The No BS Dental Marketing Podcast

The Kickstart Dental Marketing Podcast, host Chris Pistorius discusses the importance of patient follow-ups and how they can significantly increase new patient conversions. He explains that most dental practices miss out on potential patients by not having a proper follow-up system in place for those who don't schedule on the first call. Chris shares strategies for implementing an effective follow-up process, including using a CRM system, conducting timely and personalized follow-ups, and providing value through educational content. He emphasizes that persistent follow-ups can lead to a 30-40% increase in new patient bookings.

Timestamps:

00:00 - Introduction to follow-ups

03:38 - Impact on practice growth

07:21 - Implementing a follow-up system

10:54 - Strategies for effective follow-ups

13:36 - Training staff on follow-ups

14:35 - Closing thoughts and offer

Kickstart Dental Marketing Podcast Episode 8

In episode 8 of the Kickstart Dental Marketing Podcast, Chris Pistorius discusses advanced strategies to retarget potential patients who visit your dental practice website but don't take immediate action. He explains how new technology allows capturing visitor information like names and email addresses without form submissions, enabling targeted follow-up via direct mail, email, and Facebook ads. Chris emphasizes the power of combining these retargeting methods to dramatically improve marketing results for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

2:24 - Website visitor statistics

4:05 - Smart mail campaign retargeting

6:26 - Advanced visitor data capture

8:23 - Leveraging data for marketing

10:05 - Importance of staying current

13:09 - Closing and call-to-action

The Kickstart Dental Marketing Podcast Episode 7, Chris Pistorius discusses advanced Facebook marketing strategies for dentists. He explains how to use proprietary technology to target members of specific Facebook groups, such as local mommy blogs or new mover groups, with tailored ads. Chris also covers targeting employees of companies with good dental benefits and leveraging local influencers to reach potential patients. These advanced targeting methods can significantly improve the effectiveness of Facebook ad campaigns for dental practices.

Timestamps:

0:00 - Introduction and podcast overview

3:26 - Advanced Facebook targeting strategies

7:52 - Targeting specific Facebook groups

12:40 - Reaching company employees on LinkedIn

15:27 - Leveraging local influencers

19:05 - Importance of detailed targeting

22:15 - Closing remarks and contact information

The Kick Start Dental Marketing Podcast, host Chris Pistorious talks with David Fradin about the power of reviews and why negative feedback can actually be good for your dental business. David discusses the importance of understanding your customers' needs and journey, developing a clear product market strategy, and differentiating your practice through positioning and branding. He emphasizes the value of surveying patients, improving appointment scheduling processes, and continuously gathering feedback to refine your services. David also offers advice on how dental practices can leverage customer insights and market research to grow their business responsibly in an increasingly competitive landscape.

Timestamps:

0:00 - Introduction and background on David Fradin

5:43 - The five keys to product success for dental practices

9:89 - Importance of understanding the customer journey

14:89 - Differentiating your dental practice

19:89 - Conducting patient surveys and market research

24:89 - Taking action to implement these strategies

The KickStart Dental Marketing Podcast, host Chris Pistorius talks with guests Justin Guarini and Kim Walsh Phillips about mastering celebrity authority to grow your dental practice. They discuss creative ways dentists can leverage partnerships and local influence to build their brand and attract more patients, without needing a huge budget. Key strategies include speaking at local events, featuring top patients in marketing, and aligning with community influencers. The guests emphasize that taking action on even one idea can set a practice apart from competitors who only listen but don't implement.

Timestamps: 

0:00 - Intro and guest introductions

6:06 - Building authority as a local celebrity 

9:57 - Creating a talk that converts 

15:30 - Starting with local speaking opportunities 

20:27 - Creative marketing ideas for dentists 

25:14 - Call to action and podcast wrap-up

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The KickStart Dental Marketing Podcast, host Chris Pistorius talks with dental business coach Danielle Kramer about the importance of systems and processes in running a successful dental practice. Danielle shares insights on revenue cycle management, team development, and creating standard operating procedures to improve efficiency. They discuss the challenges of hiring hygienists and front desk staff, emphasizing how critical the front desk role is for practice growth. Danielle offers practical advice for dentists looking to optimize their practice operations and increase profitability.

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00:51 - Introducing Danielle Kramer 

03:58 - Danielle's passion for numbers

07:55 - Importance of systems and processes 

12:29 - Setting up standard operating procedures 

16:33 - Follow-up systems for new patients 

20:51 - Critical role of front desk staff 

24:54 - How to contact Danielle Kramer

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This week on the Kick Start Dental Marketing Podcast, we discuss how to attract quality dental patients using Google Maps marketing. We explain why ranking in Google Business Places listings is crucial for dental practices and provides proof of its effectiveness through real data. We also offers tips on optimizing Google Business profiles and discusses the importance of reviews, mobile optimization, and cost-effectiveness compared to paid ads for local SEO.

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00:00 - Importance of Google Maps marketing 

03:58 - Proof of effectiveness with call data

09:50 - Optimizing Google Business profile 

14:03 - Impact of reviews on rankings 

16:02 - Mobile optimization importance 

17:56 - Cost-effectiveness vs paid ads 

20:47 - Tips for boosting rankings

This week, we talk about how to attract quality dental patients using Google Maps marketing. I explain why ranking in Google Business Places listings is crucial for dental practices, providing proof of its effectiveness through real data. We touch on some tips on optimizing Google Business profiles and discusses the importance of reviews, mobile optimization, and cost-effectiveness compared to paid ads for local SEO.

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00:00 - Importance of Google Maps marketing

03:58 - Proof of effectiveness with call data

09:50 - Optimizing Google Business profile

14:03 - Impact of reviews on rankings

16:02 - Mobile optimization importance

17:56 - Cost-effectiveness vs paid ads

20:47 - Tips for boosting rankings

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In the No BS Dental Marketing Podcast, host Chris Pistorius talks about the critical role online reviews have in the success of dental practices. He addresses common worries about negative reviews, points out how positive reviews can serve as a strong marketing tool, and shares tips for getting more reviews regularly. Chris highlights how reviews can improve your local search rankings and help bring in new patients. He offers advice on how to handle negative feedback well and how to share positive reviews on your social media and website. He also talks about different tools and software that can help manage your online reviews efficiently. Moreover, Chris stresses the need to follow legal and ethical rules when asking for and sharing reviews. Looking ahead, he sees video testimonials becoming more influential and shares insights on how to use reviews to improve how patients see your practice and encourage its growth.

00:00 Introduction to the Importance of Online Reviews

00:24 Welcome to the Dental Marketing Podcast

00:56 The Power of Online Reviews for Dental Practices

01:56 Leveraging Local SEO with Reviews

04:57 Understanding the Psychology Behind Reviews

07:02 Strategies for Increasing Review Volume

11:48 Focusing Reviews on Key Platforms

12:52 Handling Negative Reviews Professionally

17:02 Leveraging Positive Reviews for Marketing

19:22 Utilizing Software and Tools for Reviews

21:14 Legal and Ethical Considerations in Review Management

22:11 Future Trends in Online Reviews

25:41 Conclusion and Call to Action

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Get ready for an exciting episode of The NO BS Dental Marketing Podcast! This time, we have Dr. Roy Krengel, the proud owner of not just one but two thriving dental practices called Krengel Dental in the vibrant St. Paul Minneapolis area.

Tune in as Dr. Krengel spills the beans on the secrets to achieving a seamless practice transition. If you've ever wondered how to navigate the tricky waters of practice acquisitions while holding onto your valuable patients, this episode is a must-listen!

Don't miss this engaging conversation that could be the game-changer your dental practice needs!