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The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
In this conversation, Kelsey and Shelley unpack McKinsey’s latest research into the CEO and CMO relationship which at the risk of giving away the punchline isn’t that good. We get into and underneath the numbers and the broader and bottom-line implications on growth that they illustrate. (Look for their full report here: The CMO’s comeback: Aligning the C-suite to drive customer-centric growth)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Forbes
5
1818 ratings
In this conversation, Kelsey and Shelley unpack McKinsey’s latest research into the CEO and CMO relationship which at the risk of giving away the punchline isn’t that good. We get into and underneath the numbers and the broader and bottom-line implications on growth that they illustrate. (Look for their full report here: The CMO’s comeback: Aligning the C-suite to drive customer-centric growth)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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