Every day, millions experience a bit of Kiwi creativity thanks to Christopher Yu. He left New Zealand for London 25 years ago as a tax attorney, but after being made redundant, he followed his nose to a new role, leading companies that transform perfume and candles into experiences of storytelling and design. Now, after decades at the center of Europe's luxury fragrance world, and with some encouragement from his mum in Lower Hutt, Christopher Yu is coming home to help redefine Kiwi luxury.