://www.youtube.com/@TheMLC

Instagram: https://www.instagram.com/mlc_us/

LinkedIn: https://www.linkedin.com/in/serona

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts.

This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business.

Chapters

00:00 Remixes and Original Music

10:12 SLANDER, NGHTMRE, and Deorro

29:07 Revenue and Profitability of Shows

36:16 Revenue Breakdown for Bass Music Artists

41:53 Reselling Records

50:21 Managing Record Producers

57:43 The Challenges of Playing at the Sphere

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Website: https://ariherstand.com

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Connect with Will Runzel:

LinkedIn: https://www.linkedin.com/in/will-runzel-884456112

Instagram: https://www.instagram.com/willrunzel/

X: https://www.prodigyartists.com/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/

Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.

This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.

Chapters

00:00 Introduction and Overview of Empire

05:09 The Dance Division and the Dance Market

15:02 Measuring Success and Revenue Streams

23:02 Consumer Behavior on Social Media

26:00 Advice for Aspiring Producers and DJs

30:23 Building Relationships with Artists

37:38 Release Frequency and Removing Songs from DSPs

44:30 What It Means to Make It in the New Music Business

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa

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Connect with Moody Jones:

LinkedIn: https://www.linkedin.com/in/moodyjones/

Instagram: https://www.instagram.com/moodyjones/

X: https://twitter.com/moodyjones

TikTok: https://www.tiktok.com/@moodyjones

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/

A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.

In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.

Chapters

00:00 Introduction and Background of MPH Collective

03:06 The Impact of TikTok and Challenges in the Music Industry

06:53 The Shifting Landscape of Record Deals

11:52 The Importance of Authenticity in Social Media

30:26 Building a Collaborative Team

35:15 The Importance of Booking Agents and Touring

41:09 Profitability and Revenue Streams

46:09 The Role of Producers

57:01 The Goal in the New Music Business

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Connect with Ari’s Take:

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Website: https://ariherstand.com

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Connect with Michele Harrison:

Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/

Instagram: https://www.instagram.com/mphcollective/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.

Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/

Glenn McDonald was Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once. He writes things for people about how humanity and technology co-exist, and things for computers about how to cope with not being human. He wrote a weekly music review column called The War Against Silence for ten years, tabulated the Village Voice’s Pazz & Jop music critics’ poll for several years, and was part of the music-intelligence start-up The Echo Nest, which was eventually acquired by Spotify.

He believes that music is the thing humans do best, and that bringing all the world’s music together online is one of the greatest cultural achievements of his lifetime. His book explaining why is being published by Canbury Press in 2024.

This week, Ari and Glenn McDonald discuss his role as a data alchemist and his work on the Every Noise at Once genre map. McDonald shares insights into the creation and maintenance of the Every Noise genre map, which categorizes over 6,000 genres and subgenres. He also discusses the evolution of Spotify playlists, from editorial to personalized, and the impact of algorithmic programming. They explore the impact of algorithmic recommendations on artists and fans, as well as the challenges of detecting fraud and bot attacks.

Chapters

00:00 Introduction and Background

08:30 Creating the Every Noise Genre Map

19:54 Personalized Playlists and Algorithmic Programming

32:25 Fans Also Like and its Evolution

37:06 The Challenges of Algorithmic Recommendations

41:30 The Limitations of Detecting Fraud

47:56 The Mystery of Sudden Streaming Spikes

01:00:19 Glenn McDonald's Book and Future Plans

Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/

Ari's Take Academy: https://aristakeacademy.com

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Connect with Glenn McDonald :

Every Noise: everynoise.com

Furia: furia.com

X: https://twitter.com/glenn_mcdonald

LinkedIn: https://www.linkedin.com/in/glenn-mcdonald-ab3b36/

Edited and mixed by Ari Davids

Music by Brassroots District

Produced by the team at Ari’s Take

Hosted on Acast. See acast.com/privacy for more information.