The Obvious Choice

The Secrets to Focusing on the Right Things in Your Business (Online Trainer Show #6)
A lot of people that start a business don’t realize that many of the things that matter, truly don’t. Are you too busy comparing yourselves to other “successful” people? Or maybe you’re thinking about business names, trademarks, Instagram posts, and the hottest exercises? Jonathan, Carolina, and Ren share their thoughts on what you should worry about for your business. This is the BEST set of content we’ve ever created (apparently), so you don’t want to miss this!

In This Episode:

- The best content of PTDC ever! [06:23]

- Do you understand what your clients really want? [21:23]

- Building client trust through hard work [25:35]

- Your peers are not your target market. Focus on the people you serve. [37:36]

- The most passive-aggressive move done by any government [42:00]

 
“The most effective technique ever… is actually to just repeat back to them exactly what they said, and then close your mouth.” – Jonathan Goodman 
 
Understand What Your Clients Really Want
Some of your clients might want to brag about how much they can deadlift rather than how they look. You can’t sell a program until you figure out what value your clients want to get out of your services.

Building Client Trust through Hard Work
Create a reputation that precedes you. Don’t focus on hot new exercises. Just trust the process and do the hard work.

Focus on the Macro
The small things (micro) are short term, immediate gratification-type activities. Don’t get sucked in on showing how successful you are. Concentrate on the macro where you don’t get much feedback but wake up one day with everything in place.

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast
SPONSORS
Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy
Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Packages and Pricing (Online Trainer Show #5)
Pricing can make or break your business. But with that said, you also have to choose to start somewhere. Jonathan, Carolina, and Ren talk about packages and pricing. Where do you start and how do you know when you should bump it up? Should you even increase the price in the first place? How should fit your pricing to what you want your life to be? All these and more (including the banana holder’s return) on The Online Trainer Show!

In This Episode:
Carolina dates the mayor and Jonathan gets an ice pack for his bed” [05:02]
The most important decision in your business [13:15]
When do you decide to increase your pricing? [20:33]
How to make the pricing work for the things you want in life [26:03]
Recalibrating your business and how much you pay your co-hosts [39:52]
 
“You've got to figure out what the objective truth is. What do the numbers show you? If you don't like it… you can work on systematically changing it.” – Jonathan Goodman 
 
Should You Compare Yourself With Others?
While it makes sense to do it, be careful! Most online trainers don’t know what they’re doing, so make sure to only look for successful people in different situations.

Set Your Own Pricing in a Way That Works for You
Once you find your niche, you will find that the people you connect with will be more than happy to pay your set price. You can snowball from there!

Work Backwards From Your Goal
Is what you’re doing matching what you need? Consistently reassess and recalibrate what you’re doing to make sure that you’re meeting your standards.

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast
SPONSORS
Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy
Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Why Online Coaching Doesn’t Need to be Discounted (Online Trainer Show #4)

In a heavily online-dependent world, does going online really mean having to charge less? Aren’t you still giving the same quality of service and solving the same problems? Jonathan, Carolina, and Ren touch on the importance of seeing your value as a coach in setting up your prices and increasing them as you build your client base. Stay tuned to know about the country’s mange problem and Jonathan’s sword.

In This Episode:

Unclaimed land, missile silos, and Barrie, Ontario [04:00]

The importance of coaching to get the results you want [14:03]

Providing solutions [23:29]

How much should you charge for your services? [24:35]

Jonathan and the Excalibur Knights [40:55]

“Once you actually know how to do this and sell this, you literally go from charging $100 a month to $1500 for eight to twelve weeks.” – Jonathan Goodman

Providing Solutions

You have to sell solutions. Communicating the solution effectively from the front matters more than what’s in the program itself.

Why Online Coaching Doesn’t Have to Done for Less Money

There is no badge of honor to charge as little as possible because you deserve a life that you want to live. You are still solving problems and not giving band-aid solutions. In addition, you’re also maximizing the client’s time because there’s no commute.

Bump it Up Little by Little

Establish your pricing by starting from where you are and incrementally increasing. This also helps you build up your confidence as you get used to it. 

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online

Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd 

Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055

Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers

Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA

Youtube - https://youtu.be/XSbcmh-CtSc

What is your unique selling proposition (USP) as an online personal trainer? Every single community out there needs a health and fitness expert. So what is your 1% uniqueness factor? After discussing dead rats and poop, Jonathan, Carolina, and Ren share with you the secret to establishing your unique vision and setting your goal so you can get the reaction you want from potential clients.

In This Episode:

- Ren breaks down every Hallmark and Lifetime movie [4:05]

- The importance of separating yourself in the market [18:10]

- How Carolina generated 800 email leads from 1 Facebook post [22:54]

- Do coaches share their story enough?  [36:27]

- Ren sings the theme song to “The Love Boat” [41:32]

“You have to give yourself some sort of an advantage, some sort of a reason, for your client to choose you.” – Jonathan Goodman

Separate Yourself in the Market

What is your niche? Don’t market based on merit; what’s important to you is not necessarily important to your client. Your uniqueness isn’t necessarily fitness.

Recognize Where Other People Share Your Problems

If you already have a community, they will identify with you. Can you train just one influential member of that community for free?

Share Your Story

Everybody has a story to share. Put yours into the context of something you’ve already experienced. The more interesting you make yourself, the more interested people will be in you.

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

What is the meaning of resiliency, and how can it help your business thrive right now? In this episode, Jonathan, Ren, and Carolina discuss ways to succeed during the pandemic. Carolina shares a personal story about a time she had to “ride the waves” of her business, and how it led to her following her own advice. Also in this episode: Jonathan got a new bike, and Ren opens up about what really “chaps his hide.”

In This Episode

- What is resiliency? [13:09]

- What you need to do to make your business work [20:00]

- Learning to ride the waves of business [21:13]

- The meaning of “sonder” and how to use it [25:14]

- How Ren is disgusted by the idea of a “banana holder” [27:38]

“You have to position yourself so that you minimize being hurt, and even potentially win, when unpredictable events happen.” – Jonathan Goodman

The pre-pandemic fitness industry

Was the fitness industry broken? Jonathan thinks so, and he gives good advice on how the pandemic is actually a good thing for fitness professionals and their businesses.

The importance of adaptation

The current situation is forcing fitness professionals to adapt, and that’s a good thing. In order to succeed right now, you need to learn how to make your business work right now.

 What does “sonder” mean?

It’s human nature to compare your “blooper reel” to someone else’s “highlights.” In this episode you’ll learn the meaning of the word “sonder” and how that idea can help you feel better about your business.

Get all shows and subscribe wherever you listen to podcasts at www.onlinetrainer.com/podcast

SPONSORS

Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy: https://onlinetrainer.com/academy

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - https://onlinetrainer.com/ptd

Welcome to The Online Trainer Show! Join hosts Jonathan Goodman, Ren Jones, and Carolina Belmares for witty and insightful advice for online trainers. In this episode, they discuss how Canada beat America in a war, whether or not Carolina chases coyotes, and how to get your online training business started right now with imperfect action. Don’t miss this opportunity to laugh and learn while developing the tools for online training success!

Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show!
https://onlinetrainer.com/ptd

In This Episode

- When Ren was in a 90s boy band [14:45]

- What is “imperfect action” and how can it help you? [18:42]

- How Thomas Edison used imperfect action for success [24:12]

- What is your #1 business asset [31:55]

- Why the worst-case scenario really isn’t [34:30]

“Start helping people for nothing. Start placing yourself as an expert in your close circles.” – Carolina Belmares

What is “imperfect action?”

The short answer is, “imperfect action” means starting something even before you know how to do it. Jonathan, Ren, and Carolina are doing exactly that with today’s episode of the podcast. They discuss the mindset you need to start with “imperfect action” and how it will help you grow your online training business.

The “ignorance quotient”

Expertise is not as important as action. What is it you need to get the first lit under your butt? Carolina shares expert advice for jumping right in.

Your most valuable assets

Jonathan, Ren, and Carolina have advice for everyone out there who wants to start their online training business but thinks they need expensive software first. What do you actually need to get started right now?  

Get started TODAY with Online Trainer: https://onlinetrainer.com

Connect With Jonathan

• Website - https://www.theptdc.com/
• Facebook - https://www.facebook.com/theptdc
• Instagram - https://www.instagram.com/theptdc/
• LinkedIn - https://www.linkedin.com/in/jon-goodman
• Jonathan’s books - https://tinyurl.com/ydb9y29j

Connect With Ren

• Website - https://www.fitnessjonestraining.com/
• Instagram - https://www.instagram.com/fitnessjonestraining/
• Facebook - https://www.facebook.com/groups/leanout/

Connect With Carolina

• Website - http://www.sweatglow.com/
• Twitter - https://twitter.com/sweatglow
• Instagram - https://www.instagram.com/sweatglow/
• Facebook - https://www.facebook.com/groups/BBSofficial/

Hey, this is Jonathan Goodman, and welcome to "The Online Trainer Show." Now if you're a personal trainer, nutrition coach, or a gym owner that's struggling, or just starting to build your online training business, then you're in the right place. Join me and my fellow co-hosts Ren Jones and Carolina Belmares where we go over the most common mistakes online trainers make, how to buck industry norms and stand out, and the things you should be doing for your business but aren't yet. Plus you'll get to laugh with, and to be honest, sometimes at us along the way. So I can't wait for you to join us in "The Online Trainer Show," and remember to always subscribe, like, and review the show. Now the show is available to listen to for free in any app that supports podcasts. So go dive into the episodes, and make sure to check out onlinetrainer.com/podcast to see any of the old episodes and get the show notes.