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Why I Love This Amazing Budget Hotel
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The 9 Great Lies of Online Marketing - Lie 9# Everyone is your customer - This is a terrible lie because you must discriminate betweem the customers/clinets you wnat and the ones you don't want. Intentionally repell those customers before they even get to you.
The 9 Great Lies of Online Marketing - Lie 6# - You can build an online business on Free traffic
Not only is free search traffic not free but it's totally unreliable because it's completely outside of your control. No matter how good you are at SEO, or how much money you spend on your website, Google can slap you down a few pages on a whim, or remove you from its index altogether.
That means Google can put you out of business in a second, without any notice, and there’s bugger all you can do about it! Remember this above all else – YOU CAN’T BUILD A BUSINESS ON FREE ADVERTISING!
The 9 Great Lies of Online Marketing - Lie #2 - We can get your website to rank number one on Google
SEO used to be a very important part of any online marketing strategy. But if you base your entire marketing strategy around SEO and hope that Google will send you free traffic forever, you’re doomed to failure before you even start.
Not only is free search traffic not free but it's totally unreliable because it's completely outside of your control. No matter how good you are at SEO, or how much money you spend on your website, Google can slap you down a few pages on a whim, or remove you from its index altogether.
That means Google can put you out of business in a second, without any notice, and there’s bugger all you can do about it! Remember this above all else – YOU CAN’T BUILD A BUSINESS ON FREE ADVERTISING!
The 9 Great Lies of Online Marketing - Lie #3 - You need to make more calls (or contact more people on social media)
One of the reasons people dislike cold calling is because it's unsolicited. Your representative is calling someone they've never interacted with before. The potential lead receives a call they're unprepared to have. You catch them off-guard, and they feel flustered.
It's a bad way to start a relationship with a customer.
The only people still doing cold calling are those who do not have any marketing system in place.
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