The Obvious Choice

When sales are down and things just aren't running smoothly, it's easy to get stuck in a rut.

When that happens, it's time to get re-inspired and re-energized.

• Clarifying your vision by focusing on 5-10% of your audience
• How to get creative and have fun
• Lessons from the latest Twitter trend

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The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

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Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Building a business can be lonely. Friends and family periodically root you on from the sidelines but don't follow through when you ask them to share or test something out.

You're going to have to do this without their help. Here's how.

• Where everything's made up and the stats don't matter
• How to include others and collaborate to grow
• Why you're probably a year too late in marketing your business (and the smartest marketing approach you should take)

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. 

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The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Love or hate it, CrossFit culture has a thing or two you can implement in your life and business.

• 3 questions to ask to determine if you should continue to do anything
• The 4 people involved in hostage negotiations (and why it matters in your coaching)
• Why CrossFit culture is so strong and what you can implement in your own business

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. 

--

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

"Maybe" is worse than hearing no from a lead.

It's in everyone's best interest for them to pick a lane - yes or no. Your job as a coach is to help them choose and avoid getting stuck in "maybe."

• Understand where leads come from to know how to approach
• Three camps leads sit in and incentivize them to commit
• When things that used to work don't work anymore

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The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Acting like a big shot when you're small has zero advantages. Instead, the smaller your SAM, the bigger your advantage.

• How to target two different markets using Love Center's approach
• Clients don't decide to hire you because of your certs or how many clients you've helped. Focus on this thing instead.
• Why you struggled to create content and the question you should ask to figure it out. 

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. 

--

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

While you struggle to get a few likes, others seem to have a firehose of attention on them.

If you think you're competing with them, you've already lost.

• The single most important strategic decision you'll make in your business to get ahead
• The 3 unsexy things you can do to eliminate competition
• 3 reasons why big social media accounts can talk in generalities and crush it while you can't

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. 

--

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

When a coaching business has two coaches, how do you divide the roles to maximize everyone's time and effort?

• When a lead wants to talk to a specific coach because one coach is the face of the business
• When half of the team hates social media
• Sniper approach versus shot gun approach to social media 

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The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

After spending all of this time trying to solve hard problems, it's time to acknowledge that those aren't the right problems to solve. You just have to get out of your own way first.

• The only three ways to gain an advantage in this world
• The "negative" word that can be a great trait for business owners to have
• A thought experiment to reframe what type of expert you want to be and how to use that expertise

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. 

--

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

A lot of business owners approach delivering value backward. It's not the big "wow" things - it's doing the little things really well.

• Don't be committing the comb-over of personal training
• Two rules you can learn from the Flat Earthers and Fitness Nerd Forum communities
• Choosing your hill to die on wisely

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The Obvious Choice is sponsored by Unbound Merino. They're so good that Jonathan owns 12 of their black v-necks, and it's all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor. 

--

The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com. 

Do you ever wonder, "Where do I go from here?"

Listen in and see what you can learn from David's situation. He built a podcast for surfers but was trying to figure out what the next steps are to get and convert leads.

• Creating a podcast to build a business, not to become a podcaster
• The one interview that breaks the dam
• 4 ways to generate leads with an interview-style podcast

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The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit.

--

Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.