The Obvious Choice

How to Win by Celebrating Your Clients (Online Trainer Show #16)

Jonathan, Carolina, and Ren talk about winning while celebrating with your clients. Rather than telling others how great you are, it’s better to have your clients tell them for you. You’ll be surprised at how much more effective celebrating your clients’ victories is at getting referrals! But obviously, celebrations are not initially intended for business. It’s for your hard-earned work, too!

Also, please send us your best “methed up” gator fanart at [email protected]!

In This Episode:

• How you can prevent having “methed up” gators in your sewers [00:00]
• Animal Planet between two ladies. [08:40]
• Why you should send postcards to your clients (even cheap ones!) [19:26]
• Spending $3K for someone’s vacation, but getting $150K in return [24:07]
• Celebrating in and of itself! [30:39]

"You celebrate the wins, of course - but you also need to celebrate the losses. The losses mean you had the guts to take action and that often deserves more celebration than wins do." - Jonathan Goodman 

Cards and Gifts in the New Age

In 2020, we can assume that most of your clients don’t get physical mail, but they’ll still check for letters once in a while. Why not send them a postcard? It’s going to be a memory on their fridge that they’re going to talk to others about!

Milestones and Contests

You can utilize contests for your clients. Have them share their experience and success with you then randomly choose someone to win a prize worth a couple thousand dollars’ worth. Don’t worry. You’ll get way more business in return!

It’s Not Only for Your Clients

Ultimately, a celebration is all about having fun. Create that vibe, and you’ll start to get clients that are happy about the things they’re doing. And most of all, you too have to feel worthy of your work. Celebrate for the heck of celebrating!

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS
Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

How To Instantly Be More Productive Without Apps or Software (Online Trainer Show #15)

As your business grows, you can’t keep putting pressure on yourself. Otherwise, you’d burn yourself out. How can you remove some of that burden? Through improving your productivity. Wearing all black on the show, Jonathan, Carolina, and Ren talk about how you can work better by doing less. They get into immediately actionable points, with no requirement for any app or software!

In This Episode:

• How many Casio watches is a Tesla Model Y worth? [02:23]
• Bug bites and bubbling Vitamin C [09:47]
• Avoiding spending half a day figuring out Facebook cover photos [16:48]
• Why you should never bring your laptop charger to a coffee shop [26:13]
• Other people can do your job better than you. [32:21]

"You probably need to spend a lot less time working than you think—as long as you take time to work on things that matter, and make sure your time to work on those things is protected." - Jonathan Goodman 

Sucking for 930 Minutes a Day

We’re awake for 960 minutes a day. That means we only need 30 minutes to be great. Make sure that you do the kind of work that pushes your business the most within that time frame. You can use triggers like a song, mantra, or action that gets you in the mood!

Use Time Constraints to Your Advantage

If you don’t have a time limit, you’ll take forever to finish the job. Set alarms and deadlines for yourself. Don’t bring your laptop charger if you plan to work at a coffee shop. You’ll be at your most productive state when your battery hits 10%.

Your Business Shouldn’t Be a One-Man Army

It’s not wise to handle a growing business without other people. Being productive is not being busy. Handling an increasing number of tasks would leave you with less time to pay attention to each part of the business! Have other people help you out.

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS
Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy
Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

How to Save TONS of Time Overnight (Online Trainer Show #14)

Today on one of the longer episodes of the show, Jonathan, Carolina, and Ren talk about saving time. How can you avoid the things you hate doing? How can you be free to do what you want while doing the same quality of work? Why is Ren a better podcast guest than Jonathan? All these questions and more, are going to be answered on the podcast. Stay tuned until the end to see how Jonathan saves time by starting his day right!

In This Episode:

• Ren versus Jonathan on podcasting. Politicians don't answer questions! [00:23]
• Why other people don’t think virtual assistants are a scam [16:28]
• The importance of knowing how the numbers work. [26:48]
• Establishing ownership with your virtual assistants [35:31]
• Tips and tricks to save time! [41:20]

"They're worried about wasting time because they're not yet in control of their time." - Jonathan Goodman 

“Waste” More Time by Saving More Time

Doing things at your own pace without having any pressure is one of the beautiful things in life. You can delegate tasks and use tools to make your work more efficient, so you have more time to do the things you love!

The Secret to Starting with Virtual Assistants

Plan for one before you even need one. That means create a list of how you do the work that you want to outsource! When it comes time to get someone, you already have the policies, training, and procedures prepared for that person!

Time-Saving Lifehacks

(1) Never answer the same questions twice by making an FAQ list.

(2) Control your email by sorting them and deal with them by category.

(3) Learn to use Evernote to simplify articles that you want to read!

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Know When You Need a Course, a Coach, or a Mentor (Online Trainer Show #13)

As you start to get used to the grind, you start wanting to improve the way you do business. But it can get really overwhelming with the number of options available. You hear of people talking to their mentors, hiring a business coach, or taking courses. Which one fits your needs? After a discussion about children’s teeth, Mexican food, and geese, Jonathan, Carolina, and Ren clear your doubts on where you should invest your money, and more importantly, your time.

#JediTrainerShow

In This Episode:

• Keeping your children’s teeth and Churro Men [5:35]
• Where you spend your money versus where you spend your time [12:46]
• Mentors, business coaches, versus courses [13:40]
• Why business coaches aren’t the best option [19:01]
• Why do people sign up for programs? [32:55]

"Hiring a business coach as your first development source is an incredibly expensive, inefficient way to get to where you're going." - Jonathan Goodman 

Start with a Course

When you’re making your first step, choose the option that’s scalable – courses. For example, the Online Trainer Program helps you find a model that works for you! Meanwhile, business coaches use one-trick wonders that rarely apply to other situations.

The Common Caveats with Paying for Courses and Coaches

If you want to find someone to help you, look for signs of seriousness in the work that they do. Don’t trust someone who doesn’t have any skin in the game!

When Do You Need Business Coaches?

The only time when you need business coaches is when you know what you’re missing. You don’t go asking them where the success is hidden. If you’re already on the journey to get somewhere, business coaches can help you get to your destination faster.

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Mistakes We’ve Made (And Learned From) (Online Trainer Show #12)

It doesn’t feel good to make mistakes. But it’s when we mess things up that we learn and make tremendous progress. When we try to work on our muscles, we work to failure, which builds some muscle that enables you to lift more. It’s the same thing with mistakes! Join Jonathan, Carolina, and Ren talk about the different mistakes they’ve made and how they’ve used their experience to leverage their success moving forward.

In This Episode:

• Vapor rubs and meeting Ren for the first time [00:01]
• Building muscles after failing over and over [24:11]
• The day Carolina lost three clients in a day [27:38]
• Setting up good expectations [34:06]
• Continue doing the things that are working for you [39:57]

 
"That's the cool thing about progress - is that no matter how well you plan something, no matter how much you know about something going into it, the odds that it's going to work out the exact way you planned are basically zero." - Jonathan Goodman 

Taking Too Many At One Time – Not Procrastinating
Be aware of your limitations and work within your means. Doing more than your capabilities will likely result in a loss of clients because you won’t be able to give what you promise.

Building Great Systems for Communication
When you’re observing your clients making significant progress, they might think that you’re not doing your job because you’re not switching things up! Listen and ask the right questions. Know when you need to communicate and how to communicate.

Find the Snowball and Keep it Rolling
You don’t have to keep doing new things and creating new projects. If you find something that works for you, make sure to capitalize on the success it brings to the table!

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS
Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

How to Choose the Right Online Training Business Model (Online Trainer Show #11)
As the pandemic continues to cause massive global changes, you might be seeing the need to reinvent your business. The question is, what type of model should you choose? After having a discussion about the greatness of wipes over toilet paper, Jonathan, Carolina, and Ren talk about different business models and how you can implement them in your online training career. While all of these are applicable, you don’t have to go through all of them! Just make sure to take note of the limits of each one.

In This Episode:
Wipes versus toilet paper and surpassing two listeners [00:59]
One to a Few – where you should start [14:41]
One to Many – don’t attract a lower-quality customer! [24:54]
High-Ticket Programs – understand your clients! [38:21]
Hybrid Programs – the best for transitioning to online training [42:29]
 
"Hybrid training is simply a more convenient way to offer a better service." - Jonathan Goodman 

One to a Few
The basics – trading your time for money. This allows you to do things on your own schedule, but this is not where you want to be forever!

One to Many
This might lead you to a membership model, but that tends to attract lower-quality customers. However, you can make the “One to Many” approach work by charging appropriately and hiring coaches to work with you as well!

High-Ticket Programs
These are usually transformation programs where you can charge higher amounts. The higher price is justified by understanding your prospect’s problem and providing a tailored solution to solve it.

Hybrid Programs
It allows you to offer what a client needs, when they need it, and how they need it. Your customers pay you a monthly fee as accountability and also when they need to see you in person!

See Jonathan’s first article here: http://championlifestyle.blogspot.com/?fbclid=IwAR3gMzVVfTmrcUyYa9XtyNq8JCb-6mQvI35BrUlS0WePRhu1dbqrNs47658

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS
Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy
Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Why Memberships are a Horrible Idea for Just About Every Online Trainer (Online Trainer Show #10)

Today, Jonathan, Carolina, and Ren shoot down your dreams of starting a membership program. What’s wrong with a membership program, you ask? Hear it from the experts and the people who’ve done it on a large scale. You’ll be surprised to know that there are significant differences with people that pay you thousands of dollars and those that pay $20 a month, and we’re not even talking about those that get stuff for free! All this and more after Jonathan sings his son’s newest jingle for the podcast.

In This Episode:

Someone actually thought that Jonathan Goodman didn’t have a personality! [07:13]

The difference between free membership and paid membership clients. [09:43]

Creating excellent systems as an online trainer. [16:47]

Membership program clients tend to ignore the value you provide! [25:20]

The lower you charge, the more you get taken advantage of. [30:36]

“The less you charge, the more you get taken for granted…” – Carolina Belmares

“I love that… Amber, write that down!” – Jonathan Goodman

“The less you charge, the more you're taken advantage of.” – Jonathan Goodman

The Mindset Membership Programs Create

People who pay less give you the most amount of trouble. Your best and most respectful customers are the ones who pay the most money. Most people who join a membership program join with an internal goal of canceling before the second payment!

Are You Really Helping at This Point?

Membership programs tend to attract people that ignore the help you provide because they pay little for it. Either that, or you won’t be able to give much value to them.

Having More Resources to Provide Value

Charging what you’re worth enables you to help those that truly need your help. Having more time and resources allow you to build your brand and ultimately provide value to your audience. Yes, even scholarship options for deserving people.

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

YouTube - https://youtu.be/6oCk3ooPe0k

How to Produce Content to Get Clients (And Not Take Forever) (Online Trainer Show #9)
Many people fail with content because they try to do way too much with way too little thought in way too many places. For you to succeed, you have to learn to step back and build a strategy behind what you want to do. Today in the “two’s company, three’s a crowd” episode of the show, Jonathan and Ren talk about how you can produce content that works. They give the steps to succeed in any platform, but including the time it costs and the reality they entail.

In This Episode:

A balanced diet of positive and negative reviews. [00:51]
Who is your audience? You can’t please everybody! [16:44]
Steps to produce good quality content on any platform. [24:08]
Good, but not yet great. Don’t pay $100K to ask people to marry you! [30:48]
Being energized with the things that you do. [42:28]
 
“If you're producing content, you're not going to be good at producing content until you put in a lot of reps.” – Jonathan Goodman
 
Get Good by Doing More
Your body gets stronger by doing more reps. In the same way, producing more content develops your skills and sense of what works and what doesn’t. If you look at famous YouTubers’ earlier videos, they’re way worse than what they create now!

Vital Steps to Produce Content Anywhere
Understand the platform, who else is performing well on the platform, build your skillset with that medium, and how are people making money from this platform?

Don’t Hurry to Get a Million Followers
Early adopters give you much more leeway to make it as you go. They are more accepting, like people who get into an indie band before they go mainstream. People will find you naturally when you continue to produce better value for others.
Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy
Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

When to Use Paid Traffic, Organic Growth, or Neither (Online Trainer Show #8)
What is the difference between paid traffic and organic leads? Which is more important? Spoiler alert, neither! Jonathan, Carolina, and Ren talk about what it takes for you to advertise and find leads as an online trainer. Whether you are new to the game or a veteran figuring out how paid advertisement works, you’ll be sure to get a ton of value. Also, stay tuned to find out how you can send fanart of Carolina and her Stevia drops!

In This Episode:
The Mexican rite of passage [05:15]
How paid advertising works and eventually fail to work for you [12:58]
Advertising as a new trainer [21:24]
Will you work with someone who automates conversations with you? [25:02]
Speaking to five people a day [32:00]
 
“I believe very strongly that you should start with what you already have and take the easiest path that you have.” – Jonathan Goodman
 
Start with What You Already Have
Take the easiest path. You have your family, friends, and friends of your friends! Anybody you’ve personally met is a more qualified lead than somebody you’ve never met online.

Talk to People as a Human Being
There’s a disconnect to selling a personal service when you don’t even spend the time to talk to your customers!

The Simplest Advertising You Could Do
It’s so simple that it’s hard to believe. Just talk to five people a day. That’s all every single online trainer ever needs to do for their business.
Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Creating Magical Client Experiences to Increase Retention and Grow Your Business (Online Trainer Show #7)
You need to create a magical experience for your clientele. There’s a lot of talk about marketing and online training, but not much with giving a remarkable service to your clients! Jonathan, Carolina, and Ren talk about how we can make our customers feel special. We’ve unintentionally made this episode filled with more value than usual, so make sure to stay tuned! Who knows, you might catch a rare moment of hearing Amber.

In This Episode:
The old guy in the podcast, hairless chests, and the badass Jedi mayor [00:19]
Thinking of doing something special for your clients [16:09]
How to give gifts the right way [24:33]
Sending actual birthday cards versus a Facebook greeting. [38:37]
A nutritious episode every so often [44:52]
 
“There are key processes in a company that can make a ton of difference for your clients, and employees that can garner different emotions, if you know when and how to maximize this value of delighting people when they don't expect it.” – Carolina Belmares
 
Turning Mundane Things Into Remarkable Experiences
Unexpected things have the highest potential to become an unforgettable experience. Always think of doing something special for your clients. Gifts can act as reminders and referral mechanisms!

Invest Time for Your Clients
If you’re already trying to help these people be at their best, why not spend a little more time to get to know them and send something that gives value instead of a promotional item? Make them feel that their money is well-spent.

Maximize the Value of the Right Moment
Think about giving flowers on Valentine’s day versus a random Tuesday in June. It’s the exact same action, but the latter has more meaning to it! Scale your efforts to make more human connections.
Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast
SPONSORS
Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy
Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd